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The Economic Census and You Jamie Fleming John Medina http://www.census.gov/econ/census02/guide/slides/sp-ec02-USDA_dec06.ppt What Users Need to Know Economic Census Overview and uses How the data are classified (NAICS) How the data are published Working with the data Other programs

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the economic census and you

TheEconomic Census and You

Jamie Fleming

John Medina

http://www.census.gov/econ/census02/guide/slides/sp-ec02-USDA_dec06.ppt

what users need to know
What Users Need to Know
  • Economic Census
    • Overview and uses
    • How the data are classified (NAICS)
    • How the data are published
    • Working with the data
  • Other programs
www census gov
www.census.gov

Demographic

Economic

slide4

Economic Briefing Room

Data more frequent than annual

Principal Economic Indicators…

slide6

Surveys vs Census

  • Economic Surveys
  • Annual, quarterly, monthly
  • Limited detail
  • Mostly national
  • Economic Census
  • Every 5 years(years ending in 2 & 7)
  • Industry/product detail
  • Detailed Geography
public sector uses of the economic census
Public Sector Uses of theEconomic Census
  • Benchmark other statistics and surveys
  • Track economic change
  • Attract new businesses
  • Assist business
  • development
real life government use of data
Real Life: Government use of data

Perhaps the state of Maryland had invested funds into the development of retail industry(44-45) expansion in PG County in the hopes that it will bring in more jobs to the area.

-Compare 1997 to 2002: American Fact Finder

2002: Loss of 130 establishments and 1% employment increase.

slide9

Private Sector Uses of the Economic Census

1. Study your industry

Market share

Product trends

Strategic planning

What’s my share?

How does my firm compare?

slide10

Private Sector Uses of the Economic Census

1. Study your industry

Market share

Product trends

Strategic planning

2. Study business markets

Site locations

Sales territories

Forecasting sales

Where are my customers? suppliers? competitors?

slide11

Private Sector Uses of the Economic Census

1. Study your industry

Market share

Product trends

Strategic planning

2. Study business markets

Site locations

Sales territories

Forecasting sales

3. Evaluate investments

Estimate market size

Data for loan applications

real life private sector use of data

You are an Exxon franchisee and plan on expanding to another location. Two possible locations are Annapolis and Laurel. You want to see the population of the area compared to the number of gas stations…

Real Life: Private sector use of data

Annapolis

28,064 / 7 =

4,009 persons served per station

Laurel

15,559 / 7 =

2,223 persons served per station

slide13

Direct Collection:

5 million establishments

Large, mid-size employers

Sample of small employers

Paper or electronic reporting

650 versions of the form

Economic Census Data Collection

Administrative Records:

(17 million nonemployers and 2 million small employers)

standard industrial classification system

Standard Industrial Classification System

SIC

  • Developed in 1930's
  • Updated every 10-15 years
  • Dominated by manufacturing
slide15

NAICS superseded SIC in 1997

NAICS

North

American

Industry

Classification

System

new numbering system

New Numbering System

NAICS codes are hierarchic

Level

Code

Description

51

Information

Sector

515

Broadcasting (except Internet)

Subsector

5151

Radio and Television Broadcasting

Industry Group

51511

Radio Broadcasting

Industry

515112

Radio Stations

U.S. Industry

naics sectors

NAICS Sectors

11 Agriculture, Forestry, Fishing, & Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail Trade 48-49 Transportation and Warehousing 51 Information 52 Finance and Insurance 53 Real Estate and Rental & Leasing

54 Professional, Scientific & Technical Services

55 Management of Companies & Enterprises

56 Administrative & Support & Waste Management & Remediation Services

61 Educational Services

62 Health Care & Social Assistance

71 Arts, Entertainment & Recreation

72 Accommodation & Food Services

81 Other Services (except Public Administration)

92 Public Administration

transportation communication utilities sic

TRANSPORTATION, COMMUNICATION & UTILITIES(SIC)

INFORMATION (NAICS)

TRANSPORTATION

& WAREHOUSING (NAICS)

UTILITIES (NAICS)

an establishment is a store warehouse factory etc at a single physical location
An establishmentis a

store, warehouse, factory, etc.

at a single physical location

We assign industry codes to establishments

Acompanyis one or moreestablishments

under common ownership or control

more information about naics

More information about NAICS?

In print and at www.census.gov

  • Definition for each industry
  • Alphabetic index
  • Correspondence tables
  • 1997 Edition
  • NAICS 97 toSIC
  • SICto NAICS 97
  • 2002 Edition
  • NAICS 02to NAICS 97
  • NAICS 97 toNAICS 02
slide22

www.census.gov/naics

2. Enterkeyword

assembling time series

Assembling Time Series

SIC 1987 1992 (1997)

NAICS 1997 2002 2007

1997 is the “bridge” year

exercise 1 try it yourself at home or follow along
Exercise 1Try it yourself at home or follow along
  • In what industry would you find gambling cruises?
slide30

Industry and

geographic

detail

slide32

Select an industry –

drill down or pdf tables

economic census geography
Economic Census Geography
  • U.S.
  • States
  • Metro areas
  • Counties
  • Places of 2,500+ Inhabitants
  • ZIP Codes (not in this series)
slide34

