What is the evolution of the mobile companion ? - PowerPoint PPT Presentation

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What is the evolution of the mobile companion ?

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  1. Welcome What is the evolution of the mobile companion ? Yves Verfaillie Group Market Manager Proximus – Belgacom Mobile

  2. Agenda • History and Evolution • The Mobile companion today • And Tomorrow • Conclusion • Backup

  3. Today’s Mobile Reality is changing • We are over 2 billion mobile phone users worldwide • Historically communication devices • Mobile phones are no longer “phones” • Multi-media devices • Capture and consume • Entertainment, information services • E-mail, Business Applications • Digitalisation, Miniaturisation, Mobility, Connectivity, Communities • By 2010 there will be 3Bn users of ‘mobile devices’ and 3Bn TV viewers • People are spending more time with new media

  4. The Mobile Device (Handset) • The Mobile Companion of Today • Probably, the most talked about consumer product ever • The Mobile Phone is still the device of choice: • Physical proximity • Emotional attachment • Fashion • Identity • Introduces New Family/Social/Business/Legal Challenges (e.g. children relations, etiquette, school policy, driving & mobile, … etc)

  5. Agenda • History and Evolution • The Mobile companion today • And Tomorrow • Conclusion • Backup

  6. Technology path for Mobile Networks 1970/1980’s 1990’s 2001 2004/2005

  7. GSM evolution towards WCDMA (3G)

  8. Mobile Phone Generations • The Increase in available data rates was the main driver in the Mobile Phone evolution from 2G over 2,5 G to 3G.

  9. Evolution in Mobile Handsets Circuit voice Narrowband Packet Data Wideband • 2G • Voice • E-mail • Text only internet Data Transmission Speed - kbps • 2,5G • Text, Graphics • Fax & internet • Low quality video • Limited Streaming media • 3G • Video mail & conferencing • Streaming audio & video • Interactive content, games • Location based services • Full internet access • Enterprise DB access • Global roaming • Multi-mode / band / networking

  10. Agenda • History and Evolution • The Mobile companion today • And Tomorrow • Conclusion • Backup

  11. Mobile computing and wireless communication just a few years ago ?

  12. Trends in the Mobile Business environment • Fixed Mobile Convergence • Coming together & integration of IT & Telecom • Push services (mail for today) • SME & Blue Collar Workers are more and more active in the Mobile Business Space • GPS gets integrated into devices • Corporate seeking for “tailored solutions” adapted to their business needs (+ E2E Quality demands) • Modularity of the solutions/devices

  13. One look at Device characteristics • Size and weight • Memory • Processors type and speed • Screen • Size and colour • Indoor/Outdoor • OS • Software support • Expansion capabilities • Built-in functionality

  14. Another look to Device characteristics • Notebook/Laptop • Tablet PC • Handheld PC • High-end SmartPhone • Palm sized PDA • Low-end SmartPhone • Web Phones • SMS capable phones • Two way pagers and SPOT

  15. Business Devices grouping by usage Very Low < €80 “Just Voice” Functional Application Business Solution Enablers Basic Voice and SMS • Small screen • No GPRS/UMTS • No Camera • Long period of time available in portfolio • Small Colour Screen • No UMTS • No camera • “CLASSIC” look & feel • Qualitative • A & B brand • GPRS/UMTS • No MP3 • Usually no camera • PIM incl. PC synchronisation • “Business like” look & feel • GPRS/UMTS • Bluetooth • Advanced PIM • Pocket PC / RIM/ Symbian OS • Large screen • Could be “data only” devices Features Customer needs addressed • Voice & SMS • CHEAP Device • Voice & SMS • Handsfree Voice • QUALITATIVE Device • Voice & SMS • Basic PIM (consulting) • Internet (content) access • Voice & SMS • Push/Pull email • Advanced PIM • Internet access • OR • Data transmission only Example Nokia 6021 Qtek 9090 VMCC card Siemens A57 Nokia 6100

  16. Today • Users expect services to be available everywhere Urban Indoor Suburban Stations Airports Rural Tunnels • The radio networks must supply solutions for all applications … and so must the mobile devices

  17. What does this mean ? • More & more functionalities integrated into a single terminal

  18. An evolved General User Experience Standard Application Flows(e.g. Contacts, Messaging) Embedded Links & Service Access Soft Key Paradigm General Screen Layout Low Level Menu Structure Home Screen

  19. BlackBerry 7100v BlackBerry 7230 SE P910i Qtek 9090 Nokia 6630 Umts E.g. of an evolved General User Experience Personal productivity Applications Business devices customization Push E-mail • Always on control (it’s still your phone but with “email that finds you”, your diary and your contacts) • All in one device • Wide range of appealing business devicesOne box solution (reliable/pre-configured/easy to use) • Personal Business productivity Applications

