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Bulk Messages on WhatsApp

This guide explains how businesses can effectively use WhatsApp for bulk messaging without getting banned. It compares the WhatsApp Business App and WhatsApp Cloud API, outlining best practices, setup requirements, pricing, and tier limits. It emphasizes the importance of user consent and personalized messaging while also showcasing how platforms like TeleCRM simplify the process for campaigns, tracking, and automation.

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Bulk Messages on WhatsApp

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  1. How to Send Bulk Messages on WhatsApp Without Getting Your Number Banned Getting your brand noticed today isn’t easy. Social media is crowded, ad costs are through the roof and consumer attention spans are shorter than ever. Want proof? In IPL’s first season, a 10-second ad cost ₹1.9 lakh. In 2025, that same ad slot goes for up to ₹18 lakh. If you're a business trying to build awareness on a budget, mass advertising won’t cut it. You need smarter, cost-effective alternatives. That’s where bulk WhatsApp marketing steps in. What is bulk WhatsApp marketing? It’s the practice of sending a message to multiple people at once on WhatsApp. Whether you’re launching a product, running a flash sale or updating customers, bulk messages make it possible to do this at scale—without the costs of ads or the limitations of SMS/email. But there’s a catch: You can’t just spam people. WhatsApp is strict about messaging policies. If too many users block or report you, your account might get limited or even banned. Best practice? Only message users who have opted in and always offer a way to opt out. Two ways to send bulk WhatsApp messages 1. WhatsApp Business App The WhatsApp Business app (available on Android and iOS) includes a feature called Broadcast Lists, which lets you send the same message to up to 256 contacts at once. Here’s how it works: 1.  2.  3.  Open WhatsApp Business Tap the 3-dot menu and choose New Broadcast Select your recipients and hit send Recipients will get the message individually—just like a personal chat. Pro tips for broadcasts: Use them sparingly. Too many = annoyed customers Personalise your messages with first names Always add a clear call-to-action (CTA) 2. WhatsApp Cloud API

  2. If 256 contacts aren’t enough or you want analytics and automation, then you need WhatsApp Cloud API, powered by Meta. With Cloud API, you can send bulk messages to thousands of users, track delivery, run campaigns and automate replies. But the setup is a bit more technical. To simplify it, businesses use platforms like Telecrm, which integrates directly with WhatsApp Cloud API. You get an easy-to-use interface to import leads, run WhatsApp campaigns and see results—all in one place. To set it up, you’ll need: A fresh phone number (not linked to any WhatsApp account) A GSTIN and business name A verified Facebook Business Manager ID A debit/credit card for Meta billing Once verified, you can start sending bulk messages using pre-approved templates. How does WhatsApp charge for bulk messages? WhatsApp charges per conversation window, not per message. Once you send a message, a 24-hour window opens where you can chat freely with the customer. There are two types of conversations: Business-Initiated Conversations (BIC) Marketing: ₹0.72 per conversation Utility & Authentication: ₹0.30 each User-Initiated Conversations (UIC): Service (like support): ₹0.29 per conversation Responding to a message within 24 hours? You won’t be charged again. Messaging tiers and limits You can’t send messages to everyone on day one. WhatsApp uses a tier system: Tier 1: 1,000 messages/day Tier 2: 10,000/day Tier 3: 100,000/day Tier 4: Unlimited Start at Tier 1 and move up by maintaining a high-quality score and regularly messaging new users (who don’t report you). Sample templates to get you started Here are a few ideas you can use today:

  3. Product launch: “? Our new 6th Gen Honda Activa is here! Special discount valid for 24 hours. Grab yours now!” Order confirmation: “Hey Abhi! Your Telecrm Pro order (#40421) is confirmed. Reply ‘Activate’ to start using it.” Welcome message: “Hello Aamir ? Thanks for choosing us! For any questions, just reply to this message.” Shipping update: “Hi Priya, your order has shipped! Tap here to track it live ?” Final thoughts WhatsApp bulk messaging is the modern-day megaphone—personal, affordable and effective. Just be sure to follow the rules, speak to the right people and keep your messaging crisp and relevant. Need help? Platforms like Telecrm make bulk WhatsApp marketing as simple as sending an email— just with way better results. Read the full blog here

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