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WORLD PASTA DAY 2008 IPO PASTA FOR ALL BROCHURE IPO 2008 PROMOTION PLAN PRESENTED BY SARA BAER-SINNOTT OLDWAYS PRESERVATION TRUST PASTA FOR ALL For Taste, For Health, For Convenience A Brochure for INTERNATIONAL PASTA ORGANIZATION Prepared by OLDWAYS PRESERVATION TRUST Supported by

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world pasta day 2008

WORLD PASTA DAY 2008

IPO PASTA FOR ALL BROCHURE

IPO 2008 PROMOTION PLAN

PRESENTED BY

SARA BAER-SINNOTT

OLDWAYS PRESERVATION TRUST

pasta for all for taste for health for convenience

PASTA FOR ALLFor Taste, For Health, For Convenience

A Brochure for

INTERNATIONAL PASTA ORGANIZATION

Prepared by

OLDWAYS PRESERVATION TRUST

Supported by

US WHEAT ASSOCIATES

ipo promotion 2008 a menu of ideas

IPO PROMOTION 2008A Menu of Ideas

Presented to

INTERNATIONAL PASTA ORGANIZATION

BY

OLDWAYS PRESERVATION TRUST

summary of ideas

SUMMARY OF IDEAS

Distribution of the new IPO brochure –

“PASTA FOR ALL”

Globalization of World Pasta Day

summary of ideas16

SUMMARY OF IDEAS

3. Children’s Cooking and Nutrition Program:

“PASTA AND CHILDREN AROUND THE WORLD”

4. IPO Nutrition Science Forums

distribution of new ipo brochure pasta for all

DISTRIBUTION OF NEWIPO BROCHURE – Pasta for All

Each IPO member country will invite/urge opinion leaders and consumers to download the new PASTA FOR ALL brochure at www.IPO.org (or member country website) .

Widespread points of distribution are important because programs to teach families and children about healthy and enjoyable eating and drinking are most successful if all players in a community are involved.

distribution of new ipo brochure pasta for all18

DISTRIBUTION OF NEWIPO BROCHURE – Pasta for All

POSSIBLE DISTRIBUTION POINTS:

On-package information

Media blitz in IPO member countries

Grocery store/food market information centers

Physicians’ and dietitians’ offices (make brochures available, or inform clients about online brochures)

Schools, churches, hospitals, clinics, day care centers.

globalize world pasta day

GLOBALIZE WORLD PASTA DAY

Create plans to celebrate World Pasta Day annually in each member country to create excitement.

Member country associations will execute the plan in their home country.

Oldways will collaborate with IPO to persuade international organizations (such as the EU and the World Health Organization and the Pan American Health Organization) to celebrate World Pasta Day annually in countries around the world.

globalize world pasta day20

GLOBALIZE WORLD PASTA DAY

Oldways will also create a World Pasta Day media plan to be executed in member countries.

Oldways will also collaborate with current IPO Scientific Advisory Board members to promote World Pasta Day in member countries.

Oldways will recruit additional Board members and other opinion leaders in this campaign to celebrate World Pasta Day annually in countries around the world.

slide21

CHILDREN’S COOKING AND NUTRITION PROGRAMWITH PASTA AS THE CENTERPIECEPasta and Children Around the World

CHILDREN ARE OUR FUTURE – PROPOSE TO:

Develop a pasta-specific cooking and nutrition program for children, modeled after Oldways current “HIGH FIVE!” program.

Pasta and Children Around the World will use pasta as the foundation for the curriculum, replacing the “HIGH FIVE!” focus on flatbreads.

slide22

CHILDREN’S COOKING AND NUTRITION PROGRAMWITH PASTA AS THE CENTERPIECEPasta and Children Around the World

CONTEXT – “HIGH FIVE!”

