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Sales Qualified Lead

This PDF explains how to filter out and focus only on Sales Qualified Leads (SQLs).<br>Difference between MQL and SQL: MQLs show interest but arenu2019t ready to buy. SQLs have a need, urgency, fit, and readiness to talk to sales.<br><br><br>Qualification steps: Identify their problem, check product fit, and assess urgency.<br>

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Sales Qualified Lead

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  1. How to Convert a Prospect into a Sales Qualified Lead (SQL) Is your sales team struggling to hit targets? Do they complain that sales are difficult? That it’s tough to close bigger deals fast? That they’re wasting time on leads who’ll never buy? If yes... here’s the harsh truth: You’re probably making them chase the wrong leads. But there’s good news. You can fix this. How? By making sure your team talks only to people who actually need your product and are ready to buy. In simple words: Filter out Sales Qualified Leads (SQLs) before your sales team steps in. Let’s dive in ? First, understand the two types of leads: MQL vs SQL Before we jump into the “how”, here’s a quick breakdown of what these two mean: 1. Marketing Qualified Lead (MQL) What’s an MQL? Someone who has shown interest… but isn’t fully ready to buy yet. They may have: Clicked on your ad Visited your website Downloaded an eBook Engaged with your social media post In short, they’re warmer than random people, but not sales-ready yet.

  2. Example: If you’re selling Telecrm, and someone has visited your website or clicked your ad, that person is more interested than someone random on the street. But they’re still an MQL till further qualification. 2. Sales Qualified Lead (SQL) What’s an SQL? Someone who: ✅ Has a real problem ✅ Needs a solution soon ✅ Fits your ideal customer profile ✅ Is ready to talk to sales In other words: They’re serious. Now it’s just about whether your sales team can close the deal. Mindset shift: From “Let’s see if they’re interested…” To “They’re interested. Let’s go close them.” How to filter out Sales Qualified Leads (SQLs)? This is where lead qualification comes in. And it’s not rocket science. It’s just about asking the right questions at the right time. Here’s how you do it: ✅ Step 1: Understand their problem Ask: Why did they enquire? What’s the pain point? Are they actively looking for a solution? If there’s no clear problem → disqualify. ✅ Step 2: Check product fit Is your product genuinely the right solution for their need? If yes → proceed. If not → no point wasting your sales team’s time.

  3. ✅ Step 3: Gauge urgency Timing matters. If the lead says: “We’re looking to buy in the next 2 weeks.” → SQL ✅ “Maybe next year.” → Not an SQL right now Focus on people who are ready to act soon. Otherwise, you’ll waste time chasing leads who’ll just ghost you. How to implement this lead qualification process? Now that you know what to look for, here’s how to build the process: 1. Use a Lead Qualification Form The simplest and fastest way. When someone enquires → they fill out a quick form → you get all the info needed to qualify or disqualify. Bonus: If you’re using a CRM like Telecrm, you can automatically push qualified leads to your sales team with no manual effort. 2. Have a separate qualification team If your inbound lead volume is high, assign 1-2 people to just qualify leads. Their job? Call → Ask qualifying questions → Tag as SQL/Not SQL 3. Automate qualification follow-ups Send an instant WhatsApp or SMS asking a key qualifying question. Example: “Hi! Just checking… Are you looking to buy a CRM solution for your business in the next 30 days?” Whoever replies positively → SQL ✅ Again, you can automate all this inside Telecrm. Pro Tip: Speed matters.

  4. If someone fills your form, don’t make them wait for a callback. The faster you qualify and respond, the higher your chance of closing. Why should you qualify leads? Simple: To protect your sales team’s time and energy. Without qualification: ❌ They waste hours calling people who’ll never buy ❌ They feel demotivated ❌ Your conversion rates tank With proper qualification: ✅ They focus only on serious buyers ✅ Close rates go up ✅ Sales morale stays high In short → Better pipeline. Better forecasting. Better revenue. One last thing... What about the unqualified leads? Don’t throw them away! Just because they’re not ready today doesn’t mean they won’t buy later. Here’s what you do: Keep them in your CRM Nurture with occasional emails/WhatsApp updates When the timing is right → requalify → pass to sales Your pipeline stays full. And you’re always ready to strike when the lead turns hot ? Final thoughts Qualifying leads isn’t about saying no. It’s about saying YES to the right people at the right time. So stop chasing every random enquiry. Start building a solid, sales-qualified pipeline. And watch your sales numbers finally start making sense. Want to read more? Here’s the complete article for your reference

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