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Harry Bott - PowerPoint PPT Presentation


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Harry Bott. Agenda. What is telephone tracking? Why telephone track? Telephone tracking in action Getting more sophisticated Google analytics and dynamic numbers Conclusion. What is telephone tracking?. Why telephone track? . Why monitor telephone calls? Media effectiveness

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Presentation Transcript
agenda
Agenda
  • What is telephone tracking?
  • Why telephone track?
  • Telephone tracking in action
  • Getting more sophisticated
  • Google analytics and dynamic numbers
  • Conclusion
why telephone track
Why telephone track?
  • Why monitor telephone calls?
    • Media effectiveness
    • Operational effectiveness (missed calls, call frequency)
    • Listening to calls. Training and development
  • Understand a vital customer touch point
  • RoI!
slide5

Telephone tracking in action

DEMONSTRATION

www.mediahawk.co.uk

username: callreco

password: reccal29

getting more sophisticated
Getting more sophisticated
  • Use different number types for different services:-
    • Geographic numbers for “local service”
    • Freefone / non geographic for national sales
  • Call recording to monitor conversion rates
  • Call whisper to preannounce calls
    • Multi brand strategy
  • Sophisticated call routing
conclusion
Conclusion
  • The telephone is your primary method of communication
    • Do you telephone train your staff on “telephone etiquette?”
    • Are you monitoring your effectiveness to leads you generate?
    • Use the telephone tracking to gain a vital external view of your business.
and finally
And finally
  • Mediahawk are running a free 6 week trial for a call recorded trackable number

Go to our web site:-

www.mediahawk.co.uk

  • Follow the link from the home page,
  • Fill in the from
  • We will set you up and you are now tracking your calls