5 Most Inspiring Women Leaders in Healthcare from Arab World, 2025

1. in A Voice for Accelerating Change

3. lives.“ Women in healthcare are the heartbeat of healing, blending science with empathy to transform

5. Courage and Compassion A and the simple burden of duty—yet they’ve come out stronger as symbols of hope and forward progress. woman’s journey is usually defined by resilience, courage, and an unrelenting spirit to break through challenges. To head a healthcare institution adds to the challenge, with not just technical expertise but vision, compassion, and grit demanded. In the Arab world, where women rising to leadership remains a developing narrative, these virtues stand out all the more. The females who take on these positions aren’t merely shattering glass ceilings—they are rewriting the definition of leadership and motivating generations. It is with great pride that we dedicate this issue to the 5 Most Inspiring Women Leaders in Healthcare from Arab World, 2025. At Arab Insights Care, our purpose is to highlight those who inspire, innovate, and empower. These women are not only shaping the healthcare future of the Arab region; they are paving the way for ambitious professionals globally. Their stories remind us that leadership is not a title—it’s about making an impact. As you turn the page, get ready to be inspired by their success, touched by their challenges, and driven by their vision. This edition is in honour of their legacy and a call to others to do the same. Cheers to the women who lead with heart and heal with purpose. Healthcare isn’t merely a career; it’s a calling that requires innovation, compassion, and an unwavering dedication to enhancing lives. The leaders we highlight in this issue are these values personified. From breaking new ground in medicine to revolutionizing health systems, they are inspiring examples of what can be achieved when purpose aligns with determination. All of them have encountered daunting challenges—cultural norms, systemic prejudices, Nalie May - Natalie May Editor’s Note arch

6. CO NTE NTS CO NTE NTS Cover Story 08 A Voice for Accelerating Change

7. Profiles Dr. Nermine Raouf Hanna Shaping a New Era of Medical and Wellness Tourism 22 Fa?ma Nuriyeva Redefining Healthcare Accessibility Across Borders 26 Articles Resilient, Bold and Visionary The Leadership Style of Today's Women Leaders 18 How Women Leaders Are Crea?ng Las?ng Impact in Organiza?onal Growth 30

8. Thanh Truong Editor-in-Chief Pearl Shaw Managing Editor Natalie May Execu?ve Editor David King Visualiser Sarah Davis Art & Design Head Anna Lee Asst. Vice President Shaima Aziz Sr. Sales Manager Nora Habib Business Development Execu?ve Mark Anderson Technical Head Jessica Thompon Technical Specialist Digital Marke?ng Manager Chris Evans Circula?on Manager Kelly Green sales@arabinsightscare.com March 2025 Contact Us: Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - +1614-602-4132 Copyright © 2025 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmi?ed in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Arab Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.

9. 5 MOST INSPIRING WOMEN LEADERS IN HEALTHCARE FROM ARAB WORLD, 2025 Featuring Person Organiza?on Brief Dr. Hanna is a visionary dedicated to enhancing healthcare access through technology and compassion, connec?ng pa?ents to expert care while upli?ing underserved communi?es. Dr. Nermine Raouf Hanna Co-founder & Managing Partner Doclinia doclinia.com Fa?ma is a thought leader dedicated to enhancing healthcare accessibility worldwide, improving pa?ent experiences, and forging strategic partnerships to elevate global medical tourism standards. HEVO Medical Tourism Company hevo.az Fa?ma Nuriyeva CEO Maysoun Ramadan Global Head of Pa?ents and Society Diversity, Equity, and Inclusion& Chief Diversity Officer APAC Maysoun’s courage, ignited in Jordan amidst diverse roots, fueled her trailblazing journey in healthcare, challenging norms and advancing equity with a pharmacy founda?on. Roche roche.com Rania is a dynamic strategist championing quality and efficiency in medical solu?ons, inspiring progress and collabora?on across diverse teams and industries. Dar Al Farabi Corp. dafco-sa.com Rania Alshammary CEO Susan is a forward-thinking leader dedicated to enhancing healthcare access. She drives innova?on and fosters community well-being with a compassionate, forward- thinking approach. Care World careworldgroup.com Susan Alzalam CEO

10. A Voice for Accelerating Change The region was evolving, and women were starting to carve out their spaces, but it wasn’t always easy. I realized that, to be truly free, I needed to challenge the boundaries set before me.

