Which is the Best Selling Smart AC Brand in India in 2024

1. Which is the Best Selling Smart AC Brand in India in 2024? Air conditioners have become a necessity rather than a luxury in most Indian households today. With rising temperatures and humidity levels, people are looking for appliances that provide maximum cooling with advanced features. The Indian smart air conditioner market is expected to grow at a CAGR of 8% from 2023 to 2027. Currently, the market stands at around $2.5 billion in value. As demands rise, numerous brands have forayed into the market to grab a share of this growing pie. However, some legacy brands continue their stronghold based on trust, technology, and pricing. This article discusses the best selling AC brands in India in 2024. We will also look at some latest trends and innovations driving growth. Dominance of Legacy Brands Experts suggest that legacy brands that have been present in India for decades will continue their strong run in 2024 as well. The reasons for their market leadership are: Brand trust: These leading brands have been relied upon by generations of Indian households for their cooling needs. This has led to strong brand loyalty among customers.

2. Product range: The top players offer a wide range of ACs - right from compact ACs to advanced inverter ACs to AC1.5 ton 5 star split. Options in tonnage, star ratings, and budgets - they fulfill all customer requirements. Dealer network: Their expansive dealer network ensures easy availability and service across India. This is crucial for customers when making purchasing decisions. Competitive pricing: Strategic pricing also enables these market leaders to stay ahead. With economies of scale, they can offer advanced features at relatively reasonable prices. So the leading incumbents are in no mood to lose their leadership position. Let us look at what's driving growth for them. Factors Favoring Growth Certain factors are set to exponentially expand India's residential smart Air Conditioner demand in the coming years. Lowering AC prices make them more affordable today. Rising temperatures will further necessitate cooling appliances. Local manufacturing initiatives have led brands to enhance their domestic capabilities. Components like compressors, controllers and casings are now produced indigenously. This helps lower product costs. GST Council has also cut down tax slabs on ACs. For ACs with 5-star ratings, GST has been brought down from 28% to just 18%. Lower input costs allow companies to make their offerings more budget-friendly. Various government initiatives around improving electricity access in smaller cities and towns will unlock demand from these markets. The availability of easy finance options has also enabled more buyers to purchase ACs on discounts EMIs / cashback offers, especially during seasonal sales. Owing to these growth drivers, the Indian AC industry seems poised for a very high compound annual growth rate. Both existing and emerging players are gearing up to leverage this potential in the coming times. Emergence of New Players

3. While legacy brands focus on consolidating their positions, new entrants are tapping into emerging segments. Instead of aiming for a pan-India presence, most of the new brands target certain regional or product segments. For instance, some focus primarily on the premium category while others specialize in portable and Compact AC in India. The emerging brands are also seen prioritizing online distribution channels like Amazon, Flipkart, etc. Tie-ups with major eCommerce companies give them easy market access. Lower overheads also enable these players to price their products aggressively. So while the established market leaders rely on their strong brand reputation and reach, newer companies are chasing growth through niche targeting and smart distribution strategies. Innovations Driving Advancements On the technology side, brands are incorporating smarter features and innovative capabilities in their products: Smart ACs integrated with interactive mobile apps are gaining traction. They enable intelligent cooling, energy analytics, predictive diagnosis, etc. WiFi connectivity allows users to control and monitor ACs remotely. Voice assistants like Alexa are also being integrated. Improved speed and energy efficiency are being enabled by advances like twin rotary compressors and hybrid inverter technology. Such improvements highlight how players, old and new, are constantly upgrading themselves technologically. Compact AC in India is now at par with its global counterparts when it comes to cutting-edge features. Conclusion In summary - factors like rising disposable incomes, high temperatures, favorable regulations, government electrification initiatives and easy finance - will ensure a

4. hot growth path for this sector. While legacy brands will bank on their scale and reputation, newer entrants will also grab share through smart segmentation and distribution strategies. Technological innovations will be the key differentiation for brands aiming to upgrade buyers to premium products. So with myriads of options suiting the budgets and needs of all customer profiles, the Indian AC industry is definitely poised for exponential expansion in coming times. Contact Us Website : https://www.hitachiaircon.com/in/ Email: customercare@jci-hitachi.com Phone : 7567884848 Facebook : https://www.facebook.com/HitachiHomes/ Linkedin:https://in.linkedin.com/company/johnson-controls-hitachi-air- conditioning?trk=organization-update_share-update_actor-text Youtube : https://www.youtube.com/channel/UCxo37Wc-azMveu1NXiCcAFA Twitter: https://twitter.com/HitachiHomes THANKYOU