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Fairmont Raffles Swissôtel Hotels & Resorts Overview May 12, 2010. Fairmont Hotels & Resorts Overview. Three brand dimensions of Fairmont: Engaging Service Authentically Local Unrivalled Presence Currently offering 64 hotels & resorts in 14 countries. Chain code = FA.

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Fairmont Raffles Swissôtel Hotels & Resorts Overview May 12, 2010

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fairmont hotels resorts overview
Fairmont Hotels & Resorts Overview

Three brand dimensions of Fairmont:

Engaging Service

Authentically Local

Unrivalled Presence

Currently offering 64 hotels & resorts in 14 countries. Chain code = FA

The Fairmont Chateau Lake Louise

The Fairmont Kea Lani

what is fairmont gold
Our exclusive lifestyle hotel experience, designed to fulfill the needs of the discerning business executive and leisure traveler.

“A hotel within a hotel”

What Is Fairmont Gold?

Fairmont Southampton

fairmont gold amenities
Private check-in on Fairmont Gold floor

Deluxe continental breakfast

Non-alcoholic beverages available through-out the day

Afternoon hors d’oeuvres

Private lounge with honor bar and computer work stations

Upgraded room product and amenity offerings

High-speed Internet access in rooms and wireless in the lounge

Twice-daily housekeeping

Personalized wake up calls with coffee/tea/juice

Fairmont Gold Amenities
Benefits include:
  • Complimentary membership and enrolment at www.fairmont.com/fpc
  • Private Reception Desk offering express check-in and check out
  • Exclusive member services, including dedicated toll-free reservation line and online personal profile
  • Complimentary in-room high speed Internet access
  • Exclusive savings: Willow Stream Spas, Fairmont Store, Fairmont Music Store
  • Fairmont Fit (in-room delivery of adidas shoes and apparel, yoga mat, stretch bands and use of MP3 player)
Premier Level Benefits include:

Premier Level: 5 stays or 10 nights*

1 Complimentary room upgrade

1 Complimentary Suite Upgrade

US$50 Dining certificate

Complimentary third night on a three night stay

Priority Wait-list status

Two-for-one rounds of golf at select Fairmont golf resorts

Platinum Level Benefits include:

Platinum Level: 10 stays or 30 nights*

2 Complimentary Room Upgrades

2 Complimentary Suite Upgrades

US$100 Dining Certificate

1 Complimentary Night Certificate

Guaranteed room access (with 72-hour notice; city-center hotels only)

Personalized welcome amenity

Two-for-one rounds of golf at select Fairmont golf resorts

Fairmont President’s Club Member Tiers/Qualification

*Based per calendar year


All Willow Stream Spas are sanctuaries inside Fairmont Hotels, in some of the most beautiful places in the world. Each reflects its surroundings - the desert, the mountains, the sea, or the cityscape.

  • Banff, Alberta
  • Victoria, British Columbia
  • Scottsdale, Arizona
  • Miami, Florida
  • Acapulco, Mexico
  • Riviera Maya, Mexico
  • Dubai, UAE
  • Southampton, Bermuda
  • Montreux, Switzerland
  • Singapore
  • Monte Carlo, Monaco
fairmont environmental initiatives
Fairmont - Environmental Initiatives
  • Installation of water-efficient guest fixtures has helped Fairmont decrease water use by an average of 31%.
  • Fairmont-managed golf courses have been benchmarked against the company’s Greening our Greens project. This initiative minimizes pesticide use, protects water and enhances habitat, encouraging wild inhabitants, such as elk, to roam freely.
new developments fairmont hotels resorts
New Developments – Fairmont Hotels & Resorts


  • The Fairmont Nile City, Cairo
  • Fairmont Zimbali Resort, South Africa
  • The Fairmont Bab Al Bahr, Abu Dhabi
  • Fairmont Yangcheng Lake, Kunshan, China


  • Fairmont Pittsburgh, USA
  • The Savoy, Managed by Fairmont

Hotels & Resorts, London

  • Makkah Clock Royal Tower, A Fairmont Hotel,

Makkah, Saudi Arabia

  • Fairmont Peace Hotel, Shanghai, China 
  • Fairmont Manila, Philippines
  • Fairmont Hyderabad, India
  • Fairmont Jaipur, India
  • Fairmont Pacific Rim, Vancouver, Canada

Fairmont Pittsburgh (2010)

new developments fairmont hotels resorts continued
New Developments - Fairmont Hotels & Resorts (continued)