11. Maysoun Ramadan Global Head Patients and Society Diversity Equity & Inclusion and Chief Diversity Officer APAC Roche

12. 5 Most Inspiring Women Leaders in Healthcare from Arab World, 2025 C ourage is the spark that ignites every great story, and for Maysoun Ramadan, this spark was kindled at a very young age. Born in Jordan to a family of mixed Palestinian, Jordanian, and Turkish origins, Maysoun grew up in an environment where societal expectations often limited women’s opportunities. Yet she chose to challenge these norms, believing in her own strength and paving a path towards progress. Her willingness to explore new opportunities, adapt to different cultural and professional landscapes, and take on roles beyond her comfort zone set her apart. “Growth comes from embracing the unknown. I’ve always believed that to make an impact, we must be open to trying new things—even if they don’t follow the usual career path,” she shares. She credits much of her success to the mentors who guided her along the way. “Mentorship became my compass,” she explains. “Never underestimate the power of mentorship—mentors help you navigate through tough waters. They don’t just guide; they open doors.” Her journey began in Jordan, where she earned her B.Sc. in Pharmacy from the University of Jordan. Her early career in healthcare was marked by a focus on non-communicable diseases, including oncology, hematology, and organ transplantation. She worked closely with key medical leaders, developing a deep understanding of the healthcare sector in the region. This foundation would later serve as a springboard for her broader impact in the Middle East and beyond. “The region was evolving, and women were starting to carve out their spaces, but it wasn’t always easy. I realized that, to be truly free, I needed to challenge the boundaries set before me,” she reflects on her early days. Committing to positive societal change, as the Global Head of Patients and Society Diversity, Equity, and Inclusion and the Chief Diversity Officer for Asia Pacific at , Maysoun continues to champion inclusivity and Roche equity, ensuring that underserved communities receive the care and recognition they deserve. Her role involves driving Roche’s global Diversity Equity and Inclusion strategy, providing thought leadership and coaching to senior leaders across the organization. Roche Let’s delve into the details below to see how Maysoun is revolutionizing healthcare access and championing empowerment through leadership and advocacy! “Success for me was never just about climbing the corporate ladder; it was about bringing others with me,” she affirms, encapsulating her commitment to empowering others and leaving a lasting impact on the world. Through her journey, Maysoun embodies the spirit of change, inspiring countless others to follow in her footsteps and strive for a more equitable society. From Pharmacy to Global Leadership at Roche Maysoun’s career path reflects her passion and purpose. After starting in sales roles at Roche in Jordan, she transitioned into communications and public affairs, establishing these functions for Roche Diagnostics in the Middle East. Her passion for healthcare awareness and her commitment to women’s empowerment drove her to make significant contributions to the region’s healthcare landscape. “My life has been a constant dance of striving for what is not just good for me but what can create a ripple of good for others, especially for young women,” she says, highlighting her dedication to creating positive change. My life has been a constant dance of striving for what is not just good for me but what can create a ripple of good for others, especially for young women. As she progressed in her career, Maysoun took an unconventional path, embracing diverse roles across different functions, countries, and industries. From sales to communications, public affairs, and leadership in diversity and inclusion, she consistently stepped outside traditional career trajectories. “Navigating corporate culture is not always simple. But the real challenge was ensuring that my voice was heard—not just as a woman, but as someone deeply committed to making meaningful change,” she reflects.

15. Managing Lives and the Equal Value of Caregiving and Careers Advocacy for Women’s Leadership Maysoun’s purpose extends beyond just her personal growth; it’s about empowering others, especially young Arab women, to rise and thrive in sectors traditionally reserved for men. Her advocacy has led to initiatives that directly address gaps in healthcare access, particularly for marginalized groups. “I believe that when we bring diverse perspectives into the room, we’re not only solving problems but reshaping the future,” she emphasizes. Maysoun firmly believes that whether a woman chooses a career in the workforce or a path of caregiving at home, both roles are equally valuable. Societal pressure often suggests that one path holds more weight than the other, but she sees these roles as complementary. “There is no hierarchy when it comes to a woman’s role—whether she is leading in a boardroom or nurturing her family. Both are vital, and both are forms of leadership,” she asserts. One of her most impactful initiatives was the launch of Roche’s first Inclusive Internship Program for people of determination in the UAE. This pioneering effort provided opportunities for individuals with disabilities to develop professional skills, allowing them to integrate into the workforce. “It was about breaking barriers and demonstrating that capability is not defined by physical or mental challenges,” she says with pride. The program had a far-reaching impact, not only creating opportunities for these individuals but also reflecting the culture of the organization but became a cornerstone in the UAE’s approach to inspire change in the Middle East. Her perspective is grounded in her own experience, juggling both roles with grace. As a mother, partner, and career-driven leader, Maysoun embodies the importance of work-life integration—where neither professional accomplishments nor personal commitments take precedence over the other. “As women, we often feel that we must choose between being a good mother or an effective leader. But what if we could do both, with strength and purpose?” she asks. Her philosophy is rooted in balance, where a woman’s capacity to lead at work is in no way diminished by her responsibilities at home. In fact, she views her caregiving role as a source of strength in her professional life. “Being a mother and a leader has made me a more empathetic and effective communicator,” she reflects. Her belief in the importance of inclusivity isn’t just limited to internships; she has been instrumental in developing Roche’s broader DE&I strategy, which includes the focus on equitable access to healthcare. “Equitable healthcare is a fundamental human right, and our strategy at Roche was designed with that vision in mind. It’s about contributing in removing barriers, especially in underserved areas, and improving access to life-saving innovations,” Maysoun explains. This perspective is especially important in her advocacy work, where she pushes for the recognition of caregiving as a critical role in society. “Caregiving is leadership in its own right. It builds the foundation of healthy communities and families,” Maysoun emphasizes. This belief is something she also imparts to other women—encouraging them to value their choices, whether that’s entering the workforce or dedicating themselves to their families because both paths require courage, sacrifice, and an unwavering commitment to the greater good. There is no hierarchy when it comes to a woman’s role—whether she is leading in a boardroom or nurturing her family. Both are vital, and both are forms of leadership. At the core of this philosophy is Maysoun’s firm belief that true progress is a shared responsibility between men and women. “Driving change is not just a woman’s battle—it is a partnership,” she explains. She emphasizes that creating an equitable society requires both men and women to challenge norms, support each other, and work together toward inclusivity. “When we recognize that caregiving, leadership, and societal progress are responsibilities we all share, we unlock the full potential of our communities,” she adds. She believes this collaborative approach paves the way for a future where choices are respected and opportunities are truly equal for everyone.

