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Interactive Video Solutions The Journey from Passive Viewers to Active Users

nteractive video solutions are popular advertising techniques to grab audience attention and show brand offerings in the best light. These are ads that convert passive viewers into active, engaging viewers with the help of rich media elements. The interactive elements spice up ads and persuade the desired action from the audience.

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Interactive Video Solutions The Journey from Passive Viewers to Active Users

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  1. Interactive Video Solutions: The Journey from Passive Viewers to Active Users interactive video solutions

  2. Introduction • Interactive video solutions are popular advertising techniques to grab audience attention and show brand offerings in the best light. These are ads that convert passive viewers into active, engaging viewers with the help of rich media elements. The interactive elements spice up ads and persuade the desired action from the audience.

  3. Types of Interactive Video Solutions • Playable in-app ads • In-game ads • Interactive video ads

  4. Reasons for Brands to Adopt Interactive Video Solutions • Combat Short Attention Span • Interactive video solutions have interactive layers that attract the audience's eyeballs. The rich media elements, such as audio, video, and animation, combat banner blindness. It increases the chances of the audience skipping the ad. • Increase Brand Recall Value • Advertisers use interactive video solutions to register ads in customer’s minds. The dynamic elements in these ads increase brand recall value. So, when a customer makes a buying decision, the chances of the brand’s products/services sticking in their mind are higher.

  5. Benefits of Interactive Video Solutions • Better User Engagement • Interactive elements encourage user participation. Advertisers use quizzes, questionnaires, and clickable items to improve user engagement. It creates an immersive and memorable ad viewing experience.

  6. Direct Touch Point for Customers • The interactive elements in the video ad are the direct touch points to collect customers’ feedback. It aids in improving brand offerings. • Measurable KPIs • Many measurable KPIs are in interactive video ads, including video completion rate, click-through rate, average time spent, and engagement time. These KPIs are a great indication of ad campaign performance.

  7. Conclusion • Advertisers, brands, and agencies use ad builder platforms to create dynamic interactive video ad solutions. These platforms have different ad formats, such as carousels, quizzes, branching, vertical view, and 360-degree view. Advertisers can leverage these formats to build, optimize, and deploy high-performance interactive video solutions.

  8. Thank You!

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