Pinpoint Every Install with Precision - Apptrove

1. Pinpoint Every Install with Precision Pinpoint organic, paid, and referral installs with MMPs, UTMs, deep links, and referral codes. www.apptrove.com

2. What Is Mobile Attribution? Mobile attribution is the process of figuring out what made someone install your app. For example? ? If a user clicks on a TikTok ad and installs your app — that’s a paid install? ? If they searched “best meditation app” on the App Store and found your app — that’s an organic install? ? If a friend sent them an invite link — that’s a referral install. The goal of attribution is to connect the dots between marketing activity and app installs. Without it, you’re just guessing what works.

3. Why Accurate Attribution Matters Here are three big reasons why accurate attribution is critical: Save money: You can stop spending on ads that don’t work. Grow faster: You can double down on what’s driving the most installs. Track ROI: You can see how much money you’re making from each user source. According to reports, companies that actively use attribution insights improve their marketing ROI by up to 30%. Why Attribution is the Key Save Mone? ? Cut spend on low-performing ad? ? Up to 30% lower cost-per-install Measure RO? ? Know revenue per sourc? ? Improve long-term strategy Grow Faste? ? Focus on top-performing channel? ? Better marketing ROI

4. Types of App Install Sources Let’s look closer at the three main types of install sources and how to track each one. Organic Installs What they are: Installs from users who discover your app naturally — through app store search, top charts, or blog mentions. How to track them? ? You can’t link these installs to a specific ad or link? ? But you can track trends — for example, if your app got featured on the App Store, you might see a spike in organic installs? ? App Store Connect and Google Play Console offer basic reporting for organic traffic. Challenges? ? No user-level data? ? Hard to tie to specific actions. Tip: Use trends, timeframes, and app store optimization (ASO) data to estimate impact. Paid Installs What they are: Installs that happen after a user clicks on a paid ad — like on Facebook, Google, or TikTok. How to track them? ? Use click-through attribution via tracking links (e.g., UTM parameters)? ? Use attribution platforms (like Apptrove) to automatically match clicks to installs? ? Paid campaigns often include installing tracking pixels or postback systems.

5. Challenges? ? Clicks may not always lead to installs? ? Privacy regulations (like GDPR, and ATT on iOS) limit user-level tracking. Stats to know: Global app install ad spend reached $94.9 billion in 2022, and is still growing. Tip: Use the last-touch attribution model to understand which ad delivered the final push. Referral Installs What they are: Installs from users who were invited by friends, family, influencers, or through a custom referral program. How to track them? ? Use referral codes or deep links that are unique to each user? ? Track source and install via in-app referral SDKs or platforms? ? Customize onboarding to capture the referrer and new user. Challenges? ? Link-sharing can break if not handled properly (e.g., the user opens in the browser instead of the app)? ? Data can get lost without proper link setup. Stats to know: Apps with built-in referral programs see 15-30% higher retention on average (source: Branch.io). Tip: Make referral tracking part of the onboarding experience — and reward both the inviter and the new user.

6. Where Do Your App Installs Come From? App Install Sources at a Glance Organic Install? ? 50–60% of install? ? Driven by search and App Store visibilit? ? Not linked to specific campaigns Paid Install? ? $94.9B global ad spend in 202? ? Tracked with links and pixel? ? Affected by privacy rules (e.g., iOS ATT) Referral Install? ? 15–30% higher retention with referral program? ? Tracked via referral codes or deep link? ? High-trust source of growth

7. Attribution Models: How to Credit the Right Source There are different ways to decide which source gets “credit” for the installation: Last-Touch Attribution Gives 100% credit to the last source the user interacted with. Multi-Touch Attribution Distributes credit across several touchpoints (e.g., ad, blog post, referral link). Probabilistic Attribution Uses machine learning and signals (like device type, time, and location) to estimate the likely source. The best model depends on your goals, data access, and platform limitations.

8. Make Attribution Easy with Apptrove Attribution can get complicated, especially as privacy rules keep changing. That’s why more mobile marketers are turning to Mobile Measurement Partners (MMPs) like Apptrove. Apptrove helps you? ? Accurately track installs from all sources — paid, organic, or referrals? ? Connect your ad spend to actual results? ? Get real-time insights into what’s working and what’s not? ? Simplify complex attribution across multiple ad networks and platforms. Whether you're a small app team or a scaled enterprise, Apptrove gives you the clarity you need to make smart marketing decisions, without drowning in data. Final Thoughts If you want to grow your app, you need to know where your users are coming from. Attribution helps you figure that out. And the more accurate your data, the better your decisions. Instead of guessing, start tracking. And if you want a partner to help make sense of it all, Apptrove is ready when you are.