16. A key aspect of her advocacy is the belief that driving real impact requires allyship—a collaborative effort where both men and women play a role in accelerating change. “Progress is not a solo effort. It takes allies, both men and women, working together to challenge biases, break barriers, and create opportunities,” she emphasizes. She believes true transformation happens when leaders—regardless of gender—support and complement one another, ensuring that different voices are heard and valued. She also acknowledges the role her partner and children have played in helping her balance her professional and personal passions. “Work-life passion integration is my philosophy. It’s about finding harmony between your personal and professional goals. I’ve always believed that my work is not separate from my personal life. They complement each other,” she reflects. Her children, in particular, have become a source of motivation for her, reminding her of the larger purpose behind her work. Allyship, for Maysoun, means actively involving men in conversations and ensuring that leadership roles, policies, and workplace cultures evolve in ways that benefit everyone. “When men advocate for women, and women advocate for men, we build stronger, more inclusive workplaces and societies. It’s about standing together to drive meaningful change,” she adds. By fostering a culture of allyship, Maysoun continues to champion a future where equity and impact are not just aspirations, but realities shaped by collective effort. Her partner has been her constant source of belief and support. “When I doubted myself, he reminded me of my capabilities,” she says. The support system she has in place, both at work and at home, has allowed her to thrive in an environment that often demands much from her. Shaping the Future of Healthcare Maysoun’s leadership and advocacy have not gone unnoticed. Her efforts to make healthcare more inclusive, drive innovation, and support women in leadership have earned her recognition within the region. She has become a sought-after speaker, sharing her experiences, lessons learned, and vision for the future of healthcare in the Middle East. Her influence has extended beyond Roche and into broader societal initiatives. The Role of Family and Support Systems Beyond her professional accomplishments, Maysoun values her family deeply. Her family has always been her anchor, offering love, support, and encouragement throughout her journey. Her late parents, a gynecologist father and a law graduate mother, instilled in her a strong sense of purpose and the importance of following her heart. “My family has been my backbone. From my late parents, who instilled values of resilience and compassion, to my sister, whose strength constantly inspires me, and my brother, who offers invaluable advice, my family’s unwavering belief in me has always been my source of strength,” she shares. Most importantly, Maysoun is driven to carry forward her father’s integrity and values. One of her proudest moments was contributing to the “Wellbeing in the Private Sector Report,” initiated by the UAE’s National Program of Happiness and Wellbeing. “Being part of this national initiative was one of the most rewarding experiences of my career. It allowed me to contribute to the well-being of not just employees but of society as a whole,” she reflects. The report focused on enhancing the well-being of private sector workers and highlighted the importance of a holistic approach to health and productivity. Losing both of her parents to cancer was a profound turning point in her life, one that deeply shaped her purpose. “Experiencing firsthand the impact of medical advancements—how they gave my loved ones more time—made me realize just how crucial awareness, early detection and access to healthcare truly are,” she reflects. This personal loss solidified her commitment to the healthcare industry and her belief in the mission of Roche. “I don’t wish for anyone else to go through what my family did. That’s why I wake up every day with the drive to make a difference—because I know that change is possible, and I’ve seen the impact it can have,” she affirms. Success for me was never just about climbing the corporate ladder; it was about bringing others with me.

18. One practice that has personally helped Maysoun recognize her own strengths is a simple but powerful exercise she calls “Sticky Notes and Sticky Thoughts.” She explains, “Take a sticky note and write down 5-6 of your good qualities. You’ll notice that it takes longer than listing your weaknesses because we tend to focus more on what we lack rather than what we excel at.” This exercise, she says, helps reframe self-perception, allowing women and men to see the strengths they already possess and use them to their advantage. “Every challenge you face is a stepping stone toward success,” she emphasizes, urging women to see obstacles as opportunities for growth and learning. By recognizing their own strengths, seeking mentorship, and staying resilient, young Arab women can carve out their paths and become the leaders the world needs. Another advice she gave was to ask for help. It is essential to stay curious, learn, and when in need, ask for support. Share openly and voice out what you are facing and what you need. You will be very inspired to see the amount of support you can get, especially now with the possibilities to connect with a large circle of professional networks in this digital world we live in! We tend to shy away from that and every time we step back and avoid seeking help, it is a missed opportunity. In addition to her professional work, Maysoun hosts a podcast called A City Witnessed, where she shares inspiring stories of individuals whose lives have been shaped by cities like Dubai and Amman. “Cities are living, breathing entities, and their stories are shaped by the people who live in them,” she says of the podcast. Through this platform, she continues to advocate for inclusivity, empowerment, and positive change, shedding light on people and stories that are often overlooked. A Bright Future for Women in Leadership Maysoun’s story is one of perseverance, passion, and purpose. She has not only built a successful career but has also created space for others to thrive—especially women in the Arab world. Through her leadership, advocacy, and unwavering commitment to inclusivity, she continues to inspire future generations. Advice for Young Arab Women Throughout her journey, Maysoun has always kept one goal in mind: to pave the way for the next generation of women. Her advice to young Arab women aspiring to enter healthcare, science, and technology is clear: “Believe in your strength, seek mentorship, and never shy away from challenges. The world needs your voice, your unique perspective, and your leadership.” As the healthcare industry in the Arab region evolves, the future for women in leadership roles is incredibly bright. Her belief in the power of differences, mentorship, and personal growth serves as a beacon for all women looking to make a difference in the world. “Together, we can break barriers, drive positive change, and inspire the next generation of leaders,” Maysoun concludes, her words a call to action for women everywhere. She encourages young women to embrace the opportunities the region offers, noting the growth in STEAM (science, technology, engineering, arts, and mathematics) education across countries like the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Jordan, Lebanon, Palestine, Syria and Iraq. “You are not only capable of achieving your goals, but you are also needed to lead and innovate,” she adds. Her journey is far from over, but one thing is certain: Maysoun will continue to lead, inspire, and create a future where all voices are heard, and all opportunities are accessible.

