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“Making A Move”. The 2008 campaign for SCCAR® Goal: increase home sales in St. Charles County Raise public awareness Local conditions Long term value of homeownership. NATIONALLY- 2007 Home prices decreased about 1.4% Single family home sales were down about 12.8%

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making a move
“Making A Move”

The 2008 campaign for SCCAR®

  • Goal: increase home sales in St. Charles County
    • Raise public awareness
      • Local conditions
      • Long term value of homeownership
what makes st charles different
NATIONALLY- 2007

Home prices decreased about 1.4%

Single family home sales were down about 12.8%

New homes sales were down 26.4%

ST. CHARLES COUNTY- 2007

Homes prices actually increased about .1%

Single family home sales were down about 9.3%

New homes sales were down about 8.3%

What makes St. Charles different?
what makes st charles different4
What makes St. Charles different?
  • From 2004-2006, the St. Charles County area experienced record breaking real estate sales activity
  • The last “normal market” was in ’02-’03
  • Since then
    • Home sales have increased 1,109 units
    • The average sale price has increased $54,825
what makes st charles different5
What makes St. Charles different?

*images courtesy of the Economic Development Center of St. Charles County

real facts about real estate
Real Facts about Real Estate
  • Value
    • The average return on a 5% down payment over 10 years is 3-5x greater than stock market returns
    • If you bought a house five years ago, it would be worth 49% more today
    • Over the past 30 years, home values have risen 6%+ annually
  • Smart Investing
    • 9 out of 10 consumers consider home ownership a sound financial decision
    • On average, the value of a home doubles every 10 years
real facts about real estate7
Real Facts about Real Estate

Did you know?

  • 60% of the average homeowner’s wealth comes from their home’s equity
  • Real estate has delivered the most consistent positive return over any investment in the last 40 years
  • The average homeowner’s worth is nearly 46x that of a renter’s
2008 the right time for real estate
2008: The right time for real estate.
  • Besides local conditions and the long term value of real estate as an investment…

What makes now a great time to buy?

    • Prices have moderated
    • Interest rates are approaching 40-year lows
    • The number of homes for sale is greater than it has been in 15 years
    • The chance won’t last, better act fast!
getting involved
Getting Involved

How to start making a move

  • Spread the word: 2008 is the right time for real estate!
  • Word of Mouth
    • Friends, family, neighbors, co-workers, etc.
  • Community Networking
    • Attend/host events
    • Offer to speak, write articles, blog, etc.
    • Create (or use the provided) fact sheets to remind the public you are a resource for real estate
communication dos don ts
Communication Dos & Don’ts
  • DO
    • Provide facts about local market conditions
    • Know your buyers- do research
    • Look for opportunities in new places
  • DON’T
    • Talk about how bad the market is
    • Do any interviews without preparing first
    • Believe everything you read or see on TV
remember image is everything
REMEMBER: Image is everything.
  • You are what you look like
  • Present things in a positive way if you want people to believe that conditions are positive
  • If the future of the market looks good, so will the future of your career
role playing
Role Playing
  • How would you respond?
    • I’ve seen all the articles about the nation’s terrible housing market. Doesn’t that mean it’s bad here too?
    • When will the market return to normal?
    • The media says “don’t buy now!”, so why should I?
    • What if I can’t sell my current home because the market is so bad?
    • Isn’t a home a bad investment right now?
other faq s
Other FAQ’s

Be prepared for questions about:

  • Market conditions
  • Loans/subprime
  • General real estate questions
  • Reasons to use a REALTOR®
additional resources
Additional Resources

www.realtor.org

www.stcharlesrealtors.com

www.housingmarketfacts.com

www.stlrcga.org