Strategies to Keep Users Coming Back to Your App Within the First 7 Days

1. How to Reduce Churn Strategies to Keep Users Coming Back to Your App Within the First 7 Days www.apptrove.com

2. Introduction The first seven days are critical for any app. If users don’t find value quickly, they leave—and once they churn, getting them back is difficult. To prevent this, you need strong engagement strategies that make users stay, explore, and become loyal.    Customer retention is one of the most difficult things that app developers face at the beginning stage. The app market is so saturated that there is always a very low chance  Studies say that if a user does not open an app within the first week after the installation, that user is more likely to get churned.  If we say, today we are here with some of the modest and effective strategies that will help every developer and marketer to reduce churn, that would be great, right? In this guide, we will be discussing the 5 most effective and proven strategies to reduce the churn rate. Why Are Users Abundant in the First 7 Days? Users churning out because of several reasons are shown below. Too many steps to get started Complicated onboarding No engagement strategy Lack of Bugs or performance issues immediate value

3. ? Complicated onboarding: app works, then they're not going to stay? If those users can't figure out how your ? Lack of immediate value: quickly, then they move to the next app? If users are not getting the most benefit ? Too many steps to get started: many unnecessary fields are a source of the inconvenience? The long sign-up processes and too ? Bugs or performance issues: when the app takes too long to load and keeps crashing? Users get annoyed and feel stuck ? No engagement strategy: notifications, or incentives, this will make them forget that the app was ever installed. If the users do not get reminders,

4. Top 5 Most Important Reasons Users Churn Within the First 7 Days Complicated Onboarding Lack of Slow Performance & Bug Immediate Value Too Many Steps to Sign Up Lack of Engagement

5. 1. Create a Frictionless Onboarding Experience The first impression counts. In case the boarding process is too difficult, users will not use your app. Keep it simple Allow social logins Show value instantly Use interactive tutorials Personalize onboarding ? Keep it simple: process? Remove the unnecessary steps in the sign-up ? Allow social logins: Apple, or Facebook for quick access to the app? Give users an option to sign in with Google, ? Show value instantly: that you want users to pay attention to should be the first thing they see? The two or three most important features ? Use interactive tutorials: features without making them feel overwhelmed? Help users through the most important ? Personalize onboarding: respond to for a more customized experience. Suggest a few key questions the user may

6. 2. Encourage Immediate Engagement Users, to experience value within the first few minutes, should first use the app. Ways to Drive Early Engagement: Send a welcome mail or a message Highlight key features first Offer a quick win Use push notifications smartly Remove distractions focus on the most impactful tools. Make new users feel appreciated and guide them. Allow achieve something meaningful in their first session. users to Encourage users to take next step based on their actions. and their 3. Improve User Experience and Performance It is slow or confusing and even the best onboarding won't help if the app itself is these things. How to Optimize UX and Performance: Ensure fast load times Fixbugs immediately Make navigation effortless Reduce friction Apps should load in under 3 seconds to prevent drop-offs. Monitor reports and user complaints early issues. crash Users should find what they need without confusion. Simplify checkout, content or feature usage. access, for

7. 4. Personalize the User Experience from Day One Personalization is the key to creating a strong bond with your app users. Utilize AI learning models Providing reading, listening, and writing materials based on the user's behavior. Begin to segment users Send targeted notifications Classify users based on what they do and categorize them according to what attracts them most. Recommend the user the reading material in the case of the unread item or choose the next action. In the user interface, make changes to fit users' needs and likings – Users can select the theme, layout, and feature list that they prefer.

8. Retention rates of personalized vs. non-personalized user experiences 80 Retention Rate (%) 60 40 20 Day1 Day3 Day7 Day14 Day30 Days Since Install

9. 5. Leverage Gamification and Rewards It has been proven that the motivation of users through small rewards can significantly improve their retention rate. Ways to Drive Early Engagement: Progress bars: Guide users in finding the main functionalities easily. Daily rewards: Set up a bonus system for users who come back regularly. Time badges and achievements: Recognize the user's progress milestones to create a sense of completion. Leaderboards and challenges: If it fits your app, let your users take part in a competitive environment by sharing their scores with their friends. 6. Engage Users Through Effective Communication It's likely that if you don't reach the hands of the users, your app will be forgotten completely. How to Maintain Communication: Push notifications Emailsand SMSreminders In-app messages Chatbotsand livesupport Deliver fast, beneficial messages while avoiding sending spam emails. Provide guides, non- replicating content, advice, offers, or the like to the subscribers who opted into updates. Nudge consumers in the direction of the matches their activities and progress. Get to the user's questions quickly with help of chatbots or live support. more the exclusive of your

10. 7. Re-Engage Inactive Users Before They Churn A user might appear to have been super disappointed even though there's a slight glitch in your app. Re-Engagement Plans: Send a reminder email: Send an email with everything they’re missing, which is a great way of getting them back. Offer an exclusive incentive: A free trial extension, discount, or premium feature can be made. Use retargeting ads: Target people with ads that are related to the app on social media or other places. Ask for feedback: It’s easy to request a survey and get quick feedback from them as proof that you are interested in their views.

11. 7-Day Re-Engagement Strategy Timeline Day 1 
 Day 2 
 Day 3 
 Day 4 
 Day 5 
 Day 6 
 Day 7 
 Welcome Email + App Tour Push Personalized Offer or Discount 
 In-App Message: Progress Reminder  
 Email: User Testimonial or Case Study  
 Push Final Attempt: Exclusive Deal or Survey  
 Notification: Key Feature Highlight Notification Final Thoughts The way to minimize churn within the initial days of use is to be aggressive in the pursuit of elusive customers. To a great extent, increasing user retention is possible through the implementation of a smooth onboarding process with the customer, the engagement of the latter from the start, customizing the experience, and the communication getting smarter with time. In the first week, a splendid mobile app experience is the groundwork for becoming a long-time client. Start with these tactics, be on top of your game with your analytics help, and keep updating according to the user feedback.