19. Leadership is not about being in charge. It is about taking care of those in your charge.

20. March 2025 18 ArabInsightsCare

21. Resilient, Bold and Visionary The Leadership Women Leaders Style of Today's W ith the current age of change, uncertainty, and complexity, humanity requires a new leadership model—a visionary, courageous, and resilient one. Women business leaders are rising and redefining leadership in their own image. As they blow up leadership paradigms, women are telling the world that this new world requires leadership to be visionary, courageous, and resilient. Resilience: Thriving in Adversity Resilience is the key to effective leadership, and women leaders illustrate it in amazing ways. Women have faced obstacles to success over the past, gender discrimination, deprivation of opportunities, and work-family conflict. Yet they have again and again demonstrated resilience in the face of adversity to adjust and thrive. Women leaders who succeed are not failures. They turn adversity around into learning and innovation chances. They steer adversity through business boards, political landscapes, or entrepreneurship start-ups with organizations and teams the better for having been through the experience. They expand, shift directions where required, and remain fixed on long-term objectives despite uncertain dangers. Their ability to disintegrate barriers and push forward even during periods of turmoil builds confidence in teams and stakeholders and causes them to believe in themselves. Boldness: Courage to Challenge the Current Order Courage to confront the status quo, risk-taking, and boldness for challenging to change constitute bold leadership. March 2025 19 ArabInsightsCare

22. Contemporary female leaders do not accept to be anything short of bold, boldly occupying a place in the struggle of movements that break the old orders and open gateways for progress. They boldly utter words, act, and defy ordinances in pursuit of innovation and justice. There are difficulties. The wage gap, executive table underrepresentation, and stereotype continue to impede. They are challenges requiring system change, policy change, and collective work to create greater equal opportunities for female leaders. Bold leadership is also the ability of making difficult choices in spite of adversity. It is being bold enough to take a stand for one's own convictions, to fight for the changes necessary, and to make a difference at every level of decision-making. Women leaders are bold because they break glass ceilings, command attention once reserved for men, and voice on behalf of those who could not be heard. They turn aside stereotypes, introduce different perspectives, and lead inclusively. Governments and institutions must invest in work-life balance policy, equality of opportunity policy, and mentoring schemes. Emotional intelligence, diversity leadership development, and teamworking will also assist women's leadership contribution. Educational institutions will also have to do their share in mentoring young women to their destination through money issues, negotiation skills, and leadership development. When women take over roles of leadership, they redefine the strength, courage, and vision of leadership. Not only does their legacy reverberate in their fields, but also in the practice and definition of leadership. By demanding an approach to leadership anchored in empathy, flexibility, and strategic thinking, women are enriching workplaces and diversifying them. They never shy away from making tough choices or voicing their opinions. They advocate for gender equality, diversity, and social justice and demonstrate that outstanding leadership is not about personal success but about creating a positive change. Their unstinting commitment to causes inspires an empowerment culture and drives social change. Visionary Leadership: Inspiring a Better Future Conclusion A visionary leader is a person who possesses a larger vision than the current time, and sees a means of building a larger future. Women leaders are increasingly referred to as vision-based leaders, motivating their teams and communities towards creating a community impact. Women leaders in the current era are a motivating blend of toughness, courage, and vision as a leadership style. Their boundary breaking, convention defying, and trailblazing are ushering in a new era that is results rather than gender- based. Despite the fact that society is increasingly open to varied styles of leadership, the world is lagging behind in expecting the spectacular achievements of bold, powerful women who govern with visions of the future. Visionary women leaders don't have to embrace the traditional picture of leaders. They redefine businesses by generating concepts for fulfilling actual needs. They are able to predict trends, innovate, and inspire others to make them great change-leaders. They grasp the value of long- term thinking and utilize leading-edge technologies and vision policy to construct the future. In order to create space for women to thrive as leaders, there has to be ongoing promotion of equal opportunity, fair policies, and inclusive work environments. The future demands action from business, governments, and citizens to break down structural barriers and build a more equitable and progressive society. Visionary leadership is not merely to see but to shape the vision to the accuracy. Women leaders make calculated risks, invest in fresh thinking, and develop a mindset for innovation. They construct collaboration by encouraging their firm to lead with fresh solutions and ideas. In bridging their vision with problems in the world, they engineer sustainable, large-scale change that constructs communities. Women leaders are not only building industries—they're building the world. Their leadership is a world where it is okay to be strong in the strongest moments, firm in remaining in what is right, and visionary in visioning. As they keep rising, others start leading on purpose and character and show that leadership is merely having the power to make a difference, gender aside. The Future of Women in Leadership The rise of forceful, forward-thinking, and powerful female leaders is transforming sectors, societies, and governments. - Pearl Shaw March 2025 20 ArabInsightsCare

