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“Making A Move”. The 2008 campaign for SCCAR® Goal: increase home sales in St. Charles County Raise public awareness Local conditions Long term value of homeownership. NATIONALLY- 2007 Home prices decreased about 1.4% Single family home sales were down about 12.8%

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Presentation Transcript
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“Making A Move”

The 2008 campaign for SCCAR®

  • Goal: increase home sales in St. Charles County

    • Raise public awareness

      • Local conditions

      • Long term value of homeownership


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NATIONALLY- 2007

Home prices decreased about 1.4%

Single family home sales were down about 12.8%

New homes sales were down 26.4%

ST. CHARLES COUNTY- 2007

Homes prices actually increased about .1%

Single family home sales were down about 9.3%

New homes sales were down about 8.3%

What makes St. Charles different?


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What makes St. Charles different?

  • From 2004-2006, the St. Charles County area experienced record breaking real estate sales activity

  • The last “normal market” was in ’02-’03

  • Since then

    • Home sales have increased 1,109 units

    • The average sale price has increased $54,825


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What makes St. Charles different?

*images courtesy of the Economic Development Center of St. Charles County


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Real Facts about Real Estate

  • Value

    • The average return on a 5% down payment over 10 years is 3-5x greater than stock market returns

    • If you bought a house five years ago, it would be worth 49% more today

    • Over the past 30 years, home values have risen 6%+ annually

  • Smart Investing

    • 9 out of 10 consumers consider home ownership a sound financial decision

    • On average, the value of a home doubles every 10 years


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Real Facts about Real Estate

Did you know?

  • 60% of the average homeowner’s wealth comes from their home’s equity

  • Real estate has delivered the most consistent positive return over any investment in the last 40 years

  • The average homeowner’s worth is nearly 46x that of a renter’s


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2008: The right time for real estate.

  • Besides local conditions and the long term value of real estate as an investment…

    What makes now a great time to buy?

    • Prices have moderated

    • Interest rates are approaching 40-year lows

    • The number of homes for sale is greater than it has been in 15 years

    • The chance won’t last, better act fast!


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Getting Involved

How to start making a move

  • Spread the word: 2008 is the right time for real estate!

  • Word of Mouth

    • Friends, family, neighbors, co-workers, etc.

  • Community Networking

    • Attend/host events

    • Offer to speak, write articles, blog, etc.

    • Create (or use the provided) fact sheets to remind the public you are a resource for real estate


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Communication Dos & Don’ts

  • DO

    • Provide facts about local market conditions

    • Know your buyers- do research

    • Look for opportunities in new places

  • DON’T

    • Talk about how bad the market is

    • Do any interviews without preparing first

    • Believe everything you read or see on TV


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REMEMBER: Image is everything.

  • You are what you look like

  • Present things in a positive way if you want people to believe that conditions are positive

  • If the future of the market looks good, so will the future of your career


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Role Playing

  • How would you respond?

    • I’ve seen all the articles about the nation’s terrible housing market. Doesn’t that mean it’s bad here too?

    • When will the market return to normal?

    • The media says “don’t buy now!”, so why should I?

    • What if I can’t sell my current home because the market is so bad?

    • Isn’t a home a bad investment right now?


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Other FAQ’s

Be prepared for questions about:

  • Market conditions

  • Loans/subprime

  • General real estate questions

  • Reasons to use a REALTOR®


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Additional Resources

www.realtor.org

www.stcharlesrealtors.com

www.housingmarketfacts.com

www.stlrcga.org


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