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Google Ads VS Meta Ads
Google Ads People search with intent ("I need this now") Meta Ads People scroll and discover ("This looks interesting")
Google Ads Best for demand capture (existing needs) Meta Ads Best for demand creation (new interests)
Google Ads Strong in B2B, high-ticket services, e-commerce intent Meta Ads Strong in B2C, lifestyle, fashion, community-driven brands
Google Ads Cost per click (CPC) can be high but ROI is strong if targeted right Meta Ads Cost per impression (CPM) is cheaper but needs creative hooks to convert
Google Ads Works best with visuals, reels, stories + retargeting Meta Ads Works best with visuals, reels, stories + retargeting
Google Ads Data-rich, intent-focused, measurable ROI Meta Ads Emotion-rich, brand-building, viral potential
Google Ads ? ? ? High-intent buyers B2B & services E-commerce searches Meta Ads ? ? ? Lifestyle & D2C Brand awareness Impulse buys
Google Ads converts intent. Meta Ads creates demand. It’s not about choosing one. ? The smartest marketers use both together to win. ?
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