  20. What a 3G device brings to Business Customers • Richer communication • Video calling from field to desktop / conference rooms • Mobile conferencing / white-boarding (voice/data/video) • Mobile Intranets / Extranets • More effective interaction with information • Higher speed Internet / Intranet access • Emails and attachments downloaded in good time • High-bandwidth field applications • Better business performance • Simplified business processes • More productive workforce

  21. Agenda • History and Evolution • The Mobile companion today • And Tomorrow • Conclusion • Backup

  22. Enterprise Home AAA Server WLAN Gateway, HA, FA Corporate LAN Ethernet VPN Firewall 802.11 Access Points IP Backbone/ Internet GSM/UMTSWSP CDMA WSP PDSN/FA/HA/Firewall GGSN/FA/HA/ Firewall WLAN Gateway & FA Public WLAN SGSN PCF Ethernet MSC/RNC BSC BS CGF BS BS BS 802.11 Access Points Multi-mode terminal w/MobileIP client & IPSec Client Future of Mobility ? • Current mobility is based on single wireless technologies. • Future will allow automatic configuration for seamless roaming amongst various wireless technologies…and, hence, greater coverage (ubiquitous). Architecture of Seamless Enterprise Connectivity Source: CSC NTIS Mobile devices can connect to office networks anytime from anywhere….

  23. What HSDPA will bring to Business Customers & devices • INTERNET ON THE MOVE • A real route to Business Users • PC Cards & PDAs that perform close to fixed experience • Seamless wireless access to business information on the move: • E-mails with large attachments • Database downloads • High graphic content materials • Real-time video images that enhance the quality of conversation or understanding • Parallel voice, data and video services • Enhanced voice based business

  24. Agenda • History and Evolution • The Mobile companion today • And Tomorrow • Conclusion • Backup

  25. The End-Users demands of tomorrow .. will teach us the way forward

  26. Backup

  27. The Mobile Companion of Today:The Mobile Device (Handset) • Probably, the most talked about consumer product ever • The Mobile Phone is still the device of choice: • Physical proximity: users are getting closer & closer to their mobiles, at all times (75% keeps his mobile on & within reach, and this > 16 hours a day) • Emotional attachment: many can’t leave home without it (like for the wallet & keys). Its theft/loss is described as akin to “bereavement” & causes panic and disruption to a user’s daily life • Fashion: important daily accessory, and even a fashion statement (tends towards Status) • Identity: creating/maintaining identity (e.g. through wallpaper/ringtones, messages). Mobiles are reflections of their users. • Introduces New Family/Social/Legal Challenges (e.g. children relations, etiquette, school policy, driving & mobile, … etc)

  28. Evolution of the Mobile Devices (1) • First Generation (1G) • Analog • 1970s – 1980s • First terminals without wires; very big size • Modulation technology close to FM radio • Access FDMA: AMPS, NMT, TACS • Good basic service - Voice only

  29. Evolution of the Mobile Devices (2) • Second Generation (2G) (1990’s) • Digital • More services than 1G (Voice, Data, SMS) • Less vulnerable to physical influences and disturbances • TDMA (GSM, PDC, DAMPS) • CDMA (IS-95) • 2G systems brought mobile telephony to mass market • Data-Enhanced 2nd Generation (2,5G) (2000s) • Wireless Access Protocol (WAP) • General Packet Radio Service (GPRS): 171 Kb/s (Max) • Enhanced Data GSM Evolution (EDGE): 384 Kb/s (Max)

  30. Mobile Evolution: 3 G • 3G introduces value beyond basic telephony • 3G Challenge • Merge mobile telephony coverage with internet and multimedia applications • Flexible multimedia management • Internet Access (provide mobile internet) • Flexible services • Cost-effective packet access for best effort services • 3G Goals • Multi-rate (2Mbps indoor; 384 kbps pedestrian; 144 kbps mobile • Multi-service (Mobile Internet; Multimedia; Packet & Circuit Switched Services) • High-Spectrum Efficiency (efficient utilization of the frequency spectrum)

  31. Very high bit rate (> 30 Mbps) • multimedia enhancements Capability Enhancements • Greatly enhanced data service • Narrowband & wideband multimedia service • Higher spectrum for wideband applications • Macro, micro & pico cells • Digital voice, messaging & data • Fixed wireless loop, wireless LAN • Digital cellular & PCS • Macro, micro & pico cells 4G • Mobile telephone • Analog cellular • Macro cells 3G 2G 1G 1980 1990 2000 2010 2020

  32. Nokia Citaat • The 1990’s was about voice going mobile. • This decade is about life going mobile” • Einstein • I never think about the future; it comes soon enough.