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The Seven Deadly Sins…. Sloth Lust Gluttony Wrath Avarice Pride Envy Years ago, Harper’s Magazine asked seven agencies to create ads for the Seven Deadly Sins. They agreed. featuring. Sloth. “If the original sin had been sloth, we’d still be in paradise.” JWT.

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the seven deadly sins
The Seven Deadly Sins…
  • Sloth
  • Lust
  • Gluttony
  • Wrath
  • Avarice
  • Pride
  • Envy
  • Years ago, Harper’s Magazine asked seven agencies to create ads for the Seven Deadly Sins. They agreed...

featuring

sloth
Sloth
  • “If the original sin had been sloth, we’d still be in paradise.”
  • JWT
slide3

“Lust. Where would we be without it?”

Lust

  • TBWA
  • “All the agencies wanted lust.”
slide4

Wrath

  • “The only emotion powerful enough both to start a war… and stop one.”
  • Saatchi & Saatchi
slide5

Pride

  • The Pride Council
  • “Pride. The sin you can feel good about!”
  • Ogilvy & Mather
gluttony
Gluttony
  • Fallon for...
  • The Glutton Society
  • “Helping people make the most of themselves for over 100 years”
slide7

Avarice

  • Santa as spokesperson
  • Avarice re-branded as “Greed”
  • The Martin Agency
slide8

Envy

  • NW Ayer says...
  • “The other agencies got all the good sins.”
slide9

7 Deadly Sins

  • So... what was your favorite sin?
  • And does this prove that you can advertise just about anything?