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WhatsApp Business API Pricing

A simplified guide to WhatsApp Business API pricing in 2025, covering conversation-based charges by category (marketing, utility, authentication, and service) and additional fees by BSPs (business service providers). It explains how the API works, conversation windows, free allowances, and how tools like Telecrm combine CRM with WhatsApp automation for better ROI.

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WhatsApp Business API Pricing

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  1. Complete WhatsApp Business API Pricing Breakdown [2025] If the WhatsApp Business API pricing feels like a puzzle with too many pieces — BSP fees, conversation types, free tiers — don’t worry. This guide breaks it all down simply and clearly. Whether you’re looking to automate conversations, run bulk campaigns or streamline support, this article tells you what you’ll pay, how it works and how to get started with zero confusion. What is WhatsApp Business API? WhatsApp Business API is built for scale, letting you interact with thousands of customers over WhatsApp using automation, templates, bots and integrations. It’s ideal for large businesses that want to: Automate order confirmations and FAQs Send reminders, OTPs and shipping updates Run bulk campaigns Accept payments or create WhatsApp storefronts Track customer conversations via CRM Key features that make it the top choice for businesses Chatbot automation: Automate replies to common queries (like pricing or order status) Message templates: Pre-approved messages you can send instantly across the customer journey Conversation categories: WhatsApp segments conversations into Marketing, Utility, Service and Authentication — each has its own pricing Bulk messaging: Run mass WhatsApp campaigns Green tick: Official verified brand presence Analytics: Track open rates, replies, bot engagement and more CRM integration: Manage WhatsApp leads and track chat history via WhatsApp CRMs WhatsApp Business API Pricing WhatsApp charges businesses per conversation, not per message. A conversation is any 24-hour window of messages with a user. There are two types of conversations:

  2. 1.  Business-initiated (BIC): You message first 2.  User-initiated (UIC): Customer messages first Each type has sub-categories and rates: Conversation Type Initiator Use Case Price (India) Marketing Business Offers, new launches, ₹0.7846 / promotions conversation Utility Business Updates, reminders, ₹0.115 / conversation receipts Authentication Business OTPs and verification ₹0.115 / conversation Service User Queries, support ₹0.29 / conversation chats ✅ You get 1000 free service conversations per month across all numbers ✅ Conversations via Click-to-WhatsApp Ads and Facebook CTAs are free for 72 hours ? Tip: Sending different message types in the same day (e.g. promo + payment update) = multiple conversations = multiple charges BSP (Business Service Provider) Charges You can’t directly access WhatsApp API — you need a BSP. They: Handle API setup and integration Provide support, dashboards, templates Charge platform fees on top of WhatsApp’s conversation charges Each BSP has different pricing models: Conversation-based Per-message Feature-tiered (higher plans = more features) Choose a BSP based on support, integration needs and analytics tools — not just cost.

  3. Telecrm – BSP + WhatsApp CRM in one Most BSPs just provide access to WhatsApp API. Telecrm does more — it combines API access with full WhatsApp CRM features. So you don’t just message; you manage leads, track performance, automate follow-ups and keep your team aligned. Here’s what you get with Telecrm: ✅ WhatsApp API setup (only pay a one-time setup fee) ✅ Lead management dashboard with auto-assignment ✅ WhatsApp CRM — see all team chats in one place ✅ Click-to-call from WhatsApp ✅ Performance reports on calls, deals, chats ✅ Follow-up reminders synced with WhatsApp ? No extra platform charges — just pay for API and CRM license Conclusion If you want to scale your business communication with WhatsApp, the Business API is a must. But don’t just pick a provider blindly. Understand how conversations are charged Check what BSPs include in their pricing And if you want to do more than just messaging, look at WhatsApp CRMs like Telecrm that give you the full picture. FAQs Is WhatsApp Business API free? No, it’s charged per 24-hour conversation based on type (Marketing, Utility, etc.) What are the latest WhatsApp API rates in India? Marketing: ₹0.7846 Utility: ₹0.115 Service: ₹0.2906 Authentication: ₹0.115 Can I send bulk messages on WhatsApp? Yes, but only via the API using approved templates. Costs depend on message category.

  4. How do I get started? Connect with a BSP like Telecrm — they’ll help you with setup, approval, templates and more. ? Learn in detail about the latest updates and understand the WhatsApp Business API Pricing structure in simple words here.

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