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Are you still creating “all-in-one” content? Is it working for you? We guess NOT.
Optimize your content strategy and start with an audience-first strategy. Your audience is NOT a device and it’s NOT only your current customer and certainly NOT unique. Your audience is now everyone that your brand touches and you need to come up with a plan that meets each of their needs and have a business plan and goal for each type of person. This plan also needs to be based on your resources, budget and annual business goals or it will FAIL (refer to Business Startup Annual Plan).
The touchpoint map is a guideline that can fit most businesses and be easily adapted to your unique product niche. Based on a year of integrated channel touchpoints and cultivation cycle this secret mixology can be your pathway to creating an effective and engaging brand experience.
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= New content development # people reached A Journey with the Brand - Key Touchpoints & Messages by Audience = level of efort = engagement = revenue = retention 2015 GOALS JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC Key Messages PROSPECTIVE CUSTOMER Summer Education Series Web Lead (Membership) Gen Campaign Holiday Product Ofer Year Forecast Teaser Video Mini Who we are What we do Who we’ve helped Resources to help you 1:1 Blog Ofcial Launch (12) Website Refresh Amazon eBook Published Local PR Event Web Lead Gen Campaign Web Lead Gen Campaign CEO/Partner PR Interview Case Study Campaign New Product Launch 1 ROI (sales vs. operations) Seeded LinkedIn Group Event Sponsorship Networking Event Community Meet-up #1 Personalized Thank You Web Spring Brand Campaign Community Meet-up #2 User Behavior Analysis ## Qualifed Prospects Premium Member Content Sprint 2 Premium Member Content Sprint 3 Premium Member Content Sprint 4 Premium Member Content Sprint 1 Infuencer/ Partner Holiday Party Year Forecast Teaser Video CURRENT CUSTOMER What we are planning New member only content The value we add Why we appreciate you Website Refresh New Product Launch 2 Spring Campaign New Product Launch 2 Membership Upsell New Product Launch 3 Webinar Session 1 New Product Launch 1 XX% Webinar Session2 Guest Speaker Event Q1 Q2 Q3 Q4 Webinar Session 3 LinkedIn Group Invite Social Webinar Session 4 Community Meet-up #1 Community Meet-up #2 Mobile App Rollout Brand Impact Report Brand Impact Report Brand Impact Report Brand Impact Report Engagement STRATEGIC PARTNERS XXXM Premium Partner Program Annual Awareness Campaign How we can help eachother How you will be incentivized Content you can brand & share Networking event invites Summer Education Series Year Forecast Teaser Video Website Refresh Infuencer/ Partner Holiday Party Afliate Partner Plan Complete Year-End Investor Pitch New Product Launch 2 Impact Investing Partner Unique Website Visits Spring Campaign Program Launch LinkedIn Group Invite Networking Event Partner Appreciation Event XX% Repeat Site Visits SOCIAL & COMMUNITY Share your needs Innovation and brand milestones Membership ofers Impact stories & reviews (buzz-worthy) Year Forecast Teaser Video Holiday Story & Amazon eBook Published Website Refresh New Product Launch 1 Audience Building Blog Blog Blog Blog Membership Campaign Promo Discount XX Articles (6) Articles (6) Articles (6) Articles (6) Customer Poll Rating Impact Infographic Impact Infographic Impact Infographic Team Bio Website Refresh Web Social User Behavior Analysis LIKE campaigns Spring Campaign (earned & paid media) How can we help you? How you can help Why we are diferent Why we are succeeding INFLUENCER/ BRAND LOYALIST Social & Web Holiday Branded Items & Cover Photos Spring Campaign Start-up Investor Pitch Year-End Investor Pitch Blog Launch Website Refresh Small VIP Event Local PR Event New Product Launch 1 LinkedIn Group Invite Collaboration App Project (user input) Web New Gen Strategy Mobile App Teaser Mobile App Rollout New Product Launch 2 User Behavior Testing