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The Hope (And Hype) Of Social Media

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Nonprofit 2.0 The Hope (And Hype) Of Social Media ANDY GIESLER TECHSHOP SPRING 2010 “Social Media” New Web-Based Connecting Expressing Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.socialnomics.com Nonprofit 2.0 The Hope (And Hype) Of Social Media Ends Means

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Presentation Transcript
slide1
Nonprofit 2.0

The Hope (And Hype)

Of Social Media

ANDY GIESLER

TECHSHOP SPRING 2010

slide2
“Social Media”
  • New
  • Web-Based
  • Connecting
  • Expressing
slide4
Socialnomics

http://www.youtube.com/watch?v=sIFYPQjYhv8

http://www.socialnomics.com

slide5
Nonprofit 2.0

The Hope (And Hype)

Of Social Media

slide6
Ends

Means

Match

Method

(Why?)

(What?)

(Whether?)

(How?)

slide7
Ends

Means

Match

Method

slide15
Nonprofit Social Networking Survey

(March 2009)

  • 980 nonprofits (self-selected)
  • 94% social networking < 2 years
  • 94% Twitter < 1 year
  • 86% use social networking sites
slide18
Ends

Means

Match

Method

slide20
Ends

Means

The Terminology

The Hope

The Tools

Match

Method

slide25
Social

Media

slide26
Social

Media

slide27
Social

Media

Exercise: Categories

slide28
Categories
  • Social Networking
  • Blogging
  • Wikis
  • Podcasting (Audio/Video)
  • Photo Sharing
  • Video Sharing
  • Social Bookmarking
slide29
Web 2.0

Social Media

Social Networking

  • Social connections
  • Universal expression
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“We need to be heard.We need to connect.”

John Haydon, http://www.johnhaydon.com

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Nonprofit 2.0

The Hope (And Hype)

Of Social Media

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