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Social Serendipity Instigating and Mapping Interaction Prof. Alex Pentland MIT Media Lab. MIT Media Lab. Introduction Systems & Bluetooth . Social Software Systems: Friendster, Tacit, Orkut, Linkedin Beyond Classic Knowledge Management & CRM Dating: Largest Legal Online Service

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Social Serendipity Instigating and Mapping Interaction Prof. Alex Pentland MIT Media Lab


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    1. Social Serendipity Instigating and Mapping Interaction Prof. Alex Pentland MIT Media Lab MIT Media Lab

    2. Introduction Systems & Bluetooth • Social Software Systems: • Friendster, Tacit, Orkut, Linkedin • Beyond Classic Knowledge Management & CRM • Dating: Largest Legal Online Service • Mobile Phones and Bluetooth • Over 500M mobile phones sold in 2003 • Bluetooth product shipments are over one million units per week

    3. Phones and Face-to-Face • Harnessing the Full Phone’s Full Potential • Focus on communication at a distance • But should be a Catalyst for Introductions • Why I want this service • Connect with old friends on the T • Meet people in the lab who can help me out

    4. BlueAware : Proximity Logs • Proximity Log • Sits in the background • Details • Starts on boot • Logs other BT devices in a user’s local area • Applications • Match Making Applications • Social Network Mapping • Epidemiology & Health Monitoring

    5. Serendipity: Instigating Interactions • Making Social Software Social • Situated Interaction Cueing • Conferences, Airports, Bars, Water Coolers, Public Transportation, … • Matching • Rich Web Content • Existing Friends-of-Friends Networks SMS / MMS Gateway Profile Matching

    6. Complex Social Systems

    7. Relationship Inference