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24. 5 Most Inspiring Women Leaders in Healthcare from Arab World, 2025 Dr. Nermine Raouf Hanna Shaping a New Era of Medical and Wellness Tourism D r. Nermine Raouf Hanna, Co-founder & Managing Partner of Doclinia, is on a mission to make quality healthcare accessible to all. Her journey began long before Doclinia, during her time providing medical support in underserved regions, where she saw firsthand how difficult it was for people to access essential care. When the COVID-19 pandemic struck, she realized technology could be the key to bridging these gaps. What started as a nonprofit platform connecting patients with doctors for online consultations soon evolved into Doclinia—a company that blends telemedicine with medical and wellness tourism to create a seamless, patient- centered healthcare experience. pandemic when we quickly pivoted to launch a nonprofit platform offering online consultations, ensuring patients still had access to quality care despite global disruptions. This ability to adapt is the foundation of Doclinia, allowing us to expand into a commercial venture with a broader healthcare mission. Beyond corporate experience, my volunteer work in underserved communities gave me a deeper understanding of the barriers people face when accessing healthcare. I realized that offering medical services is not enough—it’s about understanding the unique challenges of each community and co-creating solutions that make a real difference. This is why collaboration is at the core of Doclinia. By working closely with local healthcare professionals and expanding our global network, we ensure care is not just accessible but also meaningful. For Dr. Hanna, Doclinia isn’t just a business—it’s a bridge between innovation and compassion, ensuring that world- class healthcare reaches those who need it most. Beyond offering expert care, the company reinvests in the communities it serves, sponsoring education for children, supporting medical outreach programs, and coordinating life-changing surgeries. The most important lesson I’ve learned is the power of trust and empathy. Healthcare is not just about treatment; it’s about relationships—building trust with patients, empowering teams, and creating an environment where everyone feels heard. By keeping compassion at the heart of our work, we’ve been able to grow Doclinia while staying true to our mission: putting patients first and making quality care a reality for more people. Let’s delve into her journey, the challenges she’s overcome, and her vision for global healthcare! How has your background and experience shaped your approach to leading Doclinia? Can you describe a pivotal moment or challenge in your career that significantly influenced your leadership style? My background has profoundly shaped my leadership approach at Doclinia. Working in multinational organizations taught me how to balance strategic vision with adaptability—an essential skill in healthcare, where needs evolve rapidly. A defining moment came during the A pivotal moment in my career came when I worked within healthcare systems with varying levels of access. March 2025 22 ArabInsightsCare

25. Dr. Nermine Raouf Hanna Co-founder & Managing Partner Doclinia March 2025 23 ArabInsightsCare

26. Shattering Stereotypes I witnessed how patients in some regions struggled to access specialized multidisciplinary teams—groups of experts focused on rare or complex conditions, following the latest clinical guidelines. In other regions, this expertise was simply not available, leaving patients with limited options. It became clear to me that healthcare shouldn’t just be about treatment—it’s about access to the right specialists, no matter where you are. As a woman in leadership, Iʼve faced challenges around stereotypes questioning my approach. Early on, I was told I needed to be “tougher,” or doubted because my leadership style didnʼt fit traditional molds. For a while, I tried to conform to those expectations, but I eventually realized that leadership isnʼt about fitting into a predefined box. True leadership is about being authentic and leading from the heart. This experience reshaped my leadership approach and reinforced the need for patient-centered, comprehensive care. At Doclinia, we eliminate these gaps by connecting patients with leading specialists globally, using technology to bridge distances, and ensuring care is aligned with the latest standards. True empowerment in healthcare goes beyond access—it’s about giving patients care from experts who specialize in their condition, giving them the best chance for optimal outcomes. My leadership is rooted in this belief: that quality healthcare should be seamless, personalized, and led by expert teams dedicated to making a real difference. I embraced my strengths̶compassion, resilience, and intuition̶and understood that empathy isnʼt a weakness. Itʼs one of the most powerful tools for building trust and driving meaningful change. By leading by example, Iʼve shown that these qualities are essential for inspiring teams, fostering collaboration, and achieving impactful results. What unique value does Doclinia bring to the medical tourism industry, and how do you see it evolving? Doclinia stands out by offering a truly patient-centered approach that goes beyond just connecting patients with doctors. We’re more than a platform—we’re a guide, a support system, and sometimes even a lifeline. From booking consultations and handling travel arrangements to providing post-treatment care, we manage every detail so that patients can focus solely on their health and well-being. Building a supportive network of like- minded individuals has been crucial in breaking through these barriers. Together, weʼve challenged norms and redefined what leadership looks like. Leadership is about finding your voice, standing firm in your beliefs, and using your influence to guide others, especially in the face of adversity. What sets us apart is our ability to combine global access with local expertise. With a network spanning 13 countries and continuously expanding, we connect patients to specialists who provide world-class care while understanding the nuances of both global medical standards and local healthcare environments. Whether it’s coordinating complex surgeries, offering ongoing support, or arranging wellness retreats, we deliver a truly personalized experience. Based in Dubai, a top destination for medical tourism, we’re strategically positioned to offer unparalleled access to advanced care. Our partnerships with top-tier healthcare institutions ensure the highest standards of treatment and safety. We also employ a rigorous vetting process for every hospital and specialist we collaborate with, ensuring quality control. Our platform integrates both online and offline services seamlessly, making it easy for patients to book March 2025 24 ArabInsightsCare

