Totalkredit Mortgage Credit Visit from Ukraine 22 May 2006 Niels Tørslev The Totalkredit concept Totalkredit Background and concept Goals Results Strategy What motivates the financial institutions? Marketing strategy What are our activities in the marketing area? Totalkredit A/S
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Mortgage Credit Visit from Ukraine
22 May 2006
+ credit rating
All documentation is filed
with Totalkredit and loss
guarantee is established
Key words for a successful partnership:
…accomplished through continually providing the financial institutions with value-adding services, tools and training
To actively contribute to maintain the
financial institutions’ central position
in the homeowner segment
so that they can retain
existing customers and
attract new customers.
This is accomplished through focus on service,
individual communication and attention
gross new loans
in DKK bn 41 50 75 79 78 (+77%)
net new loans
in DKK bn 21 27 34 36 34 (+70%)
Growth 23% 24% 24% 20% 17.25%
Totalkredit’s business philosophy builds on the central role of the local home advisor!- and the utilisation of the home advisor’s local knowledge!
Distributional power has represented an increasingly important competitive factor
- and has been facilitated by liberalisation, decline in interest rates and increase in home prices
Results are not made by accident!
The most successful people are very often those who have practiced a lot!