Children learn about the history, culture, cuisine, ingredients of particular countries and regions and then learn to make the flatbread and accompaniments of that country. For example: Vietnam (rice paper wraps); India (chapatti and dal); Norway (lefse); Eastern Mediterranean (pita and chickpea salad); China (Szechuan bread); Mexico (tortillas and salsa); Mediterranean (bruschetta and paximadia).

slide24

High Five!™

A Children’s Nutrition and Cooking Program

FOOD, FUN, FARMS, FAMILY, and FACTS

Oldways Preservation & Exchange Trust

Table of Contents

Preface

Lesson 1 –– Vietnam 1.1

Rice Paper Roll-ups with Vietnamese Dipping Sauce

Lesson 2 –– India 2.1

Chapattis with Dal Fry, Plain Yogurth and Sultana Chutney

Lesson 3 –– Scandinavia 3.1

Lefse –– Norwegian Wrapping Bread with Cheese, Jam and Butter

Lesson 4 –– Eastern Mediterranean 4.1

Stovetop Pita with Chickpea Salad and Fattoush

Lesson 5 –– China 5.1

Sichuan Coiled and Flavored Breads with Peanut Sauce

Lesson 6 –– Italy, Greece, and Spain 6.1

Bruschetta, Pa Amb Tomaquet, and Paximadia

Lesson 7 –– Mexico 7.1

Soft Tacos of Black Beans and Salsa

Lesson 8 –– Local Option 8.1

Chef’s/Instructor’s Choice

Acknowledgements 8

Environmental Handout 9

Resources 10

slide25

CHILDREN’S COOKING AND NUTRITION PROGRAMWITH PASTA AS THE CENTERPIECEPasta and Children Around the World

Pasta and Children Around the World will be offered to teachers and parents . This program is easy to understand, lots of fun, and embraced by teachers and schools.

Pasta and Children Around the World will focus on pasta meals from around the world.

IPO member countries will submit a national pasta dish that is loved by its children and families, and is simple to prepare.

slide26

CHILDREN’S COOKING AND NUTRITION PROGRAMWITH PASTA AS THE CENTERPIECEPasta and Children Around the World

Each lesson (or chapter) will focus on a particular member country (history, culture, ingredients, background information), and also a Healthy Pasta Meal recipe and cooking lesson.

Additional elements of Pasta and Children Around the World: history and other information about pasta, and general pasta nutrition information that is “child-friendly.”

ipo nutrition science forums

IPO Nutrition Science Forums

GOAL:

To update the Scientific Consensus Statement, based on newly published studies that reinforce it.

TWO OPTIONS:

Two-day scientific meeting (no media or other opinion leaders).

Two- or three-day Scientific and Media Conference, similar to the 2004 Rome Conference.

ipo nutrition science forums28

IPO Nutrition Science Forums

OPTION 1: Scientists only

Assemble a group of leading scientists for a 2-day scientific meeting.

Possibly hold the meeting at the time of World Pasta Day 2008.

Result: Updated Scientific Consensus Statement.

ipo nutrition science forums29

IPO Nutrition Science Forums

OPTION 1: Scientists only

New Consensus Statement will be distributed to different sectors (media, government, academia, industry) using appropriate media.

Consider special supplement in major Scientific Journal.

ipo nutrition science forums30

IPO Nutrition Science Forums

OPTION 2: International Scientific/Media Conference

Assemble a group of leading scientists, journalists, chefs, and industry for a 2- or 3-day conference, similar to the 2004 Rome Conference.

Hold the meeting at the time of World Pasta Day 2008, or on the five-year anniversary of the Rome Conference (February 2009).

ipo nutrition science forums31

IPO Nutrition Science Forums

OPTION 2: International Scientific/Media Conference

Results: Updated Scientific Consensus Statement and world-wide media attention and coverage.

This new Consensus Statement will be distributed to different sectors (media, government, academia, industry) via appropriate media.

Consider special supplement in major Scientific Journal.

scientific consensus offers strong base for new ipo promotion

SCIENTIFIC CONSENSUS OFFERS STRONG BASE FOR NEW IPO PROMOTION

Use the new Scientific Consensus Statement as the foundation for submissions to the US Dietary Guidelines committee, and other IPO government Dietary Guideline agencies.

Use the messages of the new Scientific Consensus Statement (including health, taste and convenience, among others) to motivate consumers to eat more healthy pasta meals.

scientific consensus offers strong base for new ipo promotion33

SCIENTIFIC CONSENSUS OFFERS STRONG BASE FOR NEW IPO PROMOTION

Develop new program to focus on specific health problems (i.e., diabetes) and pasta’s role in improving these health problems.

Develop education programs for dietitians, for doctors, for nurses and other health professionals.

slide35
PASTA FOR ALL!

PASTA PER TUTTI! PASTA PARA TODOS!

Science: Pasta for health

Gastronomy: Pasta for taste

Families: Pasta for convenience