27. Don’t let self-doubt or societal expectations hold you back. Leadership is about courage—having the courage to trust yourself, make mistakes, and keep moving forward. My leadership is rooted in this belief: that quality healthcare should be seamless, personalized, and led by expert teams dedicated to making a real difference. Surround yourself with mentors and a team that challenges you to grow. Leadership isn’t about doing everything on your own; it’s about creating a shared vision and empowering others to be a part of it. Most importantly, stay true to your values. Authenticity is one of the most powerful traits you can bring, and it’s what will help you build a lasting and meaningful impact. Looking ahead, what are your goals for Doclinia, and how do you plan to continue making an impact in healthcare? consultations, upload documents, make payments, and arrange in-person care. At Doclinia, our vision is to build a global healthcare ecosystem that truly empowers patients, while embracing trusted innovations. We are focused on integrating safe, proven treatments that are established and approved in the healthcare industry, ensuring that we provide the most effective, personalized care possible for our patients. Looking ahead, we’re committed to staying at the forefront of medical advancements. By embracing innovations like telemedicine, stem cell therapies, and longevity treatments, we ensure our patients receive cutting-edge care. As we continue to evolve, we remain dedicated to transparency, confidentiality, and patient satisfaction, always putting the patient’s experience and well-being at the core of everything we do. We’re also committed to expanding our community initiatives—healthcare missions, educational programs, and outreach projects are just the beginning. We aim to create lasting, positive change in the communities we serve, ensuring that access to healthcare and the quality of care improves worldwide. How do you balance innovation with maintaining high standards of patient care and safety at Doclinia? Ultimately, we want Doclinia to be a place where patients feel supported, empowered, and cared for every step of the way. Our legacy will be one defined by compassion, trust, and tangible impact, shaping a future where healthcare is both accessible and transformative. At Doclinia, we approach innovation with caution and care. We integrate trusted, evidence based technologies that enhance patient care without compromising safety. We don’t rush to adopt the latest trends; instead, we ensure that every innovation is safe, effective, and has a direct positive impact on the patient experience. We stay informed about the latest research and continually review best practices. This ensures that any technology or treatment we adopt is both reliable and patient-centered. Every decision we make revolves around one question: “How will this benefit the patient?” This focus allows us to integrate innovation seamlessly without sacrificing the quality or safety of care. What advice would you give to young women aspiring to leadership roles in healthcare or entrepreneurship? My advice is to believe in yourself and your vision. The world needs your ideas, your compassion, and your perspective. March 2025 25 ArabInsightsCare

28. 5 Most Inspiring Women Leaders in Healthcare from Arab World, 2025 Fatima Nuriyeva Redefining Healthcare Accessibility Across Borders atima Nuriyeva, CEO of HEVO Medical Tourism F Always looking for new ways to improve patient experiences, she has transformed HEVO into a trusted name in medical tourism. Her goal is not just quality treatment but also making sure patients feel comfortable and supported. Focused on expanding HEVO’s presence in the Arab world, Fatima continues to break barriers, building strategic partnerships and setting new standards in global healthcare accessibility. As HEVO, recognizing the rapid global expansion of medical tourism and its projected market value of $93.72 billion by the end of 2025, we are strategically focusing on positioning ourselves in the Arab world. Company, is a visionary leader passionate about making quality healthcare accessible across borders. Strategic Directions in the Arab Market To meet the increasing demand for high-quality medical services in Arab countries, we operate in several key areas: 1. Strategic Partnerships – We establish strong collaborations with leading hospitals, clinics, and medical experts in the region, offering patients a wider range of choices and high-quality services. Personalized Approach and VIP Services – We offer tailored medical journeys and premium services that ensure maximum comfort and confidentiality for Arab patients. Cultural and Linguistic Adaptation – We provide native-language support, halal food options, and services aligned with the cultural values of patients coming from Arab countries. Let’s delve into the interview details below! As the CEO of HEVO Medical Tourism Company, what inspired you to enter the medical tourism industry, and how has your vision for the company evolved since its inception? 2. 3. The main reason for my involvement in the medical tourism sector is that this field not only benefits people but also serves as a unique platform where healthcare and business intersect. The idea of ensuring people have access to high- quality and affordable medical services has always motivated me. The rapid development of healthcare worldwide and the increasing demand for treatment abroad have encouraged me to contribute to this field. Through these initiatives, HEVO continues to establish itself as a trusted and prestigious brand in the Arab world, leveraging the significant growth potential in the medical tourism market. The global medical tourism market is projected to reach $93.72 billion by the end of 2025. How has HEVO positioned itself to capitalize on this growth, particularly in the Arab world? Can you share a challenging experience you’ve faced as a woman leader in the healthcare sector in Azerbaijan, and how you overcame it? I have not yet encountered such a challenge, but operating as a female leader in the healthcare sector may present certain obstacles. Achieving success in this field requires knowledge, determination, and a results-oriented approach. Continuous self-improvement, a strong team spirit, and strategic thinking help overcome any difficulties. Regardless of the challenges I may face, I am ready to address them and drive positive changes in the sector. Since its inception, our company’s vision has continuously evolved. From the very beginning, our goal has been to transform medical tourism from a mere service into a comfortable and reliable process for patients. While we initially collaborated with specific countries, today, we have built a wider network, forming partnerships with various medical centers and experts. By consistently prioritizing patient satisfaction and service quality, we continue to strengthen our position in the sector through the implementation of innovative solutions. March 2025 26 ArabInsightsCare