Not all industry sectors

publish every

geographic level

slide35

Products

  • Size of Estab/Firm
  • Concentration of Estabs
  • Legal form of organization
slide36

Product lines data tell you what each industry sells

Groceries…

Tobacco products…

Automotive fuels……

zip code statistics

ZIP Code Statistics

  • Primarily establishment counts by size
  • Not in print or PDF
sbo includes nonemployers

SBO includes Nonemployers

  • “All Firms” includes employers and nonemployers
  • Most census figures limited to “Firms with paid employees”
slide46

What’s New for SBO in 2002

  • New name: Survey of Business Owners
  • Race counts include multi-race
  • Classification by NAICS
  • Characteristics of Business Owners report
    • Owner characteristics: age, education, hours worked, disability
    • Business characteristics: home-based, family-owned, franchising, year started, financing
exercise 2 try it yourself at home or follow along
Exercise 2Try it yourself at home or follow along
  • When will ZIP Code Statistics from the 2002 Economic Census be published?
what s new for the 2002 economic census
What’s New for the 2002 Economic Census?
  • NAICS - New industries in 4 sectors
  • Industry Series for service sectors
  • Expanded Survey of Business Owners
  • American FactFinder & CD-ROM features converge
  • Micropolitan Statistical Areas
slide51

1997

Metropolitan Areas

(light green)

slide52

2002

Metropolitan Areas

(dark green)

slide58

New CSA

Old CSA

Metro

Metro

Metro

Micro

publication media

Publication Media

1 Conventional

    • Printed reports (only a few)
    • PDFs on the Internet
  • 2 Drill-down tableson the Internet
  • 3 Databases
    • DVD-ROM (2002) or CD-ROM (1997)
    • American Factfinderon the Internet
slide61

Most direct access

to an industry or area

slide64

State level data

Drill down further

slide66

County map

shows

incorporated places

and “balance”

slide67

Drill down to

more detailed

industry

slide68

Drill down

even more

slide69

Link to

Nonemployers

Data for

Employers

slide70

Data for

nonemployers

slide71

Link to

downloadable data

slide72

The same

industry and area

in American FactFinder

exercise try it yourself at home
ExerciseTry it yourself at home
  • What were total sales of used car dealers (NAICS 44112) in your own county in 2002?
  • (Hint - look at both employers and nonemployers)
publication media75

Publication Media

1 Conventional

    • Printed reports (only a few)
    • PDFs on the Internet
  • 2 Drill-down tableson the Internet
  • 3 Databases
    • DVD-ROM (2002) or CD-ROM (1997)
    • American Factfinderon the Internet
american factfinder and dvd rom

American FactFinder and DVD-ROM

AFF Advantages CD / DVD Advantages

  • No internet hookup
  • Faster retrieval
  • Extra functionality
  • More export formats
  • flat ASCII, dbf, 123
  • No limits on exports
  • Includes 97 SIC data
  • Includes 97 ZIP data
  • Free
  • No waiting for a new disc
  • No installation
  • Works with UNIX and Mac, not just Windows
slide79

Under Data Sets

  • Select Economic Census
exercise 3 try it yourself at home
Exercise 3 Try it yourself at home
  • Use American FactFinder to display 2002 figures for gasoline stations (NAICS 447) for all counties in Ohio.
  • Extra credit: Name the top 3 counties in Ohio in terms of sales of gasoline stations.
exercise 4 try it yourself at home
Exercise 4Try it yourself at home
  • Which state had the highest receipts in offices of lawyers in 2002?
  • (Hint – use the Industry Statistics Sampler).
slide114
5-year intervals

Economic Census

Survey of Business Owners

Annual

County Business Patterns

Nonemployer Statistics

Annual Survey of Manufactures

Statistics of U.S. Business

statistics of u s businesses
Statistics of U.S. Businesses
  • Geography –level available
        • US
        • States
        • Metropolitan areas
slide119

Statistics of U.S. Businesses

Like most economic census reports, SUSB includes businesses covered by payroll taxes.

For others, see Nonemployer Statistics.

slide121

Total businesses in 2003= 24,416,241

Employer firms 5,767,127

+

Nonemployer establishments 18,649,114

slide122

Nonemployer Statistics

  • complement data on employers
county business patterns
County Business Patterns

P1998 - 2002 - reported by 1997 NAICS

P2003 and future - reported by 2002 NAICS

Establishments, Employment and Payroll

(No sales or receipts)

annual survey of manufactures
Annual Survey of Manufactures

Establishments with paid employees

exercise 5 try it yourself at home
Exercise 5Try it yourself at home
  • What is the most recent year for which ZIP Code data are available from any Census business statistics other than the Economic Census?
what next
What Next?
  • See brochure
  • Redo exercises

for your own

area or industry

  • Review slide show and text
  • Tell your colleagues

http://www.census.gov/econ/census02/guide/slides/sp-ec02-USDA_feb_07_07.ppt

2002 economic census
2002 Economic Census
  • John Medina
  • Jamie Fleming
  • 1-301-763-2547
  • 1-877-790-1876
  • econ@census.gov