  • Fairmont Palm Jumeirah, Dubai, UAE
  • Fairmont Grand Hotel Kyiv, Ukraine
  • Fairmont The Wave, Muscat, Oman
  • Fairmont Marina City, Abu Dhabi, UAE
  • Fairmont Kingdom of Sheba, Palm Jumeirah, Dubai
  • Fairmont Haitang Bay Resort, Sanya, China
  • The Fairmont Marrakech, Morocco
  • Fairmont Mina Al Fajer, United Arab Emirates


  • The Fairmont Corfu Resort & Spa, Greece
  • Fairmont Avanterra, Palm Desert
  • Fairmont Seaside Resort, Monterey Bay, California
  • Fairmont Roco Ki, Dominican Republic
  • Fairmont Vail, Colorado

Makkah Clock Royal Tower,

A Fairmont Hotel, Kingdom of Saudi Arabia

raffles hotels resorts overview
Raffles Hotels & Resorts Overview

Raffles Brand Promise & Dimensions

  • Residential - sophisticated, exclusive, intimate, detailed
  • Heartfelt - intuitive, adaptable and unobtrusive service “like a gentle breeze”
  • Enchanting - sensory journeys, captivating discoveries and enriching inspirations

Arrive as Residents, Leave as Friends, Return as Family

Currently offering 6 hotels in 6 countries. Chain code = YR

Raffles Dubai

Raffles Beijing Hotel

raffles hotels resorts key differentiators
Raffles Hotels & Resorts – Key Differentiators
  • Spacious rooms and suites with large working areas
  • Unique locales in the hotel for intimate occasions or special events
  • The Library/ Business Centre for all business needs in a residential environment
  • Signature Raffles Butler Service
  • 24-hour Business Concierge
  • Wireless internet access

Consistently rated asone of the best in the world by Conde Nast Traveler (US), Travel & Leisure, Elite Traveler and Robb Report.

Located in exotic locales and vibrant cities – such as Beverly Hills, Dubai, Beijing, Singapore, Siem Reap and Canouan.


Raffles Spa embraces the philosophy of

living well, providing private sanctuaries that

open doors to enriching discoveries for the

renewal of the body, mind and soul, complete

with unobtrusive and heartfelt service.

  • Enjoys international recognition from:
  • Robb Report
  • Spa Asia
  • World Travel Awards
  • Leading Hotels Of The World
  • Brides
  • Elite Traveler

Raffles Romance celebrates love. Providing sophisticated and intimate settings for every romantic occasion, from perfect proposals to dream weddings, from unforgettable honeymoons to cherished anniversary celebrations.

  • Enchanting Weddings – Signature Features:
  • Orchestrated by Raffles Romance Specialist
  • Magical touches in wedding suite
  • Special arrangements to use the hotels’ private jet, speedboat or Bentley/Land Rover
  • Fragrance profiling with personalised scent for the couple, presented in partnership with Escentials
  • Designer wedding cards in 8 different themes to select from
  • Online photo gallery
  • A complimentary night stay at any Raffles hotels and resorts worldwide for their honeymoon
future additions raffles hotels resorts
Future Additions - Raffles Hotels & Resorts
  • Raffles Makkah Palace, Saudi Arabia (2010)
  • Le Royal Monceau, Raffles Paris (2010)
  • Raffles Praslin, Seychelles (2011)
  • Raffles Moscow, Russia (2011)
  • Raffles Jimbaran, Bali (2011)
  • Raffles Makati, Philippines (2011)
  • Raffles Taghazout, Morocco (2011)
  • Raffles Kuala Lumpur, Malaysia (2011)
  • Raffles Da Nang, Vietnam (2011)
  • Raffles Marrakech, Morocco (2011)
  • Raffles Cabo San Cristobal, Mexico (2011)
  • Raffles Sanya, Qingshui Bay (2011)
  • Raffles Konottaa, Maldives (2011)
  • Raffles Olympia, Greece (2012)
  • Raffles Jakarta, Indonesia (2012)

Le Royal Monceau, Raffles Paris

swiss tel hotels resorts overview
Swissôtel Hotels & Resorts Overview

The Swissôtel brand is distinctive due to unique attributes entrenched in the company’s Swiss heritage

  • Excellent Quality
  • Genuine Hospitality
  • Intuitive Reliability

Currently offering 28 hotels in 16 countries. Chain code = SL

“A Passion for Perfection”

Swissôtel Sydney

Swissôtel Moscow

Swissôtel Merchant Court, Singapore

Member Tiers/Qualification

• Classic Membership: No stay requirement; entry is complimentary; valid for 12 months

