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The Job Search. presented by. The Pennsylvania State University. Learn How to Market Yourself Effectively. know your skills set goals for yourself identify and target employers -- research! develop effective tools (resume & cover letter) make the contacts follow up on leads.

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the job search

The Job Search

presented by

The Pennsylvania State University

learn how to market yourself effectively
Learn How to MarketYourself Effectively
  • know your skills
  • set goals for yourself
  • identify and target employers -- research!
  • develop effective tools (resume & cover letter)
  • make the contacts
  • follow up on leads
know yourself it s a jungle out there
Know Yourself:It’s a jungle out there!
  • Most important step in the process
  • Employers are most interested in what you have to offer
  • Assess your skills and abilities and communicate them effectively to prospective employers
  • Career Services can help!
set your sights your goals determine your direction
Set Your Sights:Your goals determine your direction!

Address the following:

  • career field(s)/industry(s) considered
  • preferred job functions
  • geography preference(s)
  • work environment(s) of choice
  • special needs/considerations
target employers it s quality over quantity of contacts
Target Employers:It’s quality over quantity of contacts!
  • talk to people
  • follow industry updates inthe media
  • the WWW to check out generalinfo and specific employers
  • career-related books and employer directories in both the Career Information Center (Boucke) and the University Library

the key is research

target tools as well resumes and cover letters that connect
Target Tools, as well:Resumes and cover letters that connect!
  • edit your resume and cover letterto fit the employer and the position
  • tailor language so that the reader(employer) sees the connectionbetween your skills and their needs
  • alter the order of appearance of skills to match the order of skills listed in position descriptions
  • HIT THE BULLSEYE -- Make the Connection!
make the contacts a multiple methods approach is best


targeted mailings

on-campus recruiting

classified ads

resume referrals

in-person visits

employment agencies

Make the Contacts:A multiple-methods approach is best!
follow up you never know where a contact will lead you
try to send follow-upcorrespondence within48 hours of contact

have drafts ready beforeyou make calls/contacts

“thank you” -- two littlewords that can mean so much

remember -- this is the beginning of your professional network

Follow Up:You never know where a contact will lead you!


4th floor Boucke 865-2377