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Studies prove that involvement increases comprehension. If you are at a printer, please print this pdf out and make notes. Better still, read through these thought provoking questions (even if it’s a quick skim) BEFORE you
begin working with the video. We’re talking about MUCH DEEPER persuasion and the moment-by-moment internal selection processes ALL your customers go through.

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The Death of List Building in 2016


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    1. FREE pdf Profit Guide: The DEATH OF LIST BUILDING: How to Ensure Reliable Business Growth And Profits… Before It's TOO LATE! NOTE: Studies prove that involvement increases comprehension. If you are at a printer, please print this pdf out and make notes as you're watching the short video. Better still, read through these thought provoking questions (even if it’s a quick skim) BEFORE you begin working with the video. We’re talking about MUCH DEEPER persuasion and the moment-by-moment internal selection processes ALL your customers go through. 1) Clickthrough rates have fallen by about __?__% since 20 _ _. What are the key forces contributing to that drop off? How do YOUR click-through rates compare over the last 3 to 5 years? Or even further back, if you’ve been in business that long? 2) All marketing media are subject to two unstoppable forces: N_________ and F__________. What have been the key F___________ factors affecting YOUR business? Where have you, personally, seen N___________ give way to boredom? 3) Of the new marketing media listed on the video, how many does YOUR business try to master? COPYRIGHT LEVIS INTERNATIONAL MARKETING: The material contained in this publication is protected under International and Federal Copyright Laws and Treaties & may in no way be reproduced or transmitted without the express written permission of the publisher. Any unauthorized reprint or use of this material is expressly prohibited.

    2. How does that compare to the biggest companies with an army of employees? What’s the biggest mistake you can make with these media? 4) If you could only use ONE marketing media, what would it be? Choose from the following: Facebook, AdWords, Twitter, LinkedIn, Magazines, SEO, Pinterest, Instagram, Newspapers, Podcasts, Google+, Tumblr, StumbleUpon, Email, YouTube, Radio, Blogging, Television. WHY would you choose it? 5) On the video’s quick-quiz, what’s YOUR score for an average day? Can you sense the pointless “addiction?” Think back to when you’ve actually received some “substance” and how fulfilling it is, and how much more willing you are to slow down and really take it in. Look in your inbox and notice what criteria you use to sort and select. NOTE not mentioned on the video: Psychologist B.F. Skinner showed that “variable reinforcement” is far more powerful than being rewarded for every action. It’s the driving force in Las Vegas, where a random, occasional reward KEEPS you pursuing the goal, almost indefinitely. Skinner demonstrated this phenomenon with pigeons pecking a lever for a pellet of food. COPYRIGHT LEVIS INTERNATIONAL MARKETING: The material contained in this publication is protected under International and Federal Copyright Laws and Treaties & may in no way be reproduced or transmitted without the express written permission of the publisher. Any unauthorized reprint or use of this material is expressly prohibited.

    3. 6) The experts have been telling us for decades that ATTENTION is the most valuable marketing commodity in the world today… and it WAS.But what has replaced it? What’s the deeper driving force that fuels our online addictions? C___________ attention is also defined as I__________. What could you do right NOW to satisfy your customers’ longings? What is the simplest, least expensive thing? Think of your favorite marketers… the ones that you trust. Look deeper into WHAT qualities have made you like, trust, admire… or whatever it is that’s hooked you. 7. LIST BUILDING is DEAD! What has replaced it (the birth of F___________)? What marketers can you think of who’ve taken advantage of this phenomenon? Name 3 niches that use an E__________, that the F__________ can join together against? 8. From engineering hundreds of successful email campaigns targeting millions and millions of end-users (and actually standing over people's shoulders and watching them and asking them how they do this)… …What’s MORE IMPORTANT than the SUBJECT LINE? COPYRIGHT LEVIS INTERNATIONAL MARKETING: The material contained in this publication is protected under International and Federal Copyright Laws and Treaties & may in no way be reproduced or transmitted without the express written permission of the publisher. Any unauthorized reprint or use of this material is expressly prohibited.

    4. Go to your inbox (even before you watch the video), and see how you sort your EMAIL. Slow w - a- a - a - y down, so you notice your internal process at work… because you DO have one. COPYRIGHT LEVIS INTERNATIONAL MARKETING: The material contained in this publication is protected under International and Federal Copyright Laws and Treaties & may in no way be reproduced or transmitted without the express written permission of the publisher. Any unauthorized reprint or use of this material is expressly prohibited.