1 / 5

(Published) How to Track Black Friday Competitor Ads with AdSpyder

Black Friday is one of the largest shopping sales in the year, and companies do their best to lure consumer into their stores and pay attention to their advertisements. For marketers, this period is critical, and therefore, monitoring the competitor ads could make or break the marketing campaign. This is where AdSpyder enters into the picture, an Ad spying tool that should provide you with real time update on what your competitors are up to.

Adspyder2021
Download Presentation

(Published) How to Track Black Friday Competitor Ads with AdSpyder

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BlackFridayisoneofthelargestshoppingsalesintheyear,andcompaniesdotheirbesttolure consumerintotheirstoresandpayattentiontotheiradvertisements.Formarketers,thisperiodiscritical,andtherefore,monitoringthecompetitoradscouldmakeorbreakthemarketing campaign.ThisiswhereAdSpyderentersintothepicture,anAdspyingtoolthatshouldprovide youwithrealtimeupdateonwhatyourcompetitorsareup to. • Inthisblog,IwillrevealhowyoucanstartusingAdSpydertotrackBlackFridaycompetitorads, analyzethedata,andlevelupyourgameinthecompetitiveBlackFridayadslandscape. • WhyTrackingCompetitorAdsDuringBlackFridayisCrucial • ButBlackFridayisn’tjustaboutcoupons;it’sabouthowyoucommunicatethemtothe consumers.Competitoradtrackingoffersvaluableinsightsinto: • TrendsandPatterns:Onewayofachievingthisisbystudyingcompetitoradstobe abletodeterminetrendsinthecreativewriting,offersmadeandtheplatformsadopted. Sotheknowledgeofwhatworkscanenableyoutoformyourowncampaigns. • CustomerEngagement:Knowingwhichadsarepopularamongthetargetconsumers isawayofidentifyingtheproductsortheoffersthatarecreatinganimpression. • CompetitiveEdge:Knowingwhatyourcompetitorsarepromotingcanallowyouto easilyadapttoofferingbetterpromotionsortobetterplaceyourproducts. • WithAdSpyderyoucanspyonyourcompetitors’adsonvarioussitesandgetalltheinformation youneedtobeatthem. • AdSpyderOverview:TheUltimateAdIntelligenceTool • AdSpyderisthesophisticatedadspyingtoolthatisaimedtomonitorthecompetitorads on socialmedia,searchengines,andwebsites.Italsogathersdatainnearreal-time,andoffersa detailedviewoftheadcreatives,performanceandtrends. • KeyfeaturesofAdSpyderinclude: • Real-TimeAdMonitoring:Adtrackingisalsoimportantespeciallywhenadsarelive andthereisanupdateonthem. • Cross-PlatformAnalysis:Itisimportanttomonitoradsonsocialmediaespecially Facebook,Googleads,Instagram,and YouTubeAds. • AdCreativeLibrary:Visitanadcreativelibrarysoyoucanseekforinspirationoreven studythecurrentdesignsthatareintrend. • Geo-SpecificTracking:Watchadsthatareconcentratedonparticularareassothat you gettheideaofnichemarketing.

  2. AdvancedFilteringOptions:Advertisebasedontypeofad,theplatformused,and levelofinteraction. • AllthesefeaturesmakeAdSpyderamust-havetoolforBlackFridaycampaignmonitoring and improvement. • Step-by-StepGuide:HowtoTrackBlackFridayCompetitor AdswithAdSpyder • AdSpydermakesiteasyandefficienttotrackcompetitorads.Hereisasimpleguideonhowto getthemostoutofthistoolonBlackFriday: • AdSpyderSign Up • ThefirstandmostobvioustaskintheprocessistoregisterinAdSpyderifyouhavenotdoneit before.Onceinside,itisadvisabletogetusedtotheinterfaceoftheplatformanditstools. • Tip:MakespecificlistsfortrackingBlackFridayadsbygivingyourprojectstheright name(forinstance,“BlackFriday2024CompetitorAds”). • Listdowntherivalstofollow • Beforegoingtoadtracking,statetheparticularcompetitorswhichareofinterestduringtheBlackFriday.Thesecouldbedirectrivalsorindustrygiantsandyourcompanywillbecompeting withthemheadon. • UseCaseExample:Supposeyouareaninternet-basedelectronicsretailer;youmaywishto monitoradsfromotherretailerssuchasBestBuy,Amazon,Walmart,andsoon.Forthesmall business,monitorregionalrivalsorspecificInternet-basedshops. • MonitorCompetitorAdsAcrossPlatforms • AdSpyderprovidescross-channeltrackingandyoucantrackyouradsfromchannelssuchas Facebook,GoogleAds,Instagram,andmanyothers.Everysitehasitsownadtypeand audience,thusitisnecessarytomonitoradsineveryplatformthatisrelevanttothebusiness. • Facebook&Instagram:Followcompetitor’ssocialmediaadvertisementandsponsored postannouncements.Whattheyshareandhowoftentheypost: • GoogleAds:Findoutwhatkeywordsdirectcompetitorsbidonandmakeacontentof theirads.

  3. YouTube:VideoadsarealsocommonduringblackFridaysalesincethetimesare changing.Beabletoseewhichvideocampaignsaregivingviewsandwhichonesare popular. • FilterAdsbyCategoryandPerformance • WithAdSpyderitiseasytofilteradsbysuchparametersasengagement,adformat andnetwork.Hereishowyoucanusethesefilterstorefineyoursearchandconcentrateontheads thataresignificant. • Tip:SelectBlackFridayadsbythelevelofappealandfindoutwhatthecompetitors’ messagesandformatsaremosteffective. • AnalyzeAdCreatives • TheAdSpyderofferstheAdCreativeLibrarythatshowsthedesigns,text,andCTAusedinthe adsofyourcompetitors.Thisgivesampledetailsonhowcompetitorsareplacingtheirproducts duringtheBlackFriday. • AnalyzeMessaging:Analysethewordsthatarechosenforheadlinesanddescriptionsofyourcompetitors’products.Aretheyemphasizingonflashsales,freedeliveryorother promotions? • ExamineVisuals:Observewhatemotionsarebeingappealedto,colorschemes,font styles,productsused,andlogos. You canusethisdatatoimproveyourownads creatives. • StudyCall-to-Actions(CTAs):EnsuretonoticethekindofCTAscompetitorsareusing (e.g.,“ShopNow,”“LimitedStock”),andhowyoucouldenhanceordivergefromthem. • TrackAdPerformanceandEngagement • Inadditiontocreatingads,AdSpyderhasperformancemetricssuchasengagement,likes, comments,andshares.Thiswillhelpinformyouonwhichadvertsarepopularamongthe people. • Tip:ConcentrateonhighinteractivityadvertisementsduringBlackFridaysincetheyare themosteffectiveadvertisements.Understandwhytheyareuniqueandadaptitto your advantageforyourownapproach. • UsingAdSpyderInsightstoOptimizeYourBlackFriday Campaigns

  4. Havinganalyzedtheadsofyourcompetitorsitishightimetoapplythereceivedinformationin relationtoyourBlackFridaycampaigns.Herearesomekeystrategiestoconsider: • Offer CompetitivePricing • Ifyourcompetitorsareofferingdeepdiscountsorotherincentives,thenyouwillhavetomake surethatyourincentivearealsoappealing.AdSpyder’sadtrackingcanhelpyoukeeptrackof yourcompetitors’pricingontheirpromotionsandalignyourownpromotionstotheirsoreven beatthem. • Tip:Ifyoufindthatothercompetitorsareofferingsimilarproductsatcheaperprices,try tooffermoreproductsinapackageorgiveextraslikefreeshippingorfreegifts. • RefineYourAdCreative • Lookingatthebestperformingadcreatives,youareabletodevelopyourownadstobeinline withthecurrenttrend.Employthesamekindofgraphicsorcolorsorthesamekindof advertisingsloganstostandout. • Tip:MakeBlackFridayadsmorepersuasivewithscarcitytechniques(forexample, ‘Onlyseveralleft!’)orcountdownsifyouseecompetitorsemployingthem. • TargettheRightAudience • UsingAdSpyderyoucanfindoutinwhichareascompetitorsareconcentratedduringBlack Friday.Utilizethisinformationtohelpyoubetterdirectyourfutureaudiences,sothatyouare abletoeffectivelyreachtherightpeoplewiththerightmessage. • TestandIterate • AdSpydercanalsobeusedtotracktheBlackFridayadperformanceofyourownads in real-time.Shouldyoufindoutthatacompetitor’sadismoreeffective,youcanimmediately adaptbychangingtheadcontent,thetextortheplaceofyour ad. • ThePowerofReal-TimeData • AnothermostnotablefeatureofAdSpyderisitsdataupdatefeature;itoffersreal-timedata. BlackFridayisaratheractiveday,andhavingfreshdataonthecompetitors’adcampaigns helpstorespondquickly.Thus,bydecidingonthekeypointsofthepromotionbasedonthe analysisofcompetitors’data,youcanincreasethelikelihoodoforganizingasuccessfulBlack Friday. • Tip:ItisrecommendedtochecktheadeverydayatleastduringtheBlackFridayperiod totracknewaddsorchangesinthecompetitor’sstrategy.

  5. Conclusion CompetitoradsshouldbemonitoredduringBlackFridaytoensurethattheydonotlosegroundinaverycompetitivemarket.AdSpyderallowsyoutohavefullandcomprehensiveviewofyour competitors’advertisingtacticsandadjustyoursinthemostefficient way. AdSpyderprovidesall whatyouneedtoknowaboutBlackFridayincludingadperformance,trendsincreativeandmuchmore. Ifyouapplythesetoolsandtechniques,youwillbeabletomaketherightdecisionandgetthe highestconversionsforyourads,leavingbehindyourcompetitorsduringthisBlackFriday.

More Related