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Nonprofit 2.0 The Hope (And Hype) Of Social Media ANDY GIESLER TECHSHOP SPRING 2010 “Social Media” New Web-Based Connecting Expressing Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.socialnomics.com Nonprofit 2.0 The Hope (And Hype) Of Social Media Ends Means

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Presentation Transcript
slide1

Nonprofit 2.0

The Hope (And Hype)

Of Social Media

ANDY GIESLER

TECHSHOP SPRING 2010

slide2

“Social Media”

  • New
  • Web-Based
  • Connecting
  • Expressing
slide4

Socialnomics

http://www.youtube.com/watch?v=sIFYPQjYhv8

http://www.socialnomics.com

slide5

Nonprofit 2.0

The Hope (And Hype)

Of Social Media

slide6

Ends

Means

Match

Method

(Why?)

(What?)

(Whether?)

(How?)

slide7

Ends

Means

Match

Method

slide15

Nonprofit Social Networking Survey

(March 2009)

  • 980 nonprofits (self-selected)
  • 94% social networking < 2 years
  • 94% Twitter < 1 year
  • 86% use social networking sites
slide18

Ends

Means

Match

Method

slide20

Ends

Means

The Terminology

The Hope

The Tools

Match

Method

slide25

Social

Media

slide26

Social

Media

slide27

Social

Media

Exercise: Categories

slide28

Categories

  • Social Networking
  • Blogging
  • Wikis
  • Podcasting (Audio/Video)
  • Photo Sharing
  • Video Sharing
  • Social Bookmarking
slide29

Web 2.0

Social Media

Social Networking

  • Social connections
  • Universal expression
slide31

“We need to be heard.We need to connect.”

John Haydon, http://www.johnhaydon.com

slide32

Nonprofit 2.0

The Hope (And Hype)

Of Social Media