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Mobiles becoming increasingly integral part of viewing experience Compared to World Cup in 2006 8% of fans are more likely to watch games on their mobiles 27% of fans are more likely to follow games on their mobiles 43% of fans will also use their mobiles while watching games

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mobiles becoming increasingly integral part of viewing experience
Mobiles becoming increasingly integral part of viewing experience
  • Compared to World Cup in 2006
    • 8% of fans are more likely to watch games on their mobiles
    • 27% of fans are more likely to follow games on their mobiles
  • 43% of fans will also use their mobiles while watching games
  • 9% of fans (increasing to 18% of 16-34 year olds with smart phones) have downloaded a World Cup App
  • 11% of fans expect to watch the 2014 World Cup on their mobiles (19% of 16 – 34 year olds)
majority of fans aged 16 34 will be using another device while watching
Majority of fans aged 16 – 34 will be using another device while watching

Whilst watching games on TV, will you also be using your mobile, laptop, desktop or other devices

Source: ESPN Sports Fans Panel

one in five fans 16 34 with smart phones download a world cup app
One in five fans 16 – 34 with smart phones download a world cup app

Have you downloaded any World Cup apps yet (base – all those with smart phones)

Source: ESPN Sports Fans Panel