Chapter 3. CREATIVE DECISION MAKING AND RESEARCH. Describe the role of research in business decision making. Present a creative and analytical decision-making process. Discuss the importance of writing actionable research questions. Suggest techniques for being more creative.
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Evaluation & Choice
Business decision-making = selecting
from among alternative courses of
action – each likely to have a
1. Opportunity = a situation where a
potentially advantageous outcome
2. Crisis management = a decision-
making situation that occurs with
little notice and has great potential
for negative implications.
Developing better vision.
Thus, their decision making lacks creativity too. So, tips for adding creativity . . . .
How can food be cooked?
What do people eat for breakfast?
Identify possible new breakfast foods.
. . . characteristics used to judge the merits
of alternatives. Good alternatives generally
have high levels of some or all of the