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Welcome What is the evolution of the mobile companion ? Yves Verfaillie Group Market Manager Proximus – Belgacom Mobile Agenda History and Evolution The Mobile companion today And Tomorrow Conclusion Backup Today’s Mobile Reality is changing

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what is the evolution of the mobile companion

Welcome

What is the evolution of the mobile companion ?

Yves Verfaillie

Group Market Manager

Proximus – Belgacom Mobile

agenda
Agenda
  • History and Evolution
  • The Mobile companion today
  • And Tomorrow
  • Conclusion
  • Backup
today s mobile reality is changing
Today’s Mobile Reality is changing
  • We are over 2 billion mobile phone users worldwide
    • Historically communication devices
  • Mobile phones are no longer “phones”
    • Multi-media devices
    • Capture and consume
    • Entertainment, information services
    • E-mail, Business Applications
  • Digitalisation, Miniaturisation, Mobility, Connectivity, Communities
  • By 2010 there will be 3Bn users of ‘mobile devices’ and 3Bn TV viewers
  • People are spending more time with new media
the mobile device handset
The Mobile Device (Handset)
  • The Mobile Companion of Today
  • Probably, the most talked about consumer product ever
  • The Mobile Phone is still the device of choice:
    • Physical proximity
    • Emotional attachment
    • Fashion
    • Identity
  • Introduces New Family/Social/Business/Legal Challenges (e.g. children relations, etiquette, school policy, driving & mobile, … etc)
agenda5
Agenda
  • History and Evolution
  • The Mobile companion today
  • And Tomorrow
  • Conclusion
  • Backup
technology path for mobile networks
Technology path for Mobile Networks

1970/1980’s

1990’s

2001

2004/2005

mobile phone generations
Mobile Phone Generations
  • The Increase in available data rates was the main driver in the Mobile Phone evolution from 2G over 2,5 G to 3G.
evolution in mobile handsets
Evolution in Mobile Handsets

Circuit voice

Narrowband

Packet Data

Wideband

  • 2G
    • Voice
    • E-mail
    • Text only internet

Data Transmission Speed - kbps

  • 2,5G
    • Text, Graphics
    • Fax & internet
    • Low quality video
    • Limited Streaming media
  • 3G
    • Video mail & conferencing
    • Streaming audio & video
    • Interactive content, games
    • Location based services
    • Full internet access
    • Enterprise DB access
    • Global roaming
    • Multi-mode / band / networking
agenda10
Agenda
  • History and Evolution
  • The Mobile companion today
  • And Tomorrow
  • Conclusion
  • Backup
slide12

Trends in the Mobile Business environment

  • Fixed Mobile Convergence
  • Coming together & integration of IT & Telecom
  • Push services (mail for today)
  • SME & Blue Collar Workers are more and more active in the Mobile Business Space
  • GPS gets integrated into devices
  • Corporate seeking for “tailored solutions” adapted to their business needs (+ E2E Quality demands)
  • Modularity of the solutions/devices
one look at device characteristics
One look at Device characteristics
  • Size and weight
  • Memory
  • Processors type and speed
  • Screen
    • Size and colour
    • Indoor/Outdoor
  • OS
  • Software support
  • Expansion capabilities
  • Built-in functionality
another look to device characteristics
Another look to Device characteristics
  • Notebook/Laptop
  • Tablet PC
  • Handheld PC
  • High-end SmartPhone
  • Palm sized PDA
  • Low-end SmartPhone
  • Web Phones
  • SMS capable phones
  • Two way pagers and SPOT
business devices grouping by usage
Business Devices grouping by usage

Very Low < €80

“Just Voice”

Functional

Application

Business Solution Enablers

Basic Voice and SMS

  • Small screen
  • No GPRS/UMTS
  • No Camera
  • Long period of time available in portfolio
  • Small Colour Screen
  • No UMTS
  • No camera
  • “CLASSIC” look & feel
  • Qualitative
  • A & B brand
  • GPRS/UMTS
  • No MP3
  • Usually no camera
  • PIM incl. PC synchronisation
  • “Business like” look & feel
  • GPRS/UMTS
  • Bluetooth
  • Advanced PIM
  • Pocket PC / RIM/ Symbian OS
  • Large screen
  • Could be “data only” devices

Features

Customer needs addressed

  • Voice & SMS
  • CHEAP Device
  • Voice & SMS
  • Handsfree Voice
  • QUALITATIVE Device
  • Voice & SMS
  • Basic PIM (consulting)
  • Internet (content) access
  • Voice & SMS
  • Push/Pull email
  • Advanced PIM
  • Internet access
  • OR
  • Data transmission only

Example

Nokia

6021

Qtek

9090

VMCC card

Siemens

A57

Nokia

6100

today
Today
  • Users expect services to be available everywhere

Urban

Indoor

Suburban

Stations

Airports

Rural

Tunnels

  • The radio networks must supply solutions for all applications … and so must the mobile devices
what does this mean
What does this mean ?
  • More & more functionalities integrated into a single terminal
an evolved general user experience
An evolved General User Experience

Standard Application Flows(e.g. Contacts, Messaging)