29. Fatima Nuriyeva CEO HEVO Medical Tourism Company March 2025 27 ArabInsightsCare

30. HEVO’s Approach to Quality and Affordability 1. Strategic Partnerships – We collaborate with leading clinics and doctors who offer high quality at reasonable prices. 2. Customized Treatment Plans – We provide optimized treatment packages tailored to patients’ budgets and needs. 3. Comprehensive Service Packages – We offer integrated services covering treatment, accom- modation, transportation, and recovery, minimiz- ing additional costs. 4. Tourism Experience in Baku – In addition to medical tourism, we offer international patients the opportunity to explore Baku’s most beautiful locations and dine in exclusive restaurants. Our package includes city tours, allowing patients to experience the city’s culture and beauty during their treatment. 5. Digital Solutions – Through online consulta- tions and remote diagnostics, we enable patients to receive initial assessments and planning without the need for additional travel. With the increasing demand for cosmetic procedures in medical tourism, how has HEVO adapted its services to meet this trend? With the rising demand for aesthetic procedures, HEVO has adjusted its services in several key directions: Digital health and telemedicine are transforming the medical tourism landscape. How has HEVO integrated these technologies to enhance patient experiences and streamline operations? • Collaboration with Leading Clinics and Doctors in International and Local Markets – We have partnered with renowned clinics and specialists offering high- quality aesthetic procedures. Personalized Approach – We develop individual treatment plans tailored to patients’ desires and needs. Comprehensive Service Packages – We create a complete medical tourism experience, including consultation, procedure, recovery process, and VIP comfort. Digital Integration – We facilitate pre- and post- procedure services through online consultations and customer support. With these strategies, HEVO continues to adapt to modern aesthetic medical tourism trends, ensuring a reliable and high-quality experience for patients. By integrating digital healthcare and telemedicine technologies into medical tourism, HEVO enhances patient experience and optimizes operations. Several key strategies have been implemented: • • • Online Consultations – Patients can consult with doctors virtually before procedures, making more informed decisions. Digital Patient Platform – We provide easy access to treatment processes, test results, and recovery phase information. Intelligent Logistics System – We efficiently manage travel planning, hospital accommodation, and post- procedure recovery processes. • • • • March 2025 28 ArabInsightsCare

31. 4. Recovery and Development Plans – To enable rapid sector recovery after the pandemic, we developed preparation plans for future crises. Adaptive strategies and emergency measures were determined for various scenarios. The idea of ensuring people have access to high-quality and affordable medical services has always mo?vated me. To ensure HEVO’s resilience against future healthcare crises, we plan to enhance both our digital and physical infrastructure, enabling us to quickly adapt to and respond to new challenges in the sector. With this approach, we will provide a more flexible and robust service to withstand crises like the pandemic. Looking ahead, what advice would you give to aspiring women entrepreneurs in the healthcare sector, particularly those in the Arab world, who aim to make a significant impact in their field? For female entrepreneurs in the Arab world who aspire to make a significant impact in the healthcare sector, I would offer the following key advice: • 24/7 Multilingual Support – Patients can find answers to their questions anytime, making the process more comfortable and secure. • Education and Professional Development – Achieving success in healthcare requires continuous learning, staying updated on new technologies, and adopting international best practices. Follow global trends and obtain relevant certifications. Networking – Building strong relationships and partnerships in the healthcare sector is crucial. Collaborating with other female leaders and participating in international platforms will open up greater opportunities. Embracing Female Leadership – Overcoming stereotypes about female leaders in society and the workplace is important. Do not hesitate to showcase your leadership skills and establish yourself as a strong, determined, and inspiring leader. Openness to Innovation – Investing in modern solutions such as digital healthcare and telemedicine will enable you to offer better services to patients while making your business more accessible and efficient. Social Responsibility – Do not forget your social responsibility when building your business. By supporting projects that improve public health and well-being, you can create a broader impact. Through these technologies, HEVO not only increases patient satisfaction in the medical tourism sector but also ensures more flexible and effective execution of procedures. The medical tourism industry faced significant challenges during the COVID-19 pandemic. How did you navigate these difficulties, and what strategies have you implemented to ensure HEVO’s resilience in the face of future global health crises? • • The COVID-19 pandemic posed significant challenges for the medical tourism industry. However, HEVO implemented several strategies to manage this period effectively: • 1. Digital Transformation – During the COVID-19 period, we introduced online consultations and telemedicine services, providing patients with greater comfort and safety before starting the treatment process. Additional Support Services – We offered extra support services to meet customer needs during the pandemic, including online consultations, remote health monitoring, and assistance during the recovery phase. Updated Logistics and Transportation Services – Due to international travel restrictions, we adapted our medical tourism services to new conditions, ensuring safe and convenient transportation solutions for our clients. • 2. 3. By following these principles, female entrepreneurs in the Arab world can not only develop their businesses in the healthcare sector but also drive meaningful social change. March 2025 29 ArabInsightsCare

