Digital Advertising Taking The Lead As per recent reports digital advertising is all set to take the high point in 2015. There has been over 35percent growth last year in digital advertising and this will continue to increase in this year as well. The major impact to be seen is in social media portals, mobile forums and videos. The reason for this is the growing need for socializing and being noticed by people through these forums. People today are most active on these social platforms since it's through these forums that people all over the world can interact with each other without meeting physically. Every ad agency in India today needs to utilize the potential that these portals hold to gather as much consumer insights as possible. Also these are excellent when it comes to promoting and marketing a brand since it helps to reach a wide variety of T.G. at once and also helps to target the potential and existing customers efficiently. If we take the example of Facebook alone, it has the maximum no. of users compared to any other social portal. Out of that, ninety five percent users use Facebook mobile application which is gathering equal amount of momentum as the platform itself. Even Twitter has the maximum
no of mobile app users due to the constant connectivity and convenience. These forums are not just a boon for brands of all kinds but also for mom & pop businesses which can promote products for as low as Rs. 3500. The promotion is also taking a different approach on these websites. For example brands are focusing more on visual content since it grabs more attention and increases impact. Many advertising agencies in India are exploring such new methods to promote and advertise to break the clutter and thereby enhance brand recall and identity. As per recent reports, the growth through video platforms is estimated to be around 17 percent and on mobile platforms at 37 percent. The primary reason for this large percentage of growth on mobile platforms is due to the rapid increase in the usage of smart phones which have made the entire process of surfing all the more easy and fast. As advertising agencies in Delhi NCR grow and expand, the focus through these online portals will also increase with new and creative ways. Soon digital advertising will take the lead in advertising and marketing with T.V and print taking the backseat.