Achieving Culture Change David Knott and Stephen Muers 22 nd June 2007. What is culture change?. 1. Seeking to change specific attitudes at a society-wide level. 2. Seeking to influence underlying attitudes on a cluster of values at a society-wide level. Whole society. Target level.
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1. Seeking to change specific attitudes at a society-wide level
2. Seeking to influence underlying attitudes on a cluster of values at a society-wide level
3. Seeking to change specific attitudes at a sub-group level
4. Seeking to influence underlying attitudes on a cluster of values at a sub-group level
Focus of policy intervention
‘Britishness’, community cohesion
Congestion charge/ air duty
Relative degree of targeting
Council stock transfer 1980s
School leaving age
Relative focus of policy intervention
3. Determine suitability of different levers - what does and doesn’t work?
1. Identify and segment the range of groups and profiles
2. Assess what is driving attitudes and behaviour in the area
Clarify objective and rationale for intervening
Establish how progress will be monitored and roll out managed
Example: those aged 16-19 Not in Education, Employment or Training (NEET)
For example through responses to attitudinal surveys: