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4 Super-Actionable Google Ads Tips to Try Right Now

Looking for some fresh strategies to implement in your AdWords account? Here are 4 super-actionable AdWords tips and techniques that deliver proven results!<br>

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4 Super-Actionable Google Ads Tips to Try Right Now

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  1. 4 Super-Actionable Google Ads Tips to Try Right Now By Audience visible

  2. #1: Combine Branded Terms with Modified Broad Keywords The secret to lowering your CPCs and simultaneously boosting your ad rank lies in Google’s mystery metric—Quality Score. Savvy advertisers are perpetually tweaking their accounts in pursuit of those coveted 10’s, but achieving high scores isn’t an easy feat. In fact, it seems as though the only keywords that consistently score 7-10’s are branded terms. PPC service helps or Paid Marketing Service will help you to increase sales

  3. Branded terms are a slam dunk for many reasons. Firstly, it’s easy to create super-relevant ads and landing pages for these keywords, as your brand should appear regularly throughout your ad copy and website. Even better, the people who are searching your branded terms likely have strong intent; they know exactly what company they’re looking for so they’re apt to click on your ads and have high engagement rates on your website. Why does this technique yield high Quality Scores? Remember, Google calculates your scores based on exact matches to your keyword term. Because the “official” keyword technically includes your branded terms, it’s likely to yield a stellar Quality Score.

  4. #2: Take Advantage of Location-Based Bid Modifiers One of the best ways to fine tune your Google Ads account is to identify what’s working and amplify it (or promote your “unicorns”—in Larry Kim speak). One route to do this is through location-based bid modifiers.

  5. This will produce a sortable report that breaks down your performance metrics by country, region, metro area, city and “most specific location.” Organize by conversions to understand the regions that are bringing in the most sales for your business. Once you’ve identified your most valuable locations, revisit your location targeting settings and set a positive bid adjustment for each of these locations. Higher bids will help you to attain better visibility for searchers located in (or searching for products within) your top locations, ushering in even more conversions.

  6. #3: Reach Beyond Your Current Language Settings According to a 2013 study by the Center for Immigration Studies, one in five US residents speaks a language other than English in their household. However, just because their preferred language isn’t English does not mean that the vast majority of these people don’t also speak English. Remember, AdWords bases its performance metrics by country settings on a Google user’s interface language. Users can edit this setting to ensure that Google provides results in their selected language, regardless of their physical location. It may sound like a headache to expand your advertising efforts to a completely new market, but it’s actually quite simple. First, identify which languages are most prominent in your target regions.

  7. Then, adjust your language targeting settings to include this new audience.

  8. That’s it! There’s no need to add non-English keywords, ads or landing pages. It almost feels too good to be true, right? As you can see in the example above, GrubHub has adopted this strategy perfectly. This is clearly a bilingual searcher (her Google profile is set to Spanish, but she is searching in English) and GrubHub’s English ad should suit her just fine!

  9. #4: Salvage Dying Ad Groups with RLSA Rather than pulling the plug completely, try resurrecting your ad group using Remarketing Lists for Search Ads (RLSA). With this feature, you can restrict its traffic by solely displaying ads to people who have already visited your site. Since they already know who you are and have shown an interested in your offerings, they’re more likely to be further along in the purchase cycle and ready to convert than your standard audience. If you decide to go this route, it crucial that you execute it properly. With RLSA, your primary targeting criteria is still keywords—your remarketing list is then layered in as a secondary targeting method. When adding your remarketing list, you have the opportunity to set it to “bid only” or “target and bid.” In this scenario, be sure to select “target and bid”, which limits your ads’ visibility to past site visitors.

  10. Add:H-130, Sumel 6, Shahibaug, Ahmedabad – 380004 Phone no:+91 91 3000 3784 Website:info@audiencevisible.com Thank You

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