slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Lifecycle Conversion Mapping (free marketing template) PowerPoint Presentation
Download Presentation
Lifecycle Conversion Mapping (free marketing template)

Loading in 2 Seconds...

play fullscreen
1 / 1

Lifecycle Conversion Mapping (free marketing template) - PowerPoint PPT Presentation


  • 626 Views
  • Uploaded on

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Lifecycle Conversion Mapping (free marketing template)' - AgileMarketing


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Campaign Multi-Channel Touchpoints - unFunnel Lifecycle Part 4 Diagram

N/A

11)  Automated Email Newsletters & RSS feed

12) Mobile SMS Text - personal access 1-to-1

13) Direct Twitter Messaging

Month 1 - Messaging

1)  Personalized Thank You Email - unAutomated

(Current target after first conversion) Call to Action

Link (CTA) - View Rewards Program

2)  Send a Weekly Special Promotion - until they

convert and move to "active"

Marketing Message

efforts and see what information they need - and be as available

as possible to work with them on earned media opportunities.

These are the people that you want to hold close. Spend the time

to get to know them and figure out how you can help - and how

they can help you. This reciprocal relationship will be

individualized for each person and the size of their networks but

well worth the effort. Make sure you align and recognize their

Since they are not committed to your brand yet, automated triggered

emails are fine, BUT make sure include a rewards program to

incentivize them. Any lead can be a potentential partner, but qualify

them by making them take the next step.

Month 6+ - Messaging

7)  Affiliate Referral Program - monetary incentive

for sharing your brand information

Triggered Communication

8)  Poll/Survey 1 - (feedback)

9)  Poll/Survey 2 - (feedback)

10) Poll/Survey 3 - (feedback)

Month 2-4 - Messaging

3)  Loyalty Program - personalized based on industry

or persona

4)  Social Product 1 - (peer 2 peer, social contest, on

or offline event, game or app etc.)

5)  Social Product 2 - (a different platform for

engagement)

6)  Social Product 3 - (new platform based on

feedback from product 1&2)

This is normally the time you would stop spending money to retain

and keep your loyal followers. After the 6 month point, this person

has proved their interest and it's worth paying them back for their

hard work and listening to what they have to say. Remember, a 3rd

party objective opinion is usually something traditional marketers

pay for with user and experience testing - so take advantage!

Here is the time to invest and engage. Since you didn't use media

budget to capture the lead, shift those dollars towards creating content

that is beneficial to the user. Make sure it is able to be customized to

different needs and puts the customer first, instead of the brand.

Triggered Thank You (After All Conversions) CTA View Your Total Rewards Earned

Co-Branded Campaign (Secondary Targets, Constituents & Allies) CTA Brand Integration Opportunities

©  Copyright  2013  unfunnel.com