Telecrm Filter's

1. 9 Ways to Use TeleCRM Filters to Make Marketing Campaign a Bumper Success Go ask your marketing team what their biggest frustration is during campaigns. Chances are, it’s not the lack of ideas, budget or creative assets. It’s this: “We don’t have a good list of people to target.” And what do most businesses do when faced with this problem? They go out and buy a cheap, random database for ₹200. You know the type—thousands of phone numbers and email IDs scraped off the internet, bundled up and sold with promises like “Highly targeted B2B decision makers”. Reality? You end up with a useless list of people who’ve never heard of you and don’t care about your product. Why random databases fail (every single time) Let’s face it. These are cold, uninterested, and often outdated contacts. They didn’t opt in. They didn’t enquire about your product. They don’t even know who you are. So when your team starts blasting them with calls or WhatsApp messages… the result is obvious: Zero engagement. Tons of wasted time. And possible complaints. The goldmine you’re ignoring: Your existing leads If you’ve been running your business for even a few months, you’ve probably interacted with hundreds (or even thousands) of leads. People who: - Visited your website - Filled out a form - Clicked on your ads - Messaged you on WhatsApp - Called your business number - Or were assigned to your sales team at some point These people already know you.

2. They’ve seen your brand, shown interest, and are far more likely to convert than strangers from a random database. The real problem: Finding the right leads from your own database But here’s the catch. Just having these leads isn’t enough. If all their data is sitting inside Excel sheets with no way to filter, sort or target them properly… your marketing team will still struggle. This is where a CRM like TeleCRM comes in. With TeleCRM, you can filter your entire lead database based on super-specific conditions and run laser-focused marketing campaigns. 9 TeleCRM filters that help you target the right leads for your next campaign Here’s how you can slice and dice your data in TeleCRM to target leads that actually care: 1. Untouched leads Leads that entered your system but were never contacted. Perfect for: Running fresh outreach campaigns. Why? They’re already warm (they came looking for you), but nobody followed up yet. 2. Cooling leads These are leads you spoke to once… but haven’t connected with for weeks or months. Perfect for: Re-engagement campaigns. Often, these are paid leads or high-intent website leads that just went cold because your team got busy. 3. Unconnected leads (Call not connected) Leads your team tried calling but never got through (maybe due to network issues or missed calls). Perfect for: Callback campaigns. These people gave you their number for a reason. Try them again. 4. Connected but not converted leads You’ve already spoken to them, but they haven’t purchased yet. Perfect for: Nurturing campaigns and follow-up offers.

3. These are your hottest low-hanging fruits. In TeleCRM, you can filter these easily using the "Touched Leads" filter and exclude "Sale Closed" leads. 5. Day/week-wise leads Want to target only the leads captured last Monday? Or all leads from last week? Perfect for: Running time-bound campaigns or assigning specific follow-up batches to your team. Just apply the “Created On” filter and pick your desired date or range. 6. Incoming WhatsApp messages Leads who messaged you on WhatsApp (maybe asking for info, prices, or demos). Perfect for: WhatsApp broadcast campaigns or personalised follow-ups. In TeleCRM, filter by incoming WhatsApp activity and take action fast. 7. Paid leads People who’ve already purchased from you. Perfect for: Cross-sell, upsell, or loyalty campaigns. Just set the filter to "Sale Closed" and get your ready-to-target customer list. 8. Hot, warm or cold leads Leads segmented based on interest level. Hot leads → Ready to close. Warm leads → Interested but need a final push. Cold leads → Not ready, need nurturing. Filter by lead status and tailor your campaign messaging accordingly. 9. Incoming/missed calls Leads who tried calling you after seeing your ad, website, or social media post—but you missed their call. Perfect for: Callback campaigns. Filter by "Missed incoming calls" and make sure you follow up before they lose interest. Conclusion: Work smarter, not harder You have two choices:

4. 1.  2.  Keep buying cold, random databases and waste time and money chasing uninterested strangers. Or…Leverage your own database of people who already know you, segment them smartly using filters inside TeleCRM, and run campaigns that actually deliver ROI. Your leads are already sitting inside your system. You just need the right filters to unlock them. Stop guessing. Start targeting smarter. Switch to TeleCRM. Get better marketing results—without wasting time on random data. Read the full blog here