unfunnel Methodology Triple your Revenue with Inbound Marketing and Lean Startup Methodologies May 2015
Why The Marketing Funnel Is A Myth Assumptions ● Create a product - launch to masses ● Target market after mass ● Control the Audience - Turn them into Leads, Convert Leads into Paying Customers ● After a Sale, the Process is Over? ● More traffic = More Sales (the more you tell, the more you sell) ● The marketer controls its own fate at each step of the marketing funnel
How it REALLY works People are inherently social in nature - they share, discuss and whether or not you see it - they rate / review your products. The biggest margin in business history occurs AFTER the initial sale People want products that solve their problems - not marketing that says its products can solve them.
You DO NOT Have A Traffic Problem You might have a business model problem, a product niche or lead gen offer problem or even a web analytics problem. What if I told you that each time you get a visitor to a page on your website, you make $10 in profit? Think you could get traffic to this web page?
HEre’s the Pudding… $3.2 Million The LEAST amount of revenue this model has delivered in 6 months or less ...
Knowing Your Niche With over 60% of the daily users crossing paths with Google, the battleground of your industry can be won or lost by your ability to know how users behave online, across devices. More important, you’d better know what users are searching for online – and how they’re searching for it.
Growth Hacking the Google Keywords Tool ⏩ A missing step in your keyword tool ⏩ How to use the tool against Google ⏩ Total Cost? $0 … Time = 5 mins ⏩ Buyer Keywords are your revenue battleground Your audience will listen to you and read your content, even buy at will, but NOT if you don’t listen to them - via Google tools you see daily.
Find the Solutions People Want (Using Google)
Buyer Personas Bring the attention of your audience simply by finding and leveraging their pain points, objectives and purchase decisioning - all before you’ve even met them.
Traction Channels + Business Models Overnight Product Dev Traction Channels Turn any concept, content or consult into profitable business revenue models. Ever hear you need to be everywhere, across every channel? Our case studies will show you the exact opposite is true - 100% of the time, no exceptions.
WEBSITE OPTIMIZATION 2.0 From blogging to landing pages, sales letters, automation hacks, SEO dominance, email marketing tips, tools and revenue generation ...
What Are TRACTION CHANNELS? Would you market wedding photography and auto parts using the same channel? Pinterest for both, maybe? Stay focused on your traction channel and, once mastered, add a second and third traffic source. ● ● ● ● ● ● ● Email marketing Social Media Strategy (Facebook / Twitter / YouTube, etc) Google AdWords / Display Network (retargeting) Organic Search Engine Optimization Blogging for Business ePublications Referral Programs
Product Splintering Lead Magnet Tripwire Offers Revenue Maximizer The Lead Generation Offer is an irresistible bribe that gives a piece of valuable info to a prospect in exchange for their contact info. Execute on this sales tactic in the Digital Revenue Engine conversion flow, you’ ll be ahead of most competitors. Would you be shocked if I told you that McDonald’s makes almost no money on the hamburger? I guarantee it. So first, you’ll need to provide tremendous value with the Lead Generation Offer.
Lead Generation Lies You’ve Been Told Subscribe Form < 1% Leads Landing Page Offers > 99% - - - More Relevant Instantly Target 30-50% Conversion Rate!
“Your Margin = My Opportunity” Tripwire Sales Offer (16x Customers) Revenue Maximizer
ROI Showdown Customers vs. Partners
Partner Return Path = Faster Growth Test + Survey + Test Our process is easy
It’s all about the roadmap. Many thanks.