Embedded Links & Service Access

Soft Key Paradigm

General Screen Layout

Low Level Menu Structure

Home Screen

e g of an evolved general user experience

BlackBerry 7100v

BlackBerry 7230

SE P910i

Qtek 9090

Nokia 6630 Umts

E.g. of an evolved General User Experience

Personal productivity

Applications

Business devices

customization

Push E-mail

  • Always on control (it’s still your phone but with “email that finds you”, your diary and your contacts)
  • All in one device
  • Wide range of appealing business devicesOne box solution (reliable/pre-configured/easy to use)
  • Personal Business productivity Applications
what a 3g device brings to business customers
What a 3G device brings to Business Customers
  • Richer communication
    • Video calling from field to desktop / conference rooms
    • Mobile conferencing / white-boarding (voice/data/video)
    • Mobile Intranets / Extranets
  • More effective interaction with information
    • Higher speed Internet / Intranet access
    • Emails and attachments downloaded in good time
    • High-bandwidth field applications
  • Better business performance
    • Simplified business processes
    • More productive workforce
agenda21
Agenda
  • History and Evolution
  • The Mobile companion today
  • And Tomorrow
  • Conclusion
  • Backup
future of mobility

Enterprise

Home AAA Server

WLAN

Gateway,

HA, FA

Corporate LAN

Ethernet

VPN

Firewall

802.11 Access Points

IP Backbone/

Internet

GSM/UMTSWSP

CDMA WSP

PDSN/FA/HA/Firewall

GGSN/FA/HA/

Firewall

WLAN

Gateway

& FA

Public

WLAN

SGSN

PCF

Ethernet

MSC/RNC

BSC

BS

CGF

BS

BS

BS

802.11 Access Points

Multi-mode terminal

w/MobileIP client

& IPSec Client

Future of Mobility ?
  • Current mobility is based on single wireless technologies.
  • Future will allow automatic configuration for seamless roaming amongst various wireless technologies…and, hence, greater coverage (ubiquitous).

Architecture of Seamless Enterprise Connectivity

Source: CSC NTIS

Mobile devices can connect to office networks anytime from anywhere….

what hsdpa will bring to business customers devices
What HSDPA will bring to Business Customers & devices
  • INTERNET ON THE MOVE
  • A real route to Business Users
  • PC Cards & PDAs that perform close to fixed experience
  • Seamless wireless access to business information on the move:
    • E-mails with large attachments
    • Database downloads
    • High graphic content materials
    • Real-time video images that enhance the quality of conversation or understanding
  • Parallel voice, data and video services
  • Enhanced voice based business
agenda24
Agenda
  • History and Evolution
  • The Mobile companion today
  • And Tomorrow
  • Conclusion
  • Backup
the end users demands of tomorrow
The End-Users demands of tomorrow

.. will teach us the way forward

the mobile companion of today the mobile device handset
The Mobile Companion of Today:The Mobile Device (Handset)
  • Probably, the most talked about consumer product ever
  • The Mobile Phone is still the device of choice:
    • Physical proximity: users are getting closer & closer to their mobiles, at all times (75% keeps his mobile on & within reach, and this > 16 hours a day)
    • Emotional attachment: many can’t leave home without it (like for the wallet & keys). Its theft/loss is described as akin to “bereavement” & causes panic and disruption to a user’s daily life
    • Fashion: important daily accessory, and even a fashion statement (tends towards Status)
    • Identity: creating/maintaining identity (e.g. through wallpaper/ringtones, messages). Mobiles are reflections of their users.
  • Introduces New Family/Social/Legal Challenges (e.g. children relations, etiquette, school policy, driving & mobile, … etc)
evolution of the mobile devices 1
Evolution of the Mobile Devices (1)
  • First Generation (1G)
    • Analog
    • 1970s – 1980s
    • First terminals without wires; very big size
    • Modulation technology close to FM radio
    • Access FDMA: AMPS, NMT, TACS
    • Good basic service - Voice only
evolution of the mobile devices 2
Evolution of the Mobile Devices (2)
  • Second Generation (2G) (1990’s)
    • Digital
    • More services than 1G (Voice, Data, SMS)
    • Less vulnerable to physical influences and disturbances
    • TDMA (GSM, PDC, DAMPS)
    • CDMA (IS-95)
  • 2G systems brought mobile telephony to mass market
  • Data-Enhanced 2nd Generation (2,5G) (2000s)
    • Wireless Access Protocol (WAP)
    • General Packet Radio Service (GPRS): 171 Kb/s (Max)
    • Enhanced Data GSM Evolution (EDGE): 384 Kb/s (Max)
mobile evolution 3 g
Mobile Evolution: 3 G
  • 3G introduces value beyond basic telephony
  • 3G Challenge
    • Merge mobile telephony coverage with internet and multimedia applications
      • Flexible multimedia management
      • Internet Access (provide mobile internet)
      • Flexible services
      • Cost-effective packet access for best effort services
  • 3G Goals
    • Multi-rate (2Mbps indoor; 384 kbps pedestrian; 144 kbps mobile
    • Multi-service (Mobile Internet; Multimedia; Packet & Circuit Switched Services)
    • High-Spectrum Efficiency (efficient utilization of the frequency spectrum)
slide31

Very high bit rate (> 30 Mbps)

  • multimedia enhancements

Capability

Enhancements

  • Greatly enhanced data service
  • Narrowband & wideband multimedia service
  • Higher spectrum for wideband applications
  • Macro, micro & pico cells
  • Digital voice, messaging & data
  • Fixed wireless loop, wireless LAN
  • Digital cellular & PCS
  • Macro, micro & pico cells

4G

  • Mobile telephone
  • Analog cellular
  • Macro cells

3G

2G

1G

1980

1990

2000

2010

2020

nokia citaat
Nokia Citaat
  • The 1990’s was about voice going mobile.
  • This decade is about life going mobile”
  • Einstein
    • I never think about the future; it comes soon enough.