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Greater Cleveland RTA “HealthLine” BRT Michael York Deputy General Manager - Operations. Euclid Corridor Project. Euclid Corridor Project . Purpose of Euclid Corridor Project . Provide Connectivity between the two largest employment centers in the region, University Circle

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greater cleveland rta healthline brt michael york deputy general manager operations
Greater Cleveland RTA

“HealthLine” BRT

Michael York

Deputy General Manager - Operations

purpose of euclid corridor project
Purpose of Euclid Corridor Project
  • Provide Connectivity between the two largest employment centers in the region,
    • University Circle
    • Public Square and
  • Re-vitalize Euclid Avenue
euclid corridor project2
Euclid Corridor Project
  • How do we connect Public Square and University Circle?
    • 1950’s - Subway
    • 1980’s - Light Rail
    • 1998 - BRT
mode selection criteria
Mode Selection Criteria
  • Capacity
  • Connectivity
  • Funding Possibilities
  • Cost (capital and operating)
  • Economic Development Potential
project overview
Project Overview
  • 9.38 Miles Long / $200 million
  • Building Face to Building Face Upgrades
  • Travel Time – 20 minutes
  • 34 Stations (62 structures)
  • Pedestrian Friendly Amenities
  • Bike Lanes (CSU to Case)
  • Catalyst for Development
  • “Rail Like” BRT
rail like image
“Rail Like Image”
  • Exclusive Right-of-Way
  • “Non-Bus” like RTV’s (63’ articulated)
  • Traffic Signal Prioritization
  • Precision Docking
  • Level Boarding “Stations”
  • “Real Time” information
  • Off Board Fare Collection
rail like branding strategy
“Rail Like” Branding Strategy
  • Name of Service – Rail like Name
    • “Silver Line”
  • Appearance and Performance of Vehicle
  • Appearance of Stations
  • Color Schemes, Graphics, Maps and Logos
  • Technology - (Modern & Futuristic)
  • “Rail Like” Features
  • “Rail Like” Frequency – every 5 minutes
vehicle selection was key
Vehicle Selection Was Key
  • Large Capacity
  • Quiet
  • Clean
  • Futuristic
  • “Rail Like” Image
stations key project element
Stations - Key Project Element
  • Substantial
  • Identifiable
  • Safe
    • Cameras and lighting
  • ADA compliant
  • Off-Board fare collection
  • Good Public Information
slide47

Landing Page for RTA HealthLine .com

Landing Page for RTAHealthLine.com

economic development
Economic Development
  • $200 million dollar question?
    • Can a BRT system have the same impact on economic development as a Light Rail System?
economic development1
Economic Development
  • Good for local business and jobs.
    • 90% of dollars contracted went to Northeast Ohio companies.
  • Land Values Jumped
    • Midtown land values double.
  • Investment in the Corridor skyrocketed!!!