SEO Training Institute (A Division of IPB Infoservices Pvt. Ltd.) Make career in internet marketing like never before Get the intelligent quotient
Introduction SEO Training Institute: Training arm of IPB Infoservices Pvt. Ltd Establishment: 2007 at Gurgaon , Mumbai (India). Expertise: Web, Software, Training, Automation & Engineering Presence in India: Corporate Office at Gurgaon, Branch offices at Mumbai and Jaipur (2011).
What is Internet Marketing ? Web Marketing ,Online Marketing , E-Marketing Digital Media Marketing Internet Marketing, also known as marketing of products or services over the Internet. It is not only referred to marketing on the Internet, but also includes marketing via e-mail and wireless media. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization(SEO), banner ads on specific websites, email marketing, Mobile advertising etc.
Modules of Internet Marketing : SEO (Search Engine Optimization) Online Branding SEM (Search Engine Marketing) SMO (Social Media Optimization) SMM (Social Media Marketing)
SEO (Search Engine Optimization) • SEO or Search Engine Optimization is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of all Search Engine like Google, Yahoo, MSN, Bing etc. • Why Does it Matters ? • Reach people who are specifically seeking your information and products • Investment in SEO provides on-going streams of relevant website traffic
SEM (Search Engine Marketing) The paid Internet Marketing carried out on Search Engines is referred to as Search Engine Marketing or Pay Per Click. In this form of Marketing, results in the form of visits to the website, are almost immediate. • Google Adwords • Google Adsense Paying to be Here
SMO (Social Media Optimization) Social media optimization refers to optimizing your websites and content in terms of sharing across social media and network sites. Why Social Media Matters ? • Communicate with and gain insights from target customers • Social media provides tremendous reach at a fraction the cost of traditional marketing methods • Create awareness and buzz around your brand service or product
SMM (Social Media Marketing) • Easily accessible to anyone with internet access. • Social Media communication fosters brand awareness & improved customer service. • Relatively inexpensive platform for organizations to implement marketing campaigns. • Successful social media marketing campaigns attract links, and as a result, enhance SEO efforts.
DIFFERENCE : Internet Marketing Traditional Marketing Limited to Particular region. Expensive and takes more time to promote product. Expensive and time consuming process for traditional marketing. That is not possible in traditional marketing. Not Possible. Conversion rate low. • Can promote internationally. • Economical and fast way to promote product. • Cost-Effective for promoting product globally. • Your product or service is 24 X 7 advertising. • Effective mode of tracking investment. • High Conversion rate .
“If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing”…………Guy Kawasaki vs. Budget Brain
CARRER In Internet Marketing : • High demand for SEO services i.e. great career opportunity (Marketing Communications, Corporate Communications, Digital Marketing, Corporate Marketing) • Entrepreneurship: Can start your own business. • Knowledge of Programming Language not required like C++, dot net, PHP.
People who made it big Thilak Raj Rao Tech Buzz – www.tech-buzz.net Why Thilak Matters: Thilak Raj Rao is a 18 year old collage drop out earning $1000′s every month from his tech blog. Thilak has been online with his website for 2 years now but was a internet addict following the top technology websites on the net ASHLEY QUALLS WhatEverLife – www.WhatEverLife.com Why Ashley Qualls Matters: Ashley Qualls who is already a multi-millionaire, and has taken the young entrepreneurs world by storm.Aged just 14, Ashley created WhatEverLife.com, a Myspace layouts site aimed at the female demographic, the site now gets over 250,000 visitors every single day, which is more than teen magazines such as Teen Vogue, Seventeen & Cosmogirl… combined.Ashley doesn’t charge users to use the site, instead, she strategically places ads on the site, and around 60% of her monthly income comes from www.WhatEverLife.com
Campus Connect • Specially designed courses • Live project training • Saving the time and money • Training by professional • Flexible time • 100 % Placement assistance
Why Only we ? • Online Training • Alumni Corner • Live project exposure • We give 100% job assistance to students through allied concern www.jobexpertsindia.com • Training by highly - technically qualified professionals • Flexi courses available which are tailor made as per the individual needs of a student.
SEO Training Institute (A Division of IPB Infoservices Pvt. Ltd.) Corporate Office: C-1049, SushantLok - I Near Vyapar Kendra Gurgaon 122002 (Haryana), INDIA • Branch Offices: Office No 11-12, Vasundhara CHS, Sector– 8, OPP- 3 Star Hotel, Kharghar, Navi Mumbai - 410210 5-A Tilak Bhawan Tilak Marg JAIPUR 302004 (Rajasthan) INDIA www.ipbinfoservices.com www.seotraininginstitute.in