What Is Generative Engine Optimization GEO) Can it Help Your Business Grow in Kolkata

1. What Is Generative Engine Optimization (GEO)? Can it Help Your Business Grow in Kolkata? The rise of AI has resulted in a complete shift in SEO and online marketing practices. If you are hiring SEO freelancers in Kolkata now, make sure he knows about GEO. To put it simply, Generative Engine Optimization (GEO) is about the optimization of your content for AI search results. Hire an SEO Freelancer In Kolkata Who Can Use the Power of GEO for You! What is GEO? How is it different from SEO? Defining Generative Engine Optimization (GEO) Generative Engine Optimization is a new strategy in digital marketing for ranking website content on AI- generated answers on platforms like Google AI Overview, ChatGPT, Perplexity, and others. Traditional SEO is more focused on keywords and SERPs. GEO is more about relevant and quality content that is easily picked up by AI models and provided on generated answers. GEO vs SEO Both of these are used to improve rankings and visibility. However, Search Engine Optimization (SEO) is used for ranking websites on top of search engine result pages (SERPs), while GEO focuses on making

2. your site’s content visible on AI searches. SEO is keyword-focused but GEO is concerned more with large language models (LLMs). GEO gives more importance to content quality than SEO. How GEO can help to grow Kolkata businesses How it works in practice Traditional backlinks are now losing their value, on-page content and technical factors are becoming critical for website visibility. These later 2 factors are also crucial for GEO. • Generative AI engines pick up data from technically well-structured sites. • On-page content that is more conversational ranks better through AI searches. • Schema, headings, FAQs and EEAT need to be improved for generative answers. Benefits of GEO for your business There are many benefits it provides to businesses of Kolkata. • It increases local visibility by optimizing your site for ‘near me’ searches. • As GEO is relatively new, brands that use it earlier can be online leaders in their industries. • Better GEO automatically improves your website’s experience, expertise, authoritativeness, and trustworthiness (EEAT) • Generative search result ranking provides better leads.

3. How to get started? The basics of ranking and website optimization remain the same in GEO. Search engines still need to crawl your website. Title tags and meta descriptions remain important. However, you need to: • Understand queries better. • Focus on content that provides direct answers. • Use conversational language. • Be up to date with algorithms that guide AI. Conclusion If you want the best SEO and GEO services in Kolkata, Adrij SEO Expert provides you all-round support. He can help you to improve your site’s visibility in AI answers. Author Bio: I started my journey in this search engine optimization field in 2020. I focus every single update on the Google algorithm and implement it on my website and all my client's websites. After proper implementation, it worked on all my projects and got a positive response. I know very well that every single update is very crucial for any SEO expert who works properly and gets satisfied feedback from search engines. So, in 2025 GEO is one of the best ways to rank websites on various AI platforms that are helpful. If AI platforms suggest your content to your audiences, then it will work better for you and your search engine ranking.