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In the ever-evolving digital landscape, advertising on Google is essential for brands looking to reach a broader audience. Shopping ads are an innovative way to showcase your products directly on Googleu2019s search results, offering a seamless shopping experience for potential customers. With Google Shopping Ads, you can target the right audience based on search queries, location, and behaviour, increasing your conversion rates.
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Ads4SeoCSS ShoppingadsonGoogle
AboutAds4SeoCSS FollowingaEuropeanCommissionruling,GoogleintroduceditsCSSPartner programtopromoteComparisonShoppingServices(CSS)andencourage marketcompetitioninEurope. Agenciesandmerchantsbenefitfroma20%cost-per-click(CPC)discount onGoogleShoppingbyrunningtheiradsthroughAds4SeoCSS. AsoneofEurope’sleadingCSSproviders,Ads4Seooffersthisserviceacross Europe,includingSwitzerlandandtheUK. Howdoesitwork? TorunShoppingadsonGoogle,youneedbothaMerchantCenter accountandaGoogleAdsaccount. AMerchantCenteraccountisexclusivelyprovidedbyaCSS(suchasGoogle Shopping,Ads4Seo,etc.). OnlyaCSScandisplayShoppingadsandfreelistingsonGoogle. Ads4SeoprovidesaMerchantCenteraccountidenticaltoGoogleShopping. Additionally,youcantransferanexistingMerchantCenteraccounttoAds4Seoseamlessly.
HowCSSModelsEnsureProfitability EachCSSensuresprofitabilitythroughvariouspricingmodels. ForForinstance,GoogleShoppingappliesamargin,whichisdeductedfrom thebidsplacedbymerchants(asillustrated below). Source:GoogleShoppingCSSFAQ Ads4Seochargesonlyafixedmonthlyorannualfee. Ads4SeoCSSdoesnottakeanymargin,ensuringthat100%ofyourbudgetis allocatedtoyourShoppingcampaigns. Whatdoesthismean?Forexample,considerabidwithavalueof1€. Bid 1€ Bid 1€ Googlemargin 20% Ads4Seo margin Actualbid 0.80€ Actualbid 1€ Shoppingads 20%morecompetitive
Whataretheadvantagesforyou? SaveMoneyandBoostROAS:MaximizeyourReturnOnAdSpend (ROAS)bydrivingtraffictoyourShoppingadsmoreefficientlywith morecompetitivebids. TransparentandCompetitivePricing:Ourofferisamongthemost competitiveonthemarket,withnohiddencostsorfees.Wedonot takeashareofyourearnings. FullControlOverYourCampaigns:Withourself-serviceCSS,youhave completecontroloveryourproductfeedandcampaigns.Youcan eitherrequestanewAds4SeoMerchantCenterortransferyour existingonetoAds4SeoCSS. EnhancedCampaignVisibility:NewCSScampaignscanrunalongside existingShoppingcampaigns,doublingtheirvisibilityonthesame search.Googleensuresyouwon’tbidagainstyourselfautomatically. Ads4SeoCSSis… ACSSPremiumPartnerandGooglePremierPartner:Fullyindependent. Trustedby: Over500agencies. Morethan2,000e-commercecompanies. PerformanceHighlights: 500,000+dailyclicks. 100+millionproductsmanaged. $350+millioninadvertisingspend. CustomerBenefits: Premiumsupport. Flexiblepricingplanswithmonthlyorannualbilling. Cancelanytimewithnocommitment.
YourAds4SeoCSSSetup Whenyousignup,wewillrequesttheIDsoftheGoogleAds account(s)youwishtousetotakeadvantageoftheCPCdiscount. IfyouaretransferringanexistingMerchantCenter,wewillalso needitsIDalongwiththeIDoftheGoogleAdsaccount. WewillthencreateyourMerchantCenteraccountwithinthe MerchantCenteroperatedbyAds4SeoCSSandlinkittoyour selectedGoogleAdsaccount(s)injustseconds,orwewillinitiate thetransferofyourexistingMerchantCenter. Withourself-servicesolution,youcanindependentlycreateand manageCSS-approvedGoogleShoppingcampaignsusingthe standardsetup,whichincludesuploadingyourproductfeed. EligibleCountriesforGoogle’s CPCDiscount YoucanrunShoppingadsinthelistedcountrieswhiletaking advantageoftheCPCdiscount,regardlessofwherethe merchant'sbusinessislocated. IfHowever,ifyourunadsoutsideofthesecountries,theCPC discountisnotavailable,asCSSoperatessolelywithinEurope.
WhyChooseAds4SeoCSS? • CompetitivePricing:Benefitfromafixedmonthlyorannualfeewithno hiddencostsormargins,ensuringyourbudgetisfullyutilizedforyour campaigns. • ProvenPerformance:Withover500,000dailyclicksandmorethan100 millionproductsmanaged,Ads4Seohasastrongtrackrecordof deliveringresults. • ExpertSupport:Accesspremiumsupporttoassistyouwithyour campaignsandaddressanyquestionsorconcerns. • Self-ServiceFlexibility:Enjoycompletecontroloveryourproductfeed andcampaignswithouruser-friendlyself-serviceplatform. • EasySetupandManagement:QuicklycreateandmanageCSS-approved GoogleShoppingcampaigns,includingseamlessproductfeeduploads. • EstablishedPartnerships:AsaCSSPremiumPartnerandGooglePremier Partner,Ads4Seoisrecognisedforitsreliabilityandexpertiseinthe market. • NoBiddingAgainstYourself:Googleautomaticallypreventsyoufrom biddingagainstyourowncampaigns,maximisingyouradvertising efficiency.
FrequentlyAskedQuestion HowDoesthe20%CPCDiscountWork? The20%CPCdiscountisautomaticallyappliedtoyourGoogleauctions. Thismeansthatabidof€0.80throughyourAds4SeoCSScampaignis equivalenttoabidof€1.00throughastandardGoogleShopping campaign. Withincreasedbiddingpower,youcanparticipateinmoreauctions, achievehigheradpositions,andreceivemoreclicksatlowercosts. WhatIfIUsePerformanceMaxCampaigns? CSSShoppingcampaignsmanagedbyPerformanceMax(PMax)alsobenefit fromtheCPCdiscount. CanITransferanExistingMerchantCentertoAds4SeoCSS? Yes,youcan.AllyourexistingShoppingcampaignswillcontinue runningwithAds4SeoCSS,soyoudonotneedtomakeanychanges. WhereCanISeetheCPCDiscount? TheCPCdiscountprovidesabiddingadvantagetiedtoadifferent pricingmodelthatAds4SeoofferscomparedtoGoogleShopping. IfyouswitchfromGoogleShoppingtoAds4SeoCSS,youcanexpectto winmoreauctions,achievebetterplacements,andgaingreatervisibility foryourShoppingads. DoestheCSSSetupAffectExistingAccountSettingsinGoogleAds? TheCSSsetupdoesnotalteranyofyourGoogleAdsaccountsettingsor functionalities.
FrequentlyAskedQuestion WhatWilltheCSSLabelShowinGoogleShopping? CSSShoppingadswilldisplaythe“ByAds4Seo”labelbecausethe MerchantCenteraccountisautomaticallylinkedwiththeofficialCSS Partner(Ads4Seointhiscase). HowMuchDoesAds4SeoCSSCost? Weofferaverycompetitivepriceof$29permonthforeachMerchant Centeraccount. Withourannualbillingoption,youcansave20%upfront,makingusone ofthemostaffordableCSSprovidersonthemarket. IsIsThereaBindingPeriod? Youcanunsubscribeatanytimewithoutanybindingcommitment. Formoreinformation,therestofourFAQisavailableonourwebsite.