• Classic Membership for Life: Guest must have at least 3 stays or 8 nights in first year

• Elite Membership: By invitation only; through 10 stays or 20 nights, within a 12-month period

Benefits include:

  • Pre-registration and dedicated check-in counter
  • Priority wait-list status
  • Complimentary newspaper
  • Complimentary welcome amenity
  • 20% Discount on treatments at select spa & sport facilities
  • Complimentary access to spa & sport facilities
swiss tel environmental initiatives
Swissôtel – Environmental Initiatives
  • Swissôtel uses energy-saving bulbs, dual flush systems for toilets and motion sensors to optimize lighting usage in public toilets and offices
  • Each Swissôtel property takes part in the company’s “Go Green” program. The program ensures energy and water consumption, waste separation as well as the purchase of environmentally-friendly products
new developments swiss tel hotels resorts
New Developments - Swissôtel Hotels & Resorts
  • Swissôtel Kolkata, West Bengal (2010)
  • Swissôtel Makkah, Abraj Al Bait

complex (2010)

  • Swissôtel Dresden, Germany (2011)
welcome to famous agents
Welcome to Famous Agents!
  • Famous Agents is Fairmont Raffles Hotels International’s travel agent education and rewards program. It encompasses Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissotel Hotels & Resorts.
  • To enroll, travel agents visit www.frhi.com/famousagents, review three lesson modules – one for each Fairmont, Raffles and Swissotel – and answer ten multiple choice questions for each module. They must answer a minimum of seven correct answers for each module to proceed to the application form and complete their enrollment. From beginning to end, the enrollment process will take approximately 30 minutes.
  • Upon completion of the online enrollment process, members immediately receive a membership number, which they use to track their client reservations and earn Famous Agents points. They also receive a membership kit in the mail approximately 4-6 weeks later.

Member Benefits

  • Education & Information
    • Informative lesson modules enable travel agents to enhance their knowledge of Fairmont, Raffles and Swissotel.
    • Members receive bi-monthly e-newsletters featuring information on new hotels, programs and services
  • Member Rate
    • Members have exclusive access to reduced travel agent rates for their own personal travel. And, as our preferred guests, they also receive a welcome gift and a guided hotel tour.
member benefits continued
Member Benefits ( continued )
  • Rewards
    • Members earn one point per client room night, for reservations in all room categories, and for wholesale bookings.
    • Members earn bonus points, based on the USD value of their clients’ total room revenue per stay, as follows:
      • $3000USD to $4999USD = Double Points
      • $5000USD to $9999USD = Triple Points
      • $10,000USD and higher = Quadruple Points
    • Members redeem their points for a variety of personal rewards, including complimentary room nights and gift cards.
tracking client reservations
Tracking Client Reservations

Members include their Famous Agents number with their client reservations, at the time of reservation.

Their points are automatically added to their Famous Agents account after their clients check out.

  • Reservations booked through the GDS:Travel agents must enter FA + the six-digit Famous Agents number in the Special Instructions (SI) field.Ex: FA123456
  • Reservations booked online:Travel agents must enter FA + the six-digit Famous Agents number in the Famous Agents field.Ex: FA123456
tracking client reservations continued
Tracking Client Reservations ( continued )
  • Reservations booked through the Global Reservation Center:Travel agents must quote the six-digit Famous Agents number to the reservation sales agent.
  • Wholesale Bookings: Travel agents must manually record their client reservations in the Famous Agents booking tracker.

ResPlus is an exclusive points program that rewards Executive and Administrative Assistants, or anyone booking primarily individual travel for their colleagues.

Members can earns points for qualifying stays made at any Fairmont, Raffles or Swissôtel property. Qualifying stays are those booked at Business Travel rates, Transient Rates (excluding IMM) and Wholesale FIT rates.

Enrollment into ResPlus is by invitation only - there is no public website promoting the program. Travel Agents should direct any referrals to resplus@frhi.com. Program will follow up with the prospect directly.

Program works like any other frequent booker program. Member quotes their ResPlus number at time of booking. ResPlus member earns points if it is a qualifying stay.


Travel Agent would enter the ResPlus number into the SI field (same place that they enter their Famous Agents number).

Both the Travel Agent and Key Travel booker can earn points on the same booking.

Promoting ResPlus to your Key Travel bookers will allow you to further strengthen the relationship that you enjoy with your clients as you are introducing them to a new rewards program that they can benefit from.

To learn more about Fairmont | Raffles | Swissôtel Hotels & Resorts please play our monthly Crossword Incentive by visiting www.frhi.com/promo/travelagentincentive

Thank you!