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5 Ways to Write Super-Effective Google Ads (with Real Examples)

Writing Google ads can be extremely frustrating. You need to fit all your ad copy into such a tiny space. How do you do it? Learn some proven tactics to writing amazing Google ads that bring you higher click-through rates and Quality Scores.<br>

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5 Ways to Write Super-Effective Google Ads (with Real Examples)

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  1. 5 Ways to Write Super-Effective Google Ads Audience Visible

  2. 1.Mirror the visitor’s end goal A hypothetical example Let’s say you sell acne products and your visitors search for keywords like, “Help get rid of acne.” You want to know how to write a Google ad based on that search term. Your headline shouldn’t ask prospects if they’re “Dealing with Acne?” – as the advertiser, you already know that they are.

  3. 2.A real-world example Interested prospects might search for something like this:

  4. To make it easy for people to convert and remove ambiguity, all these ads should focus on telling prospects what they want to hear: “We’ll Buy Your Car Today.” Why? Because the goal of the searcher is to have someone buy their car. How they go about selling it isn’t as important as actually getting it sold.PPC service helps or Paid Marketing Service will help you to increase sales With a headline like “Sell Your Car Today,” the searcher might wonder if they have to list their car themselves on an AutoTrader-like platform and field calls from a ton of tire-kickers who aren’t really serious about buying a car. Or even worse, will they get a call back from seven interested companies who will spam them until they die? I’ve run this test, specifically for a car buyer, pitting “Need To Sell Your Car?” (control) versus “We’ll Buy Your Car Today” (variation). This simple headline tweak resulted in a 30% increase in conversions.

  5. 3.Use countdown timers to trigger loss aversion Google has recently come out with a simple countdown timer you can set within your text ads. All you have to do is add this little snippet inside your headline or description: {= Then this popup will appear: This is what the countdown dashboard looks like. After you set the end date, your ad will include a countdown in real time. Visitors seeing your ads will be motivated by their fear of loss, giving you the edge over your competitors who aren’t using this tactic.

  6. 4.A real-world example Ad agency Merkle | IMPAQT did this for some of their clients pre-Black Friday to have their Google text ads countdown to when the actual sale started. Here’s what they found: We used the countdown feature to countdown the days until Thanksgiving and holiday deals began. We discovered the click and impression assisted conversions for this ad copy performed at a significantly higher rate than other copy. We also saw higher conversions associated with this copy on Thanksgiving and for about a week after as a result. They’re not the only ones to have seen success with this new feature – Clarks America saw a 32% increase in CTR and a 3% increase on conversion rates from using the countdown timers.

  7. 5.Make your ads hyper-local A lot of advertisers target more than just one city when creating their Google Ads campaigns. Many even advertise nationally. Even if you offer services world-wide, you want to be welcoming to your potential customers and show them that help is right around the corner. You may already have a 800 number that you use for all your Google Ads call extensions and landing pages, or maybe even a pool of 800 numbers. But did you know that having phone numbers with geographic proximity to the visitor can double your conversion rates? Yeah, believe it or not, your 800 numbers could be working against you.

  8. So how can you put this to the test in your Google ads? By creating geographic-specific Google Ads campaigns and have your ad copy and call extensions specific to that geographic area as well. The goal here is to let your prospective customers know that you’re right around the corner, with a helping hand.

  9. Address: H-130, Sumel 6, Shahibaug, Ahmedabad – 380004 Phone No: +91 91 3000 3784 Website: https://audiencevisible.com/ Email : info@audiencevisible.com Thank You

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