Tips To Create An Engaging Outdoor Advertisement

1. Tips To Creating An Engaging Outdoor Advertisement

2. Introduction: • Billboards & Outdoor Posters are the most common form of outdoor advertising, yet they only have six to seven seconds to capture the attention of drivers and pedestrians. • Creating an engaging ad has a lot to do with making it innovative or creative. • This is why it’s imperative that a billboard is catchy in order to ensure that the advertising potential is maximized.

3. So here are some tips and tricks to ensure you’ll gain attention with your Outdoor Ad, i) Make them Interactive ii) Make them Functional iii) Place it in Unexpected Locations iv) Play on Powerful Emotions v) Make it into a Mural

4. Make them Interactive • Getting viewers interacting with the ad in some way is an easy way to make them memorable. • For instance, In one of McDonald’s many brilliant advertising strategies, they made their billboard into a game. People had to use their phones to capture various images displayed on the billboard. If they won, they were rewarded with free food. • The potential for this type of billboard to go viral on social media makes it even more valuable.

5. Make them Functional • A purpose beyond advertising will surely attract attention, making it a memorable experience for everyone involved. • For instance, IBM created a curve to their billboard, which allowed it to serve as both a bench and a rain shelter as opposed to merely serving as an advertisement. • This brought attention to them not only from people looking to absorb the message, but also for people who need the service it’s providing.

6. Place it in Unexpected Locations • Outdoor advertisements don’t have to be hiked on a post above the highway. • Finding an unexpected location, like at the bottom of a swimming pool, will immediately attract attention. • Passersby consume the same standard media every day, but giving them something out of the ordinary will make it memorable.

7. Play on Powerful Emotions: • Incorporating powerful emotions into your advertisement will create a more personalized experience. • Studies have found that advertisements with a strong emotional message are remembered twice as often as those with humour or promotions.

8. Make it into a Mural • Making an outdoor advertisement in the style of a mural sets it apart from more traditional ads because their artistry is more likely to come across as interesting rather than promotional. • This adds dimension to the advertisement and makes it immediately attention-grabbing.

9. Conclusion: Nowadays even for experienced businesses, developing a brand can be a complex undertaking. Hence by hiring one of the top outdoor advertising agencies in India,you can get the most effective advertising in each market. Hiring an agency can also free you to spend more time running your business.