App Store Optimization (ASO) 2.0

1. App Store Optimization (ASO) 2.0 Strategies for Higher Rankings & More Downloads www.apptrove.com

2. Introduction With the app market being overly saturated, it is no longer enough to just focus on basic optimization. The major benefit of ASO 2.0 is that it allows your app to go even further by concentrating on deeper engagement, smarter analytics, and marketing strategies that are not fraudulent. This guide will be your “One-Stop Shop” for learning? ? How Deep Linking will help you get more conversions? ? Why iOS App Store Attribution is crucial for learning user behavior insights? ? How Audience Segmentation is THE biggest advantage factor to increase Sales? ? Why Fighting Fraud is more important than ever for a successful ASO? ? How Partnerships & Integrations can drive growth in the long term. Feature Traditional ASO ASO 2.0 ?? Focus Area Basic app store optimization  Segments your user base as per their purchase intent, app behavior, and preferred mode of communication enabling you to drive high LTV. 2. Keyword Optimization Focuses on keyword stuffing and metadata optimization.  Smarter keyword strategy with real- time audience insights. 3. User engagement Minimal retention and experience.  focus on user Strongly focuses on engagement, retention and conversions. 

3. Feature Traditional ASO ASO 2.0 Limited analytics, primarily download tracking. Comprehensive tracking with iOS attribution and performance metrics. 4. Attribution and analytics  No strong fraud detection; prone to fake installs. Prevention of bot installs and fake engagement. 5. Fraud Prevention  Only ASP strategies without any external strategies.  Fully marketing channels.  integrated and with other influencer marketing 6. Marketing Integration  Short-term growth but lacks sustainability.  Long-term strategies for sustained user rankings and user retention.  7. Long-term growth Now, I want us to look into the next generation series of ASO that centers around your app to rank higher and perform better.

4. Advanced ASO Tactics for Higher Conversions Here are some of the most useful ASO strategies that can be useful in generating higher conversions:  Deep Linking: Power Up Your User Flow Most users abandon the app before even getting to the specific in- app page they were looking for. Deep linking comes in handy in this situation and helps these users by redirecting them to the exact content they were waiting for. A user clicks on a special discount that appears as an ad for your app. With deep linking, the user is taken to the offer page directly, whereas, with no deep linking, they may end up on the home page and look for it manually. The absence of deep linking results in a decreased chance of conversion, too. Example:

5. How Deep Linking Increases Conversions 100% Users Click the Ad 70% Drop-Off Without Deep Linking 50% Drop-Off Without Personalization 20% Convert Without Deep Linking How Deep Linking Increases Conversions Add the option of linking information to dedicated in-app pages through emails & paid ads. A deeper connection between users and personalized deep links can be built through fully custom new user experiences. 'Deep links in retargeting campaigns" is one of the most effective ways to cut churn.'

6. iOS Attribution: Measure & Optimize Your Success Attribution allows you to keep track of the historical background of your users and the performance of your marketing channels. It is paramount to identify and track the most loyal customers regardless of Apple’s privacy settings changes. Why Attribution Matters for ASO? Marketing channel groups that are effective in terms of performance. Budgets for ads can be saved to be realigned to channels using user preferences. Advancement of user experience by working on app onboarding and retention is possible. Use iOS attribution as a bar to discover the weak points in your app and stimulate user conversions! Pro Tip:

7. Engaging the Right Users for Long-Term Growth Audience Segmentation: Fine-Tune Your Targeting Users are not all similar. Then why manage them altogether? By grouping users based on behavior, location, and interests, the user can optimize ads and app store listings and therefore increase their effective conversions. 25% 40% 20% 15% Increase in Retargeting Effectiveness Higher Engagement from Personalized Content More Conversions from Location-Based ASO Boost in App Retention

8. How to Use Segmentation for ASO? Particular app descriptions can be written according to the various markets.A/B testing of option list images and store visuals is one of the ways to determine which option is liked the most by the audience. Creating and structuring effective notifications to prompt re-engagement of the app can be done through personalization of the receiver’s characteristics. People from different countries are attracted to different keywords, colors, and promotions. The conversion rate can be increased by targeting the list of words based on the user's location. Example: Fraud Prevention: Keep Your Data Clean Online fraud in the form of fake installations and clicks, with the help of bots, causes ASO to fail. These apps are limited to users, while the stores punish them for not sticking to the honest engagement numbers. How to Prevent Fraud in ASO? Recognize fake installations by calculating engagement to the number of new installs. Check the reliability of the traffic with the disallowance of some fraud traffic methods. Get to know the app and its effect on the user-play. Integrate analytics into data tracking & performance analysis. The fraud that happens to you pulls down your rank and spends your advertisement dollars without yielding a proper return. Clean data, on the other hand, will help you extract accurate ASO insights. Warning:

9. Expanding Your Reach & Retaining Users Partner Ecosystem: Scale Your Growth Efficiently What many might take for granted is a built-in APP store, which is what ASO 2.0 is beyond. The good growth factor is a well-organized advertising strategy, which requires close cooperation with some partners. In addition to that, a part of the growth should be engaged in the existing platform. User Acquisition Rate 50% 40% 30% 20% 10% 0% No Some Strong Partnerships Partnerships Partnerships App Growth in Months How to Use Partnerships for ASO? Apply on other applications which are in the same category as yours. Work with influencers to get honest ratings. Get connected and simplify data tracking & performance analysis by the use of integrations.

10. Get Integrated: The Future of ASO The complete ASO strategy, like the ASO strategy, works with other tools. The applications that integrate ASO with analytics, marketing, and retention strategies are always higher in ranking. How to Build an Integrated ASO Strategy? Research-driven insights help to improve your ASO approach. Set up your marketing campaigns with automation to maximize the user acquisition. Bring together organic and paid campaigns to create a coherent marketing funnel. Being an efficient ASO expert is not only about ranking but also about having a long-term win.

11. The Smart Way to Optimize Your App ASO 2.0 has moved forward to be more than only about the use of phrases and images. It is also about setting up a relationship between discovery, engagement, and retention, which follows both ways. Below is the run-through of how advanced ASO strategies can drive the growth of your app: Deep Linking brings your desired results. iOS Attribution makes visible the campaign insights.  Audience Segmentation personalizes your user's experiences.  Fraud Prevention makes sure that your data remains reliable.  Partner Ecosystem is one of the ways to increase your audience reach.  Integrated ASO is vital for the long-term success of your business.

12. Mind Map: The 6 Pillars of ASO 2.0 Audience Segmentation  Fraud Prevention Deep Linking  ASO 2.0 iOS Attribution Partnerships Integrated ASO Apps that can combine succinctly these strategies will outdistance their competitors and continually stay at a sustainable peak. Would you like to get ASO 2.0 done trouble-free? A truly integrated marketing platform will pave your way with deep links, attribution, segmentation, fraud prevention, and partnerships—so you will be able to focus on growing your app instead of dealing with several tools.