With a list of more than 29,000 subscribers, I’ve overseen the delivery of more than 175 landing pages over the last 12 months… and that’s just from the unfunnel brand.
In total, I’ve managed over a 1,000 landing page designs, including...
- Lead magnets
- Sales pages
- Facebook tabs
...and many other types of landing page with a single objective, in multiple niche markets in the last year.
I don’t say this to brag. I simply want you to know that I actually do this stuff for a living. This IS NOT another pdf about writing better landing page from a guy posing to be a conversion marketing expert.
We’ve sent users to plenty of winning landing page offers over the last year and a half — but we’ve had our share of losers too.
In this swipe file, you’ll get the headline, visual design, body copy (word for word), landing page tool used for each, and my analysis of the strengths of our 16 best performing landing pages over the last year.
I'm also going to show you the conversion rate of each one! ;).
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With a list of more than 29,000 subscribers, I’ve overseen the delivery of more than 175 landing pages over the last 12 months… … and that’s just from the unfunnel brand. In total, I’ve managed over a 1,000 landing page designs, including... 1. Lead magnets 2. Sales pages 3. Facebook tabs ...and many other types of landing page with a single objective in multiple niche markets in the last year. I don’t say this to brag… I simply want you to know that I actually do this stuff for a living. This IS NOT another blog post about writing better email from a guy posing to be a conversion marketing expert. We’ve sent users to plenty of winning landing page offers over the last year and a half — but we’ve had our share of losers too. In this article, you’ll get… … the headline, visual design, body copy (word for word), landing page tool used for each, and my analysis of the strengths of our 16 best performing landing pages over the last year. I'm also going to show you the conversion rate of each one. ;)
Before we show you our best email body copy, you need to know that… Sometimes we ask too much from a landing page offer or design A lot of landing pages, offers and designs fail because the inbound marketer doesn’t understand the role of each part of a landing page design. Here’s what I mean by roles… ● the job of the headline is to sell the open ● the job of the body copy is to sell the click ● the job of the landing page is to convert or sell (whether that sale is an optin, a purchase, etc.) Sometimes we make the mistake of asking the landing page to sell the click. Or, we make the mistake of trying to sell a product in the body of the text. Our Top 16 landing pages don’t ask the headline, visual design or body copy to do more than their job. But that’s not all our best performing landing pages did right. Let’s dive in and look at our best performing landing pages by conversion rate and see why these offers and their landing page designs got it right. We’ll start with out 16th best performing landing page…
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I just love “swipe copy” – it’s tested and proven acquisition marketing copy that you can cutandpaste and use in your emails and promotions. What I’ve found is that the better I get at writing copy and digital marketing as a whole, the more I like to start with a tested and proven idea. After that, I tweak it and make it my own. And I’m not unique – the very best copywriters in the world have the biggest libraries of swipe copy. Here’s why: reinventing the wheel is not only a lot harder, but it’s also a lot riskier. It’s a lot safer to use something that’s worked before. If you’re looking for some great “client acquisition” copy as a digital marketing agency or consultant of any kind, here's a 28page collection of his best email campaign swipe file for getting highticket clients.
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If people already come to your blog as a marketer, writer or consultant why would you NOT offer them a template for how the best in the biz do blogging? Since it launched a little over a week ago, this offer combined with the top performing landing page design used to push it has captured hundreds of leads in more than half a dozen countries. That’s a wrap for our best performing landing pages of 2016 here’s to an even better contentfilled 2016! Do you think offers or design mattered most? Did your favorite offer make the list?