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Process of International Marketing There are five processes that need to be followed in international marketing. These processes are: 1. Proper analysis of existing opportunities in international marketing. It is a norm to witness several innovations or brands every year trying to solve different problems. In international marketing, there are two methods of making your brand or innovation. First is, you build the brand without prior knowledge of what the international market really want and then try to tune it to global needs or make a proper analysis of what is lacking and needed and then make a brand that cater for customers.
2. Selection of international customers then follows after analysis has been made. You decide to whom to sell and to whom to buy from. Market positioning, targeting, identification are all done here. Who you choose to deal with is your target market. Your identification of international customers plays a major role in the development of your brand.
3. Marketing and business strategies are then incorporated to make products, goods and services delivery. There are idiosyncrasies that need to be looked into when it comes to international trade and a company must look into them. 4. The fourth process is developing international product, price, marketing mix and promotion. For a proper reputation in the international market, these four processes must be taken into consideration. 5. The final process is all about market management. Implementations of ideas, plan, control and analysis need to be done constantly.
