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wasif DM resume pdf (4).pdf

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wasif DM resume pdf (4).pdf

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  1. MOHD WASIF D I G I T A L M A R K E T E R CONTACT PROFILE T- Shape Digital Marketer 6392000293 A T-shaped digital marketer with expertise in paid advertising, mdwasif567@gmail.com including Google Ads, Facebook Ads Linkedin Ads, and Video Prayagraj, U.P., India Ads. Skilled in developing effective digital marketing strategies, http://digitalwasif.com/ https://www.linkedin.com/in/ mohd-wasif-a9b32125b/ conducting market research, and creating engaging content. Possess strong communication and analytical skills with a passion for staying up-to-date with the latest industry trends. I am constantly striving to be the best version of myself and EDUCATION seeking to work in a competitive and challenging environment SPECIALIZATION PROGRAM where I can contribute the best of my abilities and knowledge National Digital Marketing Institute & Training (NDMIT) State University of Allahabad, INDIA to the growth and development of the company by increasing search engine ranking, traffic, engagement, and conversion. Advance Diploma in computer EXPERIENCE application 2021-2023 IWAY DIGITAL AS SMM EXECUTIVE Oct'22 - Present S K I L L S Analyzed campaign performance data using Google Paid advertising (Google Ads, Facebook Ads, Linkedin Ads, etc.) Analytics and provided recommendations for Digital marketing strategy development optimization and improvement. Market research Implemented Google Tag Manager to track website Content creation (copywriting, graphics, videos) events and user behavior. Social media management Email marketing Utilized Google Search Console to monitor website Analytics and Reporting performance and improve SEO. Website management (WordPress, HTML, CSS) I managed the company's Google My Business listing to Search Engine Optimization improve local search rankings and increase visibility. Search Engine Marketing A/B Testing Developed and managed Canva graphics for social BLS media campaigns and blog posts. Campaign Optimization Integrated ChatGPT chatbot on the company website Lead Generation to improve customer engagement and user experience. Ads Automation Video Marketing Conducted keyword research using UberSuggest, Keyword research tools (UberSuggest, SEMrush, SEMrush, and Google Keyword Planner to optimize Google Keyword Planner) website content and improve SEO.

  2. C E R T I F I C A T E S P R O F I C I E N C Y Professional Experience: Managed and executed successful paid ad campaigns across various social media platforms. NDMCC By NDMIT Achieved measurable results, including increased CTR, improved conversion rates, and higher SEO By HubSpot Academy ROAS. Google ads By Google Developed and implemented targeted ad strategies to reach specific audience segments. Social Medi Marketing By Created compelling ad copy and visually appealing creatives to maximize engagement and conversions. HubSpot Academy Google Utilized analytics tools to analyze campaign performance and make data-driven optimizations. Analytics by Google Managed advertising budgets effectively, optimizing spend for optimal performance. Digital Marketing - Platform Expertise: Proficient in utilizing social media advertising platforms such as Facebook Ads Manager, Hubspot Academy Instagram Ads, Twitter Ads, and LinkedIn Ads. Content Marketing - Developed in-depth knowledge of platform features, targeting options, and campaign Hubspot Academy management tools. Audience Targeting and Segmentation: T O O L S Implemented advanced targeting techniques, including custom audiences, lookalike audiences, and interest-based targeting. Segmented audiences based on demographics, interests, and behaviors to optimize ad 1. Google Analytics 2. Google Campaign Manager delivery. 3. Facebook Business Manager Ad Copy and Creative: 4. LinkedIn Ads Crafted compelling ad copy that resonated with target audiences and drove desired actions. 5. Mailchimp 6. SEMrush Created visually appealing ad creatives, including images and videos, to enhance engagement 7. HubSpot and brand messaging. 8. Moz Data Analysis and Optimization: 9. Ahrefs Leveraged analytics tools like Google Analytics and Facebook Ads Manager to track and 10. Buffer 11. Canva measure campaign performance. 12. WordPress Analyzed data to identify trends, patterns, and opportunities for optimization. 13. Chatgpt Conducted A/B tests on ad variations, headlines, CTAs, and landing pages to optimize 14. Yoast SEO performance. 15. Google Search Console 16. SEO Meta One Click P E R S O N A L P R O J E C T 17. Google Tag Manager 18. Facebook Ads Library 19. Google Ads Transparency Center Digital Wasif (Digital Marketing Agency) Created a personal website to showcase skills and a portfolio using a CMS and hosting service, doing on-page optimization, off-page optimization, keyword research, link building, html, and optimization 20. Google Business profile 21. Google Keyword Planner 22. Answer The Public 23. Google Adsense 24. MS Word 25. MS Excel 26. SEO Quake 27. Meta Pixel Helper A C H I E V E M E N T I volunteered as a social worker for ,providing support and assistance to individuals in need. I got the website of the batch award at the NDMIT (National Digital Marketing Training Institute). D E C L A R A T I O N All the information mentioned above in the resume is correct to the best of my knowledge and belief.

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