32. How Women Leaders Are Creating Lasting Impact in Organizational Growth March 2025 30 ArabInsightsCare

33. W omen have been taking up the top posts of companies during the past several years with their fresh ideas, innovative spirit, and desire for sustainable development. Women's leadership as business, political, and non-profit agency leaders is evident today, which shows that women can bring constructive and sustainable organizational change. As corporations across the globe look to diversity and inclusion, women's leadership has surfaced as a potential reservoir of change. The Rise of Women Leaders Women leaders have increased in numbers only, most of whom breaking glass ceilings in traditionally male- dominated careers. Women are CEOs of Fortune 500 companies, CEOs of political parties, and CEOs of global non-profits, demonstrating their ability to survive and thrive. A report by McKinsey states that those companies with greater gender diversity in their executive teams are 25% more likely to be profitability higher than average. This shows that companies significantly benefit from diverse models and paradigms of leadership. Distinctive Women Leadership Traits Women leaders are blessed with qualities that are at the core of organizational performance. They possess emotional intelligence, empathy, teamwork, and resiliency. Research has found that the leadership styles of women are transformational in nature, where workers are encouraged to work as a team towards common goals. Transformational leadership is all about building harmony in the workplace, promoting teamwork, and fostering workers' participation as a whole. 1. Emotional Intelligence and Empathy The most identifying trait of women leaders is that they have very high emotional intelligence. This is in the context that they can read and manage emotions well, and it helps to construct improved interpersonal relations and conflict management. Empathy leadership promotes proper communication, and employees are listened to and respected, resulting in improved productivity and job satisfaction. 2. Teamwork and Collaboration Female leaders are known for their team-oriented style of leadership. They don't aim for the top-down method of management but instead emphasize teaming and consensus building. March 2025 31 ArabInsightsCare

34. This style of leadership encourages organizations to employ different ideas, thereby making more comprehensive decision-making. sustainability, and social good. Their agendas in society emphasize more coordination of stakeholders with customers and investors in order to finally gain a good reputation of the brand and sustainable profitability. 3. Flexibility and Bouncing Back 4. Financial Performance and Growth Flexibility is one of the key drivers of long-term achievement in the current dynamic business environment. Women executives have been sources of strength to navigate crises and uncertainty, whether it is the environment of economic slowdowns or global crises such as the COVID-19 pandemic. Their ability to be resilient yet flexible in taking smart, strategic decisions has been crucial to organizational resilience and development. Studies have consistently shown that financially, women-owned firms fare better. Credit Suisse found that companies that had one or more board members who were women experienced rising return on equity and improved operating efficiency. It demonstrates the economic worth of diverse management in gender terms to sustained growth. Conquering Obstacles Impact on Organizational Growth Despite their gaining power, women leaders continue to face gender discrimination, non-equal opportunity, and conflict between work and life. To address these challenges, organizations must initiate gender equity by implementing mentorship programs, leadership development, and work- life policies. Female leaders significantly contribute organizational development through innovation, employee motivation, and business sustainability. They contribute in the following ways to make a lasting impact: 1. Fostering Innovation and Change The Future of Women Leadership Firms with women as leaders will also need to exhibit an innovative culture and continuous improvement. Women leaders will encourage innovative solutions and will tend to invest more in new business models and technology. There are signs that gender-diverse leadership firms will be more prone to bring disruptive innovations to the market than leadership homogeneous firms. Future leadership is gradually becoming gender-diverse as more women fill leadership positions in the various industries. With firms becoming aware of how diverse leadership by gender can bring beneficial contributions, women need an even playing field to thrive. These firms embracing inclusive leadership will benefit not only with better bottom-line outcomes but also build a creative and responsive culture. 2. Workplace Culture Improvement Conclusion Positive organizational culture is responsible for retaining employees and engaging them. Working in an organization with women leaders who show more interest in employees' wellbeing, work-life balance, and diversity results in healthier and more engaged employees. Turnover is reduced, and employees are more content with the organization adopting gender diversity. Women leaders certainly are leaving their impact on organizational development in the next few years through their own style of leadership, innovative thinking, and diversity drive. They leave an impact greater than economic growth by influencing organizational culture, staff welfare, and corporate social responsibility. The higher the number of women as organizational leaders, the more chances there are for organizations to find sustainable and long-term success with their transformational and dynamic approach to leadership. 3. Infusing Corporate Social Responsibility (CSR) The majority of the women executives are of the opinion regarding corporate social responsibility practices in line with the role of sound business ethics, - Pearl Shaw March 2025 32 ArabInsightsCare

35. The wish for healing has always been half of health. “ – Lucius Annaeus Seneca