Evolving B2B Strategies with Esources

1. Evolving B2B Strategies with Esources

2. Have you ever wondered how a car manufacturer sources steel sheets for its car bodies? •They do not send a salesperson to a particular sheet manufacturer for an order of this magnitude. •In such scenarios, companies rely on what is called Business-to-Business or B2B marketing. •B2B techniques rely on the same tactics as B2C or Business-to-Consumer marketing. •While in B2C, a consumer chooses a product based on price, popularity, and emotional considerations, B2B buyers make decisions on technical specifications in addition to price and company background.

3. Let us be clear on who employs B2B marketing • •B2B marketing is largely made use of by organizations that make products that are of no use to general consumers. • •Such products can include steel sheets, aluminum coils, automotive axles, and more. • •The customers that are targeted in B2B include: • Construction companies, automotive companies, petrochemical industries, and similar organizations • Government agencies • Institutions like schools and hospitals

4. Esources is a portal that effectively allows companies to promote their products and/or services to the right audience by positioning their offers in an exciting manner. • Here is how Esources achieves this objective. • It allows B2B marketers to focus on niche industries which reflect specialized needs. • It allows companies to focus on cost, value and revenue potential. • It facilitates companies to showcase themselves not only as a marketing entity but also as experts in their field.

5. Marketing professionals across all verticals are under pressure to stay ahead of the curve. • This include B2B marketing as well. • Finding positive ways to foster relationships through social media is currently a hot trend in the B2B arena. • They continuously look for new tactic, channel, or trend that can provide an edge to their companies. As we are now into 2017, it would be interested to speculate what trends will drive B2B marketing this year and beyond.

6. Here are a few trends which we can think of. Marketing automation Marketing automation is one area that has not been fully leveraged by companies. Marketing automation means an automated way of nurturing leads with the right content. A few of the strategies to enhance marketing automation can include, use or re-marketing, or third party websites to foster prospects that are showing interest in a product or service.

7. Web personalization • Web personalization means customization of a website’s content to suit a specific user’s needs. • This is already a well-established technique in ecommerce sites but yet not taken up in full earnest within the B2B arena. • Presently, there are numerous SaaS products that are making web personalization more affordable for smaller organizations. Esources is the UK’s fastest growing wholesale trade directory. According to an Esources Review thousands of trade buyers and wholesale suppliers are joining this B2B portal every month to be part of the growing trend in business-to-business marketing. Thank you