Touchpoints Entry Title: Back to School! How Nestlé helped Moms get their kids excited about the new school year. Back to School! Touchpoints Entry Challenge:
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This Kid’s Planner reached out to both parent and child. It encouraged them to work through this exciting time together, and helped to strengthen the parent-child bond.
Kids responded with enthusiasm.
Moms requested for more planners… one said her playful child had learnt discipline through this fun device.
100% agreed the Planner had helped their kids prepare for going back to school
98% said the Planner had helped their kids look forward to going back to school more
100% said they were surprised and delighted by the Planner and it made them feel appreciated by Nestlé.
Title: Back to School! Office: OgilvyOne worldwide (Kuala Lumpur, Malaysia) Creative Director(s): Andy Greenaway/Lee Siew Tin Art Director(s): Tay Kok Khuan Copywriter(s): Lee Siew Tin / Benjamin WooClient / Brand:Nestlé Malaysia Sdn Bhd / multibrand Industry Sector: Consumer Food Services Media: Direct MailTouchpoints Entry #: (to be completed by administrators)