Global Branding. Here we will take a look at several commercials, with some being less globally sensitive than others. We will discuss each commercial\'s strengths and weaknesses in terms of the possibility of connecting with a global audience.. France. Depicting a war zone?At first glance this may seem like a cool take on an action film, until the commercial provoked thoughts about its relativeness to a war zone. It is hard to imagine this commercial airing in a country such as Iraq or Afghanis9441
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