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& Brew Something New at the Florida International Beer Festival! Your Company A Brief History In 1991, our company, , attended the 9 th Annual San Francisco Beer Festival. In 1992, produced the first Beer Festival in Central Florida.

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Presentation Transcript
slide1

&

Brew Something New at the

Florida International

Beer Festival!

Your

Company

a brief history
A Brief History

In 1991, our

company, , attended the 9th Annual San Francisco Beer Festival.

In 1992, produced the first Beer Festival in Central Florida.

In 1995, ABC Fine Wine & Spirits began sponsoring our festivals and requested produce them in other markets where they have retail locations.

track record
Track Record

Since 1991, AIM has produced more than 60 Beer Festivals including:

18 in Gainesville

Daytona Beach

23 in Orlando

2 in Tampa

8 in Jacksonville

11 in Ft. Lauderdale

We have also assisted companies to

produce festivals & events in other markets.

concept
Concept

The 2nd Florida International Beer Festival will feature more than 100 different beers and a dozen area restaurants all serving free samples.

Modeled after a wine tasting, the Beer Festival allows patrons to pay one price and enjoy tasting any of the different brews (in 2 oz. pours) and unlimited food samples from area restaurants.

With projected attendance expected to be more than 2,000 patrons, this represents an incredible marketing opportunity!

this year s particulars
This Year’s Particulars

17th Annual

Florida International Beer Festival

What:

Saturday, May, 15

4:00 PM - 8:00 PM

When:

Heritage Square

At The History Center

Where:

Fund-Raiser for

Historical Society

Why:

Attendance:

2,500+ (estimated)

advertising
Advertising

Marketing for the Florida International Beer Festival will include a multi-media mix of print, radio, web site, viral, posters, flyers, etc.

The total promotional value

will be more than $30,000.00!

Let’s Take A Look . . .

media partners
Media Partners

We will join forces with The Rock Station (WJRR), Real Radio (WTKS) The Game (740) and Orlando Weekly & Drink Magazine to promote the Florida International Beer Festival.

radio
Radio

Paid Commercial Advertisements

Live On Air Promotional Announcements

Live On Site Announcements during the Festival!

Front Page logo and link on

WJRR Web Site

Live On Air Ticket Giveaways

Value: $15,000.00+

print
Print

½ page ad in March 17th edition of the Orlando Weekly

½ page ad in March 10th edition of the Orlando Weekly

½ page ad in March Drink Magazine

Value: $4,557.40

½ page ad in March

Drink Magazine

Front page logo and link on Orlando Weekly web site

slide10
Etc.

Poster on beer coolers at Central Florida ABC Fine Wine & Spirits Stores

Posters on display at all the participating restaurant locations

Posters on display at all Advance Ticket Outlets

Value: $6,500.00

still more
Still More

Featured event on FloridaBeerFestivals.com

Click above to visit our web site!

Display Banner at Waterford Lakes Town Center

Check inserts at participating restaurants

Flyers at

participating retailers

Value: $4,500.00+

total promotional value
Total Promotional Value

$15,000.00

Radio

4,557.40

Print

6,500.00

Etc.

4,500.00

4,500.00

Still More

Total:

$30,557.40

slide13
Let’s take a look

at some pictures

from last year’s

Florida International

Beer Festival!!

demographics
Demographics

Men 21+ 40%

Women 21+ 36%

Couples 21+ 24%

sponsorship opportunities
Sponsorship Opportunities!

Your Company

can be front and center at the Florida International Beer Festival!

Participation options range from display booths to being the “Presenting Sponsor” and everything in between & beyond.

On the following pages you’ll see several ideas for Your Company to obtain maximum exposure at one of Orlando’s premier annual events.

booth display space
Booth Display Space!

Decorate your booth

Meet and greet an estimated 2000+ fans of the Florida International Beer Festival!

Sell from your booth

Pass out give-aways, collect email addresses, etc.

booth space from

$500.00

Click to continue

back of the ticket
Back of the Ticket!

In addition, we will give a hard ticket to every patron who purchases their admission at the gate or online.

Advance tickets to the Florida International Beer Festival are sold for a $5.00 discount at local outlets.

Have your coupon on the back of the Florida International Beer Festival Ticket!

Not Available

Only $750.00

Click to continue

S O L D !

safe ride home
Safe Ride Home

This year, we will also have a new feature called “Tow and Go” program to provide a “Safe Ride Home” for both our patrons and their automobiles.

We’re concerned for the safety of our patrons. Each year we team up with Budweiser to sponsor the “Safe Ride Home” program.

Your Company can also sponsor our

“Safe Ride Home” & “Tow & Go” programs for only:

Only $1,250.00

Click to continue

official beer festival taster
Official Beer Festival Taster!

Every attendee will be given a souvenir 10oz. Commemorative Beer Festival frosted plastic sampling cup.

Many patrons keep their souvenir taster and take it home after the Beer Festival.

Wouldn’t Your Company’s logo look great on the Florida International Beer Festival sampling cup?

Only $750.00

Not Available

Click to continue

S O L D !

lifestyle display sponsor
Lifestyle Display Sponsor!

Your Company included in all printed materials

Your Company will

be designated as

Lifestyle Display Sponsor of the Florida International Beer Festival!

Your Company mentioned in 50% of radio commercials

Display space in and around the VIP Tent at the Florida International Beer Festival

Only

$1,000.00

Click to continue

vip sponsor
VIP Sponsor!

Sponsorship of 20’ x 30’ display tent for VIP Guests

Your Company

name in all printed materials and on the Florida International Beer Festival web site!

Exclusive Foods and Beers for VIP Guests

Unlimited display space in and around the VIP Tent

Only

$1,500.00

VIP Sponsorship banner on VIP Tent welcoming guests

Click to continue

presenting sponsor
Presenting Sponsor!

Logo in

Orlando Weekly

Your Company name “above the logo” of the 2nd Annual Florida International Beer Festival!

Logo on all posters, tickets & print materials

Presenting sponsor mention on minimum of 200 radio announcements

Only

$2,500.00

Not Available

Click to continue

S O L D !

brewing new customers at the

Your

Brewing New Customers At The

Company

Florida International

Beer Festival!

Florida’s Best Beer Fest!

thank you for watching
Thank You for Watching

Please Call 407-383-2331

For Answers to Any Questions