Celebrity Faces of Future Brands - PowerPoint PPT Presentation

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  1. Celebrity Faces of Future Brands There is no denying that celebrity power can take a brand to another level and introduce it to a wider demographic. There is a real glass ceiling to how far traditional advertising can take a brand without the help of celebrity endorsements. An estimated 50% of all national advertising contains a celebrity appearance. This is partly due to the mutual benefit for both the celebrity and the company. If either party is needing to make their brand much more memorable and long-lasting. Investing in a Brand's Future Since celebrity endorsements are one of the only ways to break into new realms of popularity and consumer confidence, it is obviously going to be the most expensive form of advertising and usually the most involved. Companies should craft elaborate campaigns with the celebrity of their choice already in-mind. While it can be a risk to dedicate time and resources into an advertisement before the celebrity has been propositioned or secured, it cannot be done last- minute and the celebrity is likely going to be too busy to be involved during the preliminary brainstorming process. Some companies can of course get away with just the bare minimum of celebrity involvement, while other less-established brands must get the most out of every advertising dollar spent. In more competitive regions, where celebrity endorsement advertising is a common sight, like for advertising agencies in Delhi , companies must go beyond the call of duty to grab the audience's attention. Life of an Ad Agency in Delhi The popularity of Bollywood rivals America's Hollywood, most will agree that the celebrity endorsement power of Bollywood actors even surpasses their counterparts. The star actresses of Bollywood are often the faces of India's number one beauty and hygiene products. The sports industries, where cricket and football is king, are dominated by Bollywood actors. The Fashion and entertainment industry is where the real battles are waged by ad agencies in Delhi .

  2. How important is it to have celebrity endorsements for advertising agencies in Delhi? Well, it is practically common knowledge that if a person's favorite celebrity chooses to endorse a product in a competitive industry, like smart phones or automotive, they will likely stays loyal to their chosen brand, whether they are known to be an inferior product or not. Building Familiarity There is similar brand-loyal behavior that exists in the Western world, however, it is definitely not as pervasive or as acceptable culturally. Even in Delhi, though, it will still be difficult to break the barrier of unfamiliarity with new startup companies, so companies must run a multi-faceted approach to gain customer confidence and an association with quality. A great way to make some headway in a competitive industry is to start with local celebrity personalities. Sometimes these local celebrities are as valuable as a top actor or model, for example, a local musician, news personality, or popular radio DJ. This is where ad agencies can get creative by holding local events hosted by their brand and incorporated using product placements and demonstrations.