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Tender for recruitment and public notice advertising. Briefing session for newspapers Wednesday 7 June. Programme Background – Colm Shannon, Deputy Director of Communications Procurement Strategy – Roy Bell, Deputy Director, Central Procurement Service Questions. Background.

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tender for recruitment and public notice advertising

Tender for recruitment and public notice advertising

Briefing session for newspapers

Wednesday 7 June

slide2

Programme

    • Background – Colm Shannon, Deputy Director of Communications
    • Procurement Strategy – Roy Bell, Deputy Director, Central Procurement Service
    • Questions
background
Background
  • Advertising Review
  • Changing market
  • Value for money
  • Added value
proposed arrangements
Proposed arrangements
  • One tender – two packages
    • Recruitment
    • Public Notices
  • Value – estimated at £3m
  • The contracted media supplier will treat all government advertising as one account, with discounts maximised and delivered uniformly across all departments
proposed arrangements continued
Proposed arrangements (continued)
  • Government questions the historical practice of charging Recruitment and Public Notice rates at a premium
  • Placement will be handled by a mixture of the DRD Graphics Unit and an advertising agency
  • Government will not pay additional costs for transmission of copy
proposed arrangements continued6
Proposed arrangements (continued)
  • Agency remuneration will be handled separately by government
  • Government will benefit from all discounts and rebates. There should be no other volume related rebates or discounts paid to any agency
  • Tenderers should provide their absolute net scc
proposed arrangements continued7
Proposed arrangements (continued)
  • Over the life of this framework other parts of the public sector may wish to be part of the contract
  • We retain the right to advertise in other publications or media
  • Quarterly management reports
price evaluation
Price evaluation
  • Price evaluation will be based on rates for individual Daily titles
  • Daily titles that wish to come together as a consortium will be considered
  • We cannot accept bids from a combination of Daily and Weekly or a combination of Daily and Sunday titles
price evaluation9
Price evaluation
  • However under added value additional readership delivered by a weekly title can be considered but at no extra charge
  • The same will apply to a Daily/Sunday combination
slide11

Procurement strategy

  • Overall objective
  • Development of a procurement strategy
  • Evaluation model
  • Audience delivery framework
  • Proposed timetable
slide12

Objective:

Undertake an open and transparent procurement process which minimises the costs of “recruitment and public notice advertisements” against set criteria, and equality requirements while promoting value added services.

slide13

Procurement strategy

  • Develop output based performance specifications
  • Two stage evaluation model
  • Stage one – track record/price/ added value
  • Stage two - audience delivery framework
slide14

Key outputs

  • Minimise costs
  • Promote value added services
  • Meet equality requirements
slide15

Evaluation model - stage one

% Weightings per criterion

slide16

Track record (Recruitment only)

(1 January to 30th April 2006 - Total single column centimetres)

  • Total advertisement space:
  • Recruitment
  • Professional, technical & administration

The tender with the highest total advertising space set period = max weighting score

slide17

Price performance

Single column centimetre rate

Audited circulation figures (ABC)

= cost per 1,000

(Lowest cost = maximum weighted score)

slide18

Value added services

  • Examples: -
    • Proposals to increase readership
    • Editorial support
    • Positioning
    • Web access
    • Colour premium offers
    • Access to other forms of media
    • Related promotions
    • Special supplements
slide19

Summary stage one evaluation

Category: Recruitment =

Track record + price performance + added value

=

100%

(Tenderers will be ranked in score order for this category)

slide20

Summary stage one evaluation

Category: Public notice =

Price performance + added value

=

100%

(Tenderers will be ranked in score order for this category)

slide21

Stage two - audience delivery framework

  • Criteria - % reach
          • Adults
          • Catholics
          • Protestants
          • Adults ABC1
          • Adults C2DE
          • Greater Belfast
          • Rest of NI

Based on Target Group Index (TGINI) 2006

slide22

Timetable

  • EU open procedure
  • Proposed timetable:
  • Tenders issued early July 2006
  • Tender return September 2006
  • Evaluation and contract award September/October 2006
slide23

Please e-mail any questions regarding the tender to:

gareth.bannon@ofmdfmni.gov.uk

Please note that answers to any submitted questions will be issued to all tenderers

This presentation and other documentation relating to the Review of Government Advertising is available online at:

www.ofmdfmni.gov.uk/advertising