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Digital_Marketing_Presentation

digital marketing

Anjali221
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Digital_Marketing_Presentation

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  1. Digital Marketing • Understanding the Online Marketing Landscape • Presented by: [Your Name]

  2. What is Digital Marketing? • Digital marketing refers to marketing efforts that use the internet or electronic devices. • It includes strategies like SEO, social media, email marketing, and more.

  3. Importance of Digital Marketing • • Cost-effective marketing strategy • • Global reach and targeting • • Measurable results and analytics • • Real-time customer engagement

  4. Types of Digital Marketing • • Search Engine Optimization (SEO) • • Search Engine Marketing (SEM) • • Social Media Marketing (SMM) • • Content Marketing • • Email Marketing • • Affiliate Marketing • • Influencer Marketing

  5. SEO vs SEM • • SEO: Organic traffic through optimization • • SEM: Paid advertising through platforms like Google Ads • • Comparison: SEO is long-term; SEM gives immediate results

  6. Popular Platforms • • Google • • Facebook • • Instagram • • YouTube • • LinkedIn • • WhatsApp

  7. Tools Used in Digital Marketing • • Google Analytics • • SEMrush • • Ahrefs • • Mailchimp • • Canva • • Hootsuite

  8. Career Opportunities • • Digital Marketing Manager • • SEO Specialist • • Content Creator • • Social Media Manager • • Email Marketing Expert

  9. Future of Digital Marketing • • AI and automation • • Voice search optimization • • Video content dominance • • Increased mobile usage

  10. Thank You • Contact Info: • Email: yourname@example.com • Phone: 123-456-7890 • Q&A

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