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Mobiles becoming increasingly integral part of viewing experience - PowerPoint PPT Presentation

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Mobiles becoming increasingly integral part of viewing experience

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  1. Mobiles becoming increasingly integral part of viewing experience • Compared to World Cup in 2006 • 8% of fans are more likely to watch games on their mobiles • 27% of fans are more likely to follow games on their mobiles • 43% of fans will also use their mobiles while watching games • 9% of fans (increasing to 18% of 16-34 year olds with smart phones) have downloaded a World Cup App • 11% of fans expect to watch the 2014 World Cup on their mobiles (19% of 16 – 34 year olds)

  2. Majority of fans aged 16 – 34 will be using another device while watching Whilst watching games on TV, will you also be using your mobile, laptop, desktop or other devices Source: ESPN Sports Fans Panel

  3. One in five fans 16 – 34 with smart phones download a world cup app Have you downloaded any World Cup apps yet (base – all those with smart phones) Source: ESPN Sports Fans Panel