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Northern Brazil Business – Economy – Environment - Culture - Government General Info Area: 3.9 million km 2 / 45% Population: 11.3 million GDP: 9.6 billion US$ Climate: Equatorial ( ↑ temperatures and ↑ annual precipitation)

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northern brazil
Northern Brazil

Business – Economy – Environment - Culture - Government

general info
General Info
  • Area: 3.9 million km2 / 45%
  • Population: 11.3 million
  • GDP: 9.6 billion US$
  • Climate: Equatorial (↑ temperatures and ↑ annual precipitation)
  • Economy: Iron, Energy production, Electronics, and Natural Resources
  • Largest Cities: Manaus, Belém, Ananindeua, Porto Velho, Macapá, Santarém, Rio Branco, Boa Vista, Palmas
  • Last region to be given importance by the Brazilian government
  • Least inhabited
  • Minor contribution to national GDP and population
  • Composed of states of Acre, Amapá, Amazonas, Pará, Rondônia, Roraima, and Tocantins
northern brazil business methods
Northern Brazil-Business Methods-

Ordem e Progresso"Order and Progress"

culture of business
Culture of Business
  • English is widely spoken in the Brazilian business world
  • “Women in the Workplace” is not seen as an issue, women have very few problems with colleagues
  • Negotiations emphasize valuing people and relationships. Therefore you get to know your business partners before “getting down to business”
  • They really like business cards.
zona franca
Zona Franca
  • Despite location, there appears to be a sincere commitment to growth in Northern Brazil.
  • Specifically, Zona Franca, located in Manaus (of the Amazonas state) is an area dedicated to industry.
  • The Brazilian government has made this a duty free zone therefore enticing industry.
  • The culture of business therefore is one of hopeful progress. According to the Brazilian statistical bureau Amazonas had the highest growth rate of any Brazilian state at 21.8% in 2005
  • A major industry in the Zona Franca has become the electronics industry.
  • CCE-comercializar componentes eletrônicos (trade electronic components) is a major electronics company prospering in Zona Franca
  • Supplying a lot of electronics to China, other countries look for business from companies like CCE because its location makes import/export less expensive
  • The economy in the North depends largely on the exploitation of the rainforest
  • Little manufacturing or farming contributes to the economy.
  • Electronics Industry and Iron production starting to develop
primary industries
Primary Industries
  • Majority of exports depend on the products of the rainforest
  • Rubber, fruits, nuts, herbs, and timber comprise a large portion of the products in the North
  • Mining and fishing also contribute a small percentage to the economy
  • Very little agriculture is done in the North
  • Forests have been cleared for crops, but near constant rainfall has eroded the soil to where agriculture is near impossible


  • Amazon Rain Forest
    • 42% of Brazil (3.6 million sq km)
    • More species of plants, fish, and mammals than any other country
    • Destruction
    • Environmental Consciousness
    • Climate
  • Floodplain
    • Seasonal rainfall patterns
    • Flooded Forests
    • Forests grow no more than 20 m
  • Dry Land
    • Terra Firme
  • Aquatic Plants
  • Shaped by the Portuguese and Native Indians, African population, and settlers from Europe, the Middle East, and Asia
  • Accents, dialects, and slang vary regionally
  • Officially a Catholic country – 74% Roman Catholic
  • Popular food includes white rice and black beans with steak, chicken, or fish
  • Local markets sell embroideries, potteries, ceramics, wood-carvings, and dolls
  • Soccer
  • Brazilian Carnaval
  • Samba
    • most popular rhythm
    • mixture of Spanish bolero and African Music
  • Lambada
    • internationally popular
    • influenced by Caribbean rhythm
brazilian government
Brazilian Government
  • Federative Republic – national government has much greater power than local
  • Constitution established in 1988, establishing three branches of government
  • State and local governments have similar system, but much less power
political parties
Political Parties
  • 14 major political parties in Brazil
  • Brazilian Democratic Movement Party (PMDB) is Brazil’s largest political party
  • Liberal Front Party (PFL) is second largest party and holds center-right views
  • Parties often form alliances for elections
  • The Workers’ Party (PT) has found power in the last few years
  • President Lula is a founding member of the Workers’ Party, a labor party
national representation
National Representation
  • 3 representatives from each state in the Federal Senate
  • 7 states account for 65 of 513 seats in representative Chamber of Deputies
  • - 8 from six of the states
  • - 17 from largest state of Pará
  • Governors of each state hold most local powers and have little power to tax
north s influence on national politics
North’s Influence on National Politics
  • Elections are by popular vote, so North Brazilians have less impact than more populated regions
  • Peoples of the North are more rural and removed from the national political picture
  • Industries and economy drive political views of citizens
  • Evidenced by growth of Workers’ Party
super seaport stats
Super Seaport Stats
  • ¼ of the products traded by Brazil move through the port of Santos
  • The port is completely privatized, therefore it works in the best interest of its companies and the economy
  • The port is only getting larger with 24 areas already in use and another 27 on the way
  • Despite size, the seaport runs efficiently due to a meticulous operations center. In hopes of increasing efficiency, a tunnel is being built beneath the port linking the two sides.
  • 41 million tons of material move through the Port of Santos every year
  • 4 thousand ships pass through the port each year
  • The global area of the Port of Santos is 7,765,100 m2
  • 55% of Brazils GDP comes from the influence of the port has on surrounding cities such as Sao Paulo