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Objectives and Importance of Advertising

Advertising is the best way to communicate with customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. ... Let us take a look at the main objectives and importance of advertising.

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Objectives and Importance of Advertising

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  1. Objectives and Importance of Advertising

  2. Objectives of Advertising Four main Objectives of advertising are: • Trial • Continuity • Brand switch • Switching back

  3. Trial • The businesses that area unit in their introduction stage usually work for this objective. • The trial objective is the one that involves convincing the shoppers to shop for the new product introduced within the market. • Here, the advertisers use flashy and engaging ads to form customers take a glance on the merchandise and get for trials.

  4. Continuity • This objective concerning about keeping the prevailing customers to stay on to the merchandise. • The advertisers here usually carry on delivery one thing new within the product and also the advert so the prevailing customers keep shopping for their merchandise.

  5. Brand Switch • This objective is essentially for those corporations UN agency wish to draw in the shoppers of the competitors. • Here, the advertisers attempt to persuade the shoppers to change from the prevailing whole they're victimization to their product.

  6. Switching Back • This objective is for the businesses UN agency wish their previous customers back, UN agency has switched to its competitors. • The advertisers use other ways to draw in the shoppers back like discount sale, new advertise, some remodeling was done on the packaging, etc.

  7. Conclusion • The future of advertising, while challenging, is bright and unlimited. • As unlimited as the imaginations of the marketing communication professionals who are constantly seeking more effective and efficient means to promote the brands and advertising